MacPaw has released Ensoul (, a new Mac application that allows users to customize their iPhone experience, exclusively on the new Mac App Store.

Ensoul lets users create wallpapers tailored to the iPhone (including iPhone 4) directly on their Mac desktop. By dragging images into Ensoul, users can edit and manipulate them as they wish, even adding fun effects. Ensoul’s tools let users crop, zoom, rotate, modify colors, add textures, and more. When finished, the user uses iTunes to upload their image creations directly to their iPhone.

Users can also use Ensoul to create and implement full-sized contact photos into their iPhone Address Book. The larger size Address Book contact images make it much easier to manage and utilize Address Book imagery, says MacPaw founder and CEO Oleksandr Kosovan.

Ensoul 1.0 requires an Intel-based Mac running Mac OS X 10.6.6 or greater. It’s available for US$14.99.