Macs continue to lead in computer customer satisfaction
ustomer satisfaction with personal computers surged 4.0% to match the industry’s all-time high of 78 in the latest American Customer Satisfaction Index. And Mac users were the most satisfied of all.
Nearly all brands showed increases in satisfaction and no manufacturer declined. Lower prices, better service, and an emphasis on new, smaller systems and a variety of portable computers helped drive the improvement. However, Apple continued its dominance, leading the computer category by a wide margin for the seventh straight year.
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