4Media has launched 4Media iPhone Max (http://www.mp4converter.net/iphone-max-win.html), an “iPhone Manager” for the iPhone 4 “without the restrictions and limitations of iTunes.”

It’s a free-to-try iPhone movies and music manager that supports transfer, convert, backup, copy, rip, and manage any format of movie, music and image between the iPhone 4, computer and iTunes. It also lets you rip CDs/DVDs, DVD folders and ISO images to the iPhone.

You can even use your iPhone as a portable hard disk. This converter offers you to create a new playlist or a new photo album, edit song tags, check and search files. It supports iTunes 9.2, iPhone 4 and iOS 4. Registration is US$49.99.