Sorenson Media ( has launched the Sorenson 360 v2 online video platform (OVP) at the Streaming Media East 2010 conference.

Coming to market exactly one year after the platform’s initial launch, Sorenson 360 v2 has been created specifically to address the needs of the enterprise online video marketplace and to compete aggressively in the space by offering customers a rich differentiated set of powerful features and the highest-quality video in the marketplace, according to Sorenson CEO Peter Csathy. An enhanced feature set enables Sorenson Media to compete for leadership in the enterprise marketplace, anchored by the ability to integrate a full range of custom solutions for any size client, he adds. New features in Sorenson 360 v2 include:

° Video management capabilities that enable customers to manage any number of videos in folders and subfolders, and to coordinate multiple users and accounts;

° RTMP (Real Time Messenger Protocol) streaming with unlimited data rates;

° Playlist functionality that enable users to create playlists on the fly with drag-and-drop functionality;

° Customizable white label video players with an unlimited number of styles and templates
Backend optimization that achieves exceptional speed in managing complete content management system

Sorenson 360 v2 is now available and offers straightforward pricing in a scalable, pay-as-you-go model.