Mobui Corp. ( ), a mobile application development
agency, has launched Mobui Audience Chat, a mobile group chat
product. The company says it’s the first chat application made
specifically for television broadcasters and studios.

Mobui Audience Chat enables television audiences to interact with the
shows they’re viewing by posting opinions, comments, or questions in
chat rooms using their mobile phone — including the iPhone. The
launch of Mobui Audience Chat enables television broadcasters and
studios to immediately deliver mobile group chat services with the
launch of new television programs or to enhance existing shows,
according to John Burry, Founder and CEO of Mobui.

Television viewers can use the product to ask a question of a show’s
host or a reality show cast-off to gain a “behind the scenes”
perspective on the show as they watch it, he adds. Chat room postings
can also be broadcast on the television screen as the show airs.