, an e-commerce provider of gift products for the
corporate and consumer markets, has launched the GiftCards
application for the iPhone. It lets customers select, personalize,
and purchase gift cards for friends, families and co-workers directly
from their iPhone or iPod touch without the need to go to an outside
web site.

The GiftCards application, developed for by
Trillusion Media, is available for download today at or at the Apple App Store. offers a variety of gift cards in categories
such as clothing, department stores, electronics, entertainment,
health and beauty, home, kids and toys, jewelry, restaurants, shoes
and accessories, specialty, sports, and travel.

Using the GiftCard application on their mobile devices, customers can
browse a variety of brands, including REI, Macy’s, and Gap, and
purchase and send physical or e-Gift cards with personalized messages
using contacts from their address book. The GiftCards application
also utilizes the iPhone’s GPS capabilities to show the nearest
location of a vendor’s store.