Discribe v6.0 Software for Mac
Now Available for Primera Bravo-Series Disc Publishers

PLYMOUTH, MN, USA (April 1, 2008) – Primera Technology, Inc., the world’s
leading manufacturer of CD, DVD, and Blu-ray Disc duplication and printing
equipment, today announced an agreement with Charismac Engineering, Inc.
for disc burning software that runs on Apple, Inc.’s Mac OS X v10.5 Leopard
operating system. Beginning April 1, 2008, Primera will include Charismac’s
new Discribe v6.0 software in all Bravo-Series and XR-Series Disc

Discribe v6.0 has been completely rewritten from the ground up in Universal
Binary Code for optimal performance on all current Mac platforms. It runs
natively on both Power PC and x86 (Intel)-based Mac computers.

Discribe v6.0 has a new user interface that is more intuitive and easier to
navigate. An extensive list of most-requested features from previous
versions is included such as support for Blu-ray Disc media. Blu-ray Disc
is the new, world-wide industry standard for delivery of high-definition
video and other large data files.

“Primera is proud to sell more Mac-compatible automated disc publishers
than any other company in the world,” said Mark Strobel, Primera’s Vice
President of Sales and Marketing. “We recognize the importance of this
market to our industry and are pleased to keep our Mac customers on the
cutting edge of Mac operating system technology with Discribe v6.0.”

For Primera units purchased before September 1, 2007, a limited-time
upgrade price of just $149 is available for single drive units (Bravo SE,
Bravo II and Bravo XR) and $225 for dual-drive units (BravoPro and Bravo
XRP). Primera units purchased after

September 1, 2007 qualify for a free upgrade. For more information or to
order, visit

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the
world’s leading developer and manufacturer of CD/DVD/BD duplication and
printing equipment. Primera is known for its award-winning Bravo line of
CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II,
BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro
and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on
the Internet at www.primera.com or by calling 1-800-797-2772 (USA and
Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763)
475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact
Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at
+49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de. In Asia
Pacific, contact Primera Asia Pacific by phone at +852-3014-7827 or by
email at sales@primera-ap.com