Linotype has announced a new initiative to celebrate the 50 years of Helvetica’s straight-talking success as a typeface. Designers worldwide are invited to take part in the Helvetica NOW Poster Contest, an unprecedented online opportunity to exhibit innovative design, win prizes and gain international creative acclaim. The contest asks participants to submit their poster design work which has been published between 2000 and 2007 and which uses Helvetica as a primary or secondary typeface. In addition, participants may design a new poster (or submit an unpublished one) which explores the role of type in modern life, and the way in which typography — especially Helvetica — affects our perception of the world.