Prosoft Engineering today announced a new division, JoeSoft — software for the average Joe. JoeSoft’s launch will coincide with the release of Klix digital picture recovery software. “JoeSoft is dedicated to bringing great software to the masses at reasonable prices,” states Greg Brewer, CEO of JoeSoft. “When you buy a JoeSoft product you can be assured of great, award-winning software from a customer-service oriented company.  We take pride in working closely with our customers to provide them with the best service and support possible.” Klix recovers digital pictures after reformat, deletion or card corruption, and recovers all common image formats, from any USB, FireWire, IEEE 1394 or iLINK camera. Klix is priced at US$49.95.