London, UK, September 19th, 2006 — Moixa Energy,=20
the renewable and portable energy solution=20
specialist, today announced the launch of the=20
USBCELL — a new concept in batteries. This=20
revolutionary rechargeable battery can charge=20
from any USB port without the need for any=20
recharging devices, cradles or cables. Simply pop=20
the lid to reveal a built in connector and=20
charger, plug into any powered USB port on your=20
desktop, laptop, keyboard or games console, to=20
charge the battery.

USBCELL can be used exactly like a normal battery=20
meaning there is now no need to purchase huge=20
packs of alkaline batteries, or invest in or=20
carry a clunky charger. Billions of USB ports are=20
readily available in homes and workplaces around=20
the world meaning you never need to run out of=20
power and making the USBCELL extremely=20
cost-effective and convenient for all=20
battery-powered devices. Currently available in=20
the AA format, the USBCELL will shortly comprise=20
a full range of standard formats, phone and=20
camera batteries.

Until now the battery industry, although reaching=20
record levels of sales, has failed to keep pace=20
with the exciting developments and device=20
portability in the rest of the consumer=20
electronics industry. No longer – USBCELL brings=20
truly portable power for devices.

The USBCELL is kinder to the environment, too.=20
Inherently recyclable, it aims to help reduce the=20
wasteful consumption of single-use batteries by=20
encouraging use of rechargeable batteries. By=20
providing a technology that is easier to use,=20
does not need adaptors or cables, and takes=20
advantage of an existing readily accessible=20
low-voltage power supply — the USB. It is a far=20
more attractive solution than the rechargeable=20
batteries of the past.

Simon Daniel, Director of Moixa Energy,=20
commented, “Today there are several billion USB=20
sockets in the world, not only on computers, but=20
on many other devices, that can provide a source=20
of low-voltage power. It’s exactly the reasoning=20
behind our first product, the AA cell battery,=20
which incorporates into the body of the battery=20
itself a USB plug and charger, so that the=20
battery can simply be plugged into any USB port=20
to recharge (without any additional charging=20
device or cables needed), and can then be used as=20
a normal AA battery to power devices such as=20
wireless mice, portable games consoles, MP3=20
players and digital cameras.”

He continued, “USB sockets are just so accessible=20
to consumers that you can recharge practically=20
anywhere; whether travelling, at home or in the=20
office. Most importantly, with the USBCELL you=20
don’t need to worry about carrying additional=20
mains chargers or adaptors. You never know when=20
your wireless mouse, games console, dictaphone,=20
presentation pointer, toy or camera is going to=20
run out of power – except you can be sure it will=20
be when you least expect it, and chances are you=20
wont have a charger to hand!”

Moixa Energy’s approach is to integrate smart=20
technology with inventive design that addresses=20
product usability issues and creates new market=20
and product opportunities. The USBCELL is a great=20
example of providing better solutions to=20
consumers and is the first of many such products=20
the company plans to release over the coming=20

Pricing and availability
The USBCELL can be purchased online at=20
( for =A312.99 inc VAT and=20
delivery for a packet containing two AA USBCELLs.=20
The USBCELL will also soon be found at many=20
leading UK high-street retailers.

Product Benefits

Charge anywhere from any accessible powered USB,=20
on desktops, laptops, Hubs, monitors and=20

Swap and Play
Easily Charge cells in your game station and just=20
swap over to continue play when your controller=20
batteries run out.

Built in charger – No need for a separate charger or cables when travelling.

Charging for just a few minutes provides extra=20
hours of instant use for most input devices such=20
as wireless mice and keyboards.

About Moixa Energy
Moixa Energy Holdings, founded by innovators=20
Simon Daniel & Chris Wright, is a spin-out from=20
Moixa, which pioneers advanced portable devices=20
and interfaces. Moixa rethinks market axioms and=20
creates new technology and intellectual property=20
which it commercialises through licensing, joint=20
ventures or creating new ventures.

Moixa Energy Holdings undertakes R&D and=20
investment in renewable energy and portable-power=20
technologies. Its vision is to invent=20
technologies that provide consumers with better=20
solutions for their mobile, office or home power=20
requirements that are more usable, economic and=20
environmentally friendly. Moixa aims to transform=20
the need for traditional AC/DC power-supply=20
adaptors used in consumer-electronics equipment.=20
Over 8 billion are in use around the world=20
resulting in considerable energy loss and=20
wasteful production.

Moixa founder, Simon Daniel previously invented=20
and licensed PDA folding-keyboard technology,=20
which has been used on over 2m products, and is=20
currently licensed by Mobility Electronics -=20
( for their=20
Stowaway line of folding keyboards, and will also=20
launch in the company’s new Think Outside Sierra=20
folding keyboard for Bluetooth-enabled that was=20
released on September 13th 2006, and is=20
compatible with over 600 smartphones and PDA=20