Apple’s iTunes music and video store today took its first step toward a monthly subscription model with a new service called Multi-Pass that lets users buy TV shows on a monthly basis, reports Reuters. iTunes is launching the service in conjunction with the Comedy Central Network, which is rolling out “The Daily Show with Jon Stewart” and “The Colbert Report” on the service. “Fans will be able to buy the next month’s series of 16 new episodes via Multi-Pass for US$9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it’s been broadcast.