Join the mobile video revolution with Popwire

Today Popwire Technology release updated versions for its leading media
coding software products, Compression Master and Compression Engine.

The updates add crucial new features to the products which takes the
possibilities of Compression Master and Compression Engine to previously
unparalleled levels with all-new support for media coding to Apple’s latest
video enabled iPod and Sony Playstation Portable (PSP).

Compression Master and Compression Engine gives the media professional the
simplicity, flexibility and power to produce content for DVD, Internet,
mobile phones, music services, television or any other type of digital

With Compression Master version 3.2.1 and Compression Engine 2.2.1
reliability and speed in video encoding is brought to the desktop and
server. With the extensive format support, Compression Master and
Compression Engine converts to and from all common formats such as MPEG-2,
MPEG-4, QuickTime, DV, H.264, H.264 Main Profile, 3GPP, Flash, Windows,
Real Media and High Efficiency AAC.

Added to this impressive lineup are support for the hottest portable video
devices on the market today, Apples video enabled iPod, and the leading
portable gaming console, Sony Playstation Portable (PSP). With the iPod,
customers are already rushing to buy content from iTunes Music Store where
one of the producers who sell content, Pixar, sold 125000 videos for the
iPod in the first month of offering. Sony’s PSP are also attracting video
game producers where they are among other things looks for a simple way to
publish video demonstrations from upcoming games for PSP fans to download
to their device.

“Mobile video devices are where it’s at. With Apple reporting sales of more
than one million videos in twenty days, its no question that mobile video
is rapidly becoming a crucial part of the media marketplace. With these
releases of Compression Master and Compression Engine media producers can
quickly become part of this amazing revolution and benefit from it “, says
Kay Johansson, CTO of Popwire Technology.

Producing media content for both these devices should be easy and time
saving, and Compression Master makes it so. With its pre-included templates
it’s as easy as choosing what media file that is to be coded for the iPod
or the PSP, or both, and then applying the template. For customers that
need speed, automation and flexibility, Compression Engine is the given
solution. With the same format support, Compression Engine moves the media
coding process to the server space for more efficient media coding.

Compression Master can be purchased directly from the Popwire Technology
website, (, or via resellers worldwide. Compression
Engine is available through certified resellers worldwide.