Errol Morris, the documentary filmmaker who produced Apple’s “Switch” ads, has created a similar campaign to reach undecided U.S. voters. “His new advertising campaign features Republicans who voted for President Bush in 2000 explaining why they now intend to vote for Sen. John Kerry,” reports Wired News. “Scheduled to run during the Republican National Convention later this month,‘s political action committee, MoveOnPAC, will air Morris’ aesthetically stark 30-second interviews with ordinary citizens about why they won’t vote for Bush again in November.”