Apple “rocked NAB with major announcements and cheering crowds” this week in a packed 2,000-plus press conference where they announced strategic alliances with Panasonic, Thomson Grass Valley and BBC Technology and new products including Final Cut Pro HD, Motion, Xsan, DVD Studio Pro 3 and Shake 3.5 as well as more powerful new PowerBook G4s, according to a Post article. “We really want to nail HD to the wall, Rob Schoeben, Apple’s vice president of applications marketing, told the “enthusiastic crowd,” the story adds.