Apple is being sued for using Eminem’s “Lose Yourself” song in one of its iTunes commercials, reports The Associated Press. The rapper’s music publisher, Eight Mile Style, states in a 15-page lawsuit that “Eminem has never nationally endorsed any commercial products and … even if he were interested in endorsing a product, any endorsement deal would require a significant amount of money, possibly in excess of $10 million.” The lawsuit also claims that Apple CEO Steve Jobs personally called the publisher to try to resolve the issue, to which Eminem responded by ending discussions with Apple.