BBC has published a review of Apple’s latest iPod advertising. “Unlike 99% of campaigns, the creatives’ job here is simply not to blow the product’s cool. The campaign is simple and iconic, a subtle evolution of Apple’s tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.
Read MoreMacworld UK reports that Apple Europe plans to offer iPod owners AppleCare packages and a battery replacement program soon. Apple’s iPod AppleCare and US$99 battery replacement service were both announced in November in the U.S.
Read MoreA Japanese Mac enthusiast has posted details and photos from the process of building his own Power Mac G5-style Cube out of older Power Mac G4 Cube innards. The Web site is entirely in Japanese, and the Babel Fish translation is not always the most accurate. You can, however, get a pretty good idea of the steps taken to create this great Mac mod.
Read MoreQuickerTek Announces Two new products
The “Plug N Play” Antenna
For Apple Extreme Airport Base Stations
AND
The G5 Blue Tooth Extension Antenna cable
Wichita, Ks -Dec 17, 2003 – QuickerTek, developers of PowerBook antennas
for Titanium PowerBooks and external antennas for both the Graphite and
Snow wireless base stations, is now shipping their “Plug N Play” external
antenna that works with Apple’s Airport Extreme Base Stations (Extreme with
USB and External Antenna port).
Super Get Info 1.2 Now Available from Bare Bones Software
Free Update Now With Support for Finder Labels and More
BEDFORD, Mass. – December 17, 2003 – Bare Bones Software today
announced the immediate availability of Super Get Info 1.2, an update
to its Super Get Info utility offering a powerful alternative to the
Mac OS X Finder’s Get Info command.
Super Get Info 1.2 adds the ability to modify the Finder labels for
selected items, plus adds several features to assist developers, such
as the ability to locate a file by its file system catalog
information.