MacHack 2001: Keynote Announced: Ultimate Keynote Expands

MacHack: The Annual Conference for Leading Edge Developers

Contact: Carol Lynn
c/o Expotech
1264 Bedford Road
Grosse Point Park, MI 48230

February 21, 2001-Dearborn, MI-As if bringing Andy Hertzfeld, “Bud” Tribble
and Caroline Rose together for a Macintosh engineering reunion weren’t
enough, the folks at MacHack: The Annual Conference for Leading Edge
Developers has landed another member of the original Macintosh team, Bruce

Bruce Horn is a cofounder and Chief Technical Officer of Marketocracy,
Inc., a firm using the Internet to educate, identify and recruit the
world’s top investors in order to build a family of mutual funds, today
announced the availability of a new subscription service, the Marketocracy
Index 100 (M100).

Bruce started working at the Xerox Palo Alto Research Center in the
Smalltalk group at the age of 13, and was introduced to the world of
object-oriented programming through Smalltalk. There he was involved in a
variety of projects over the years, including implementations of Smalltalk
on the Dorado, a high-speed ECL research machine; the NoteTaker, a portable
multiprocessor machine; and the Mycron-2000, a research machine at the
University of Oslo. At Apple, he was responsible for the design and
implementation of the Finder, Resource Manager, Dialog Manager, the
type/creator mechanism for files and applications, the desktop database,
and the multitype clipboard design, among other architectural innovations
in the Mac OS.

Bruce has also worked with Maya Design Group, Adobe Systems, Inc., and
Eloquent, Inc., and has consulted for a variety of startups and high-tech
companies, including Apple. He founded Ingenuity Software in 1997 to
create a new breed of information management tool, iFile. Currently Bruce
is CTO of Marketocracy, in Los Altos, CA.
Mr. Horn received a BS in Mathematical Sciences from Stanford University,
and an MS and a Ph.D. in Computer Science from Carnegie-Mellon University.
Bruce will join the keynote panel that will begin at 12:01 AM on June 21
and run until it is over. The format will be loose. Expect reminiscences,
musing on the future of the industry and as always the unexpected.
MacHack 2001 will take place June 21-23, 2001, in Dearborn, Michigan. This
unprecedented keynote panel will convene at the traditional 12:01 AM on
June 21 to kick off the 72-hour marathon conference. More information is
available on the Web from (

For attendees, discounted registration is available for early response.
Full attendees can register for $425 online, a savings of $100 of the
regular registration rate, this price is good until Feb. 28, 2001. Students
can register for $50, which includes all-access to the conference as well
as a special meal package. Total attendance is limited to 400. Student
attendance is limited to 50. More details are available on the conference