Kodak Licenses Apple’s QuickTime
Kodak Digital Cameras to Integrate QuickTime for Quick & Easy Video Creation
ROCHESTER, New York and CUPERTINO, California-May 23, 2000-Eastman Kodak
Company today announced it has licensed Apple’s QuickTime for future Kodak
digital cameras currently in development. The licensing agreement allows
Kodak to build and sell digital cameras that let users quickly and easily
create video clips in the popular cross-platform QuickTime.
“The ability to use multimedia files in the Macintosh or Windows operating
environments was an important consideration,” said Willy Shih, senior vice
president, Eastman Kodak Company, and president, Digital & Applied Imaging.
“QuickTime is established, broadly used and, most important, easy to use.
These are key characteristics when you want to make technology broadly
useful and fun for consumers.”
“QuickTime is the highest-quality and easiest to use software for sharing
video, audio and digital images with friends and family over the Internet,”
said Philip Schiller, Apple’s vice president of Worldwide Product
Marketing. “More than 50 million copies of the QuickTime 4 player have been
distributed to Mac and Windows users worldwide and now we’re seeing
QuickTime extend beyond the desktop and into mainstream consumer devices,
with Kodak taking the lead.”
QuickTime supports full motion video and audio capture, editing, and
playback. In addition, it works in both the Apple Macintosh and Microsoft
Windows operating systems.
Eastman Kodak Company is the leader in all aspects of
photography-traditional, digital and online-with sales of more than $14
billion for 1999. Committed to making digital photography easy and
accessible, Kodak is a leading supplier of digital cameras and inkjet
media. Kodak offers a range of consumer digital services, including Kodak
Picture CD, Kodak PhotoNet online, “You’ve Got Pictures” in cooperation
with America Online and Kodak Picture Disk. Its branded products-Kodak
PhotoNet online, AOL’s “You’ve Got Pictures,” kodak.com, along with the
emergence of the Print@Kodak Internet photofinishing service-make Kodak a
clear leader in this emerging field.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.