Yankee Group: mobile app demand is soaring
TweetFollow Us on Twitter

Yankee Group: mobile app demand is soaring

Smartphone users are downloading increasing numbers of apps, and more of the apps they download come at a price. The result is a supercharged mobile app gold rush that’s shattering Yankee Group’s (http://www.yankeegroup.com) previous revenue estimates and reaching a whopping US$11 billion by 2014.

In the new report, “The Mobile App Gold Rush Speeds Up,” the research group sees several factors -- increased smartphone shipments, more app stores and more expensive apps -- combining to nearly double forecasted mobile app revenue, from $537 million to $1.6 billion in 2010 alone. While most app developers and store owners will garner a share of the riches, users of Apple’s iPhone and AT&T’s network download the most apps and generate the most revenue.

“Apple’s innovative one-click technology and AT&T’s exclusive deal for the iPhone put them ahead for now,” says Carl Howe, director at Yankee Group and author of the report. “But strong results from T-Mobile suggest that Android will be the next breakout smartphone app platform.”

Key findings include:

° Paid apps are on the rise. Nearly a third of all apps downloaded today are purchased, compared with just 18% a year ago.

° The average price per app is up. The overall average paid app costs $2.85, up from $1.99 a year ago.

° AT&T and iPhone users download the most. Apple iPhone users download 60 apps per year, three times the average, while AT&T users download 27 apps annually, or 42% more than average.

° T-Mobile and Android are a close second. T-Mobile, the closest thing to an Android pure play, comes in second for all carriers, with its users downloading more than 18 apps per year on average.

° Verizon has the most paid apps. Two-thirds of apps downloaded by Verizon users are paid, the most of any carrier.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to get a high score in every level o...
Sky Charms is an adorable match three puzzler that provides a decent challenge thanks to its creative level design. It regularly presents something new, forcing you to think on your feet. [Read more] | Read more »
Apestorm: Full Bananas (Games)
Apestorm: Full Bananas 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ***Launch sale – limited time only!*** Fugitive Apes have taken to the skies in search of revenge after humans have... | Read more »
How to create bigger words in Spellspire
Words have power. At least they do in Spellspire,a game about blasting out magical attacks by making words out of a jumble of letters. And it's a lot of fun. But if you want to be the best, you're going to have to think tactically when you start... | Read more »
Steel Media and DeePoon have partnered f...
Virtual reality is the next big thing, and 148Apps's publisher,Steel Media, wants to know what the hottest upcoming games are. [Read more] | Read more »
Airline Director 2 - Tycoon Game (Games...
Airline Director 2 - Tycoon Game 1.2.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2.1 (iTunes) Description: Airline Director 2 is a management game set in the challenging field of commercial aviation. As the... | Read more »
Dog Mendonca (Games)
Dog Mendonca 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: [ Solve a criminal case beyond believe in this supernatural adventure game based on the popular graphic novel trilogy published... | Read more »
Amidakuji Knight (Games)
Amidakuji Knight 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Ghost leg rules meets RPG!Select the best path and save a princess! A long long time ago, there was a beautiful and peaceful... | Read more »
The 5 best mobile games like Game of Thr...
Everyone's favourite weekly dosage of medieval depression, Game of Thrones, is back for its sixth season. An excellent time for the bloodthirsty! [Read more] | Read more »
How to approach quests in Fallen London
Sitting at over 1.5 million words, Fallen London is filled to the brim with intriguing tales and mysterious characters. From the start, you’ll find a slew of quests ripe for the taking. [Read more] | Read more »
How to survive in LOUD on Planet X
LOUD on Planet X is a hybrid of a tower defense and rhythm game that pits famous indie acts against invading aliens. You need timing and strategy in this game in order to succeed, things can get pretty overwhelming pretty quickly. Here are some... | Read more »

Price Scanner via MacPrices.net

Aleratec Releases Mac Software Upgrade for 1...
California based Aleratec Inc., designer, developer and manufacturer of Portable Device Management (PDM) charge/sync products for mobile devices and professional-grade duplicators for hard disk... Read more
Sale! Amazon offers 27-inch iMac, 13-inch 2.9...
Amazon has the 27″ 3.2GHz 5K iMac and the 13″ 3.9GHz Retina MacBook Pro on sale for $300 off MSRP, each including free shipping, for a limited time: - 27″ 3.2GHz/1TB HD 5K iMac (model MK462LL/A): $... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
13-inch 2.7GHz/128GB Retina MacBook Pro on sa...
Take $200 off MSRP on the price of a new 13″ 2.7GHz/128GB Retina MacBook Pro (model MF839LL/A) at Amazon. Shipping is free: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099.99 $200 off MSRP Act now if... Read more
Apple refurbished clearance 15-inch Retina Ma...
Apple has Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pros available for $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is free. They have refurbished 15... Read more
27-inch 5K iMacs on sale for up to $150 off M...
B&H Photo has 27″ 5K iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1849.99 $150... Read more
What Does The Refreshed 12-Inch MacBook Tell...
A lot of commentators are complaining that Apple’s update of the 12-Inch MacBook last week is a bit of a damp squib. I don’t know what they were expecting, since it would be very unlike Apple to do a... Read more
Free Wittify Keyboard Now Available On The Ap...
A team of Harvard Business School students have announced that the Wittify Keyboard, a new app utility for iOS devices, is now available on the Apple App Store. The Wittify keyboard and application... Read more
Apple Reports First Year-Over-Year Quarterly...
Apple on TUesday announced financial results for its fiscal 2016 second quarter ending March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion... Read more
13-inch 2.7GHz Retina MacBook Pros on sale fo...
Take $130-$150 off MSRP on the price of a new 13″ 2.7GHz Retina MacBook Pro at Amazon. Shipping is free: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/256GB Retina MacBook... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
*Apple* Solutions Consultant - … (United Sta...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.