[NPL] Director 7 Shockwave Internet Studio
TweetFollow Us on Twitter

[NPL] Director 7 Shockwave Internet Studio

For more information contact: For Immediate Release
Macromedia Macromedia

Andrea Coffey Kirsten Armstrong
andrea@macromedia.com kirsten@macromedia.com
(415) 252-2260 (415) 252-4088

MACROMEDIA UNVEILS DIRECTOR 7 SHOCKWAVE INTERNET STUDIO AND NEW SHOCKWAVE 7

Major Upgrade to the Premier Tool for Creating and Delivering Powerful
Multimedia Enables Richer, More Compelling Web Experiences

San Francisco, Calif. November 16, 1998 - Macromedia, Inc. (NASDAQ: MACR)
today announced Director 7 Shockwave Internet Studio, a major upgrade to
the companys flagship authoring software. The established standard for
creating and delivering powerful multimedia, Macromedia Director is
re-architected for the Internet, enabling developers to build the most
engaging, entertaining Websites possible. The company also debuted
Shockwave 7, a major new release of the popular Web interactive multimedia
player. Optimized for speed and ease of use, Shockwave 7 provides the
fastest, most reliable interactive multimedia playback available.

The Internet is changing everything, and Director 7 Shockwave Internet
Studio will change the Internet, said Norm Meyrowitz, President of
Macromedia Products. Extensive research into customer needs for multimedia
development helped us define core capabilities for the Studio: narrowband
and broadband-quality animation, rich audio integration, streamlined
playback, and support for emerging Web standards such as XML. With these
innovative new features, our customers can build Websites that engage,
entertain, and educate through the compelling use of sound, animation, and
interactivity. Anyone who is developing Web content needs to look at the
Director 7 Shockwave Internet Studio."

Director 7 features an optimized, completely redesigned playback engine and
a comprehensive set of new Internet features. Support for a wide range of
media types as well as sophisticated effects such as alpha channels and
dynamic scaling and rotation allow developers to create compelling
experiences that marry the production values and visceral appeal of
television with the immediacy of the Internet. The compact Shockwave player
gives multimedia developers reach, providing them access to a mass
audience. Ease of use features like pre-built behaviors make authoring
multimedia simpler and faster.

The Studio includes Macromedia Fireworks, a highly acclaimed tool for
creating and producing Web graphics, as well as Sonic Foundrys Sound Forge
XP4 or BIAS Peak LE for professional quality sound editing. Customers also
receive a multi-user server for creating distributed Shockwave experiences
such as multi-player games and online chat rooms.

All-New Shockwave

Shockwave 7 has been revamped to deliver incredible multimedia experiences
on the Internet. Playback is faster and more stable, thanks to optimized
event processing, smart media streaming, and faster startup. Shockwave 7
downloads quickly and updates automatically, providing easy access to rich
multimedia Web experiences regardless of connection speed. With over thirty
million successful downloads to date, Shockwave is the de facto standard
for interactive Web multimedia. Inclusion of the player in Microsoft
Windows 98, MacOS 8.5, and AOL 4 gives Shockwave the greatest reach of any
interactive multimedia playback technology, creating the infrastructure for
an unprecedented diversity of entertainment and educational programming.
Shockwave 7 delivers high performance, new effects and, with auto-updating,
the guarantee that Web audiences will always be able to view the latest
multimedia.

Internet-Native Design and Delivery

To address the growing sophistication of Web applications, Director 7 now
supports Internet standard protocols such as HTML, with links to all
Director-supported media types (text, graphics, sound, video, and
animation); HTTP for media distribution; HTTPS for secure e-commerce
transactions; XML for data exchange; CGI POST for two-way communication;
and updated support for Java. Super-compressed Shocked fonts beautifully
solve the problem of cross-browser and cross-platform typeface display, and
the anti-aliased text can be edited even at run time. The multi-user server
dramatically reduces the cost of creating multi-player games and shared
experiences such as media-rich chat rooms by eliminating the need for
complex, custom-engineered server solutions. New vector drawing tools and
native support for Flash animations allow developers to easily integrate
high-quality, compact vector imagery, further reducing download times.

Compelling, Immersive Web Experiences

A central issue facing Web developers is how to create sites rich with
sound, animation, and interactivity in a bandwidth-constrained environment.
Director 7 Shockwave Internet Studio addresses this problem, adding support
for sophisticated features such as alpha channels to control object
blending and transparency, plus real-time effects such as flipping and
skewing. Processing is performed dynamically on the client machine, taking
advantage of todays processor speeds while reducing demand for bandwidth
resulting in a faster, more enjoyable experience for Web audiences. In
addition to its native effects capabilities, Director 7 uniquely allows
developers to integrate and control other key Web technologies such as
Flash, QuickTime 3, QTVR, animated GIF, HTML, and XML, enabling Internet
retailers, entertainment sites, and others to communicate with maximum
effectiveness.

"Reebok is a brand about technology and creating possibilities, said
Marvin Chow, Director of Interactive Marketing, Reebok International Ltd.
In Reebok's continuous effort to improve communications with its consumers
and retailers, innovative technology often comes into play. Macromedias
Director 7 Shockwave Internet Studio is a pivotal technology, allowing us
to create a rich interactive experience both on the Web and CD-ROM."
Immediate Creation and Playback

Director 7 speeds multimedia authoring with new behavior libraries so that
experienced designers and novices alike can quickly add animation and
interactivity to Websites encouraging surfers to spend more time on the
site and return more often. New drag-and-drop behaviors in Director 7
include multi-state buttons, progress bars, rotation, quad animation, scale
effects, and many more useful operations. Behaviors are fully editable, and
can be shared across projects via the new Library Palette. Directors
powerful Lingo scripting language has been greatly enhanced to control
Internet connectivity, vector shapes, alpha channels, scaling, and
rotation. In addition, Lingo now supports an efficient dot syntax familiar
to users of JavaScript or Visual Basic along with script coloring for
faster coding and debugging.

The new playback engine enables Director 7 to support up to 1000 media
channels per frame. Animation performance has been dramatically increased
as well: Director can now process and play back up to 999 frames per
second. Importantly, all this power has been added without sacrificing
Directors simple visual development metaphor, which has become the
industry standard.

Pricing and Availability
Director 7 Shockwave Internet Studio for Windows 95/98, Windows NT 4.0 or
later, and MacOS 7.6.1 or later, will be available in December 1998 for an
estimated street price of US $999 in North America. Registered users of
previous versions of Director can upgrade to the Director 7 Shockwave
Internet Studio for US $499 or the standalone version of Director 7 for US
$449 (U.S. and Canada). The Director 7 Shockwave Internet Studio can be
purchased by calling (800) 457-1774, or bought directly from Macromedias
Website at (http://www.macromedia.com/)http://www.macromedia.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions to
Web designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 500 employees worldwide and is available on
the Internet at (http://www.macromedia.com/)http://www.macromedia.com.
Macromedia also hosts one of the most engaging entertainment sites on the
Web at (http://www.shockrave.com/)http://www.shockrave.com.

 
AAPL
$102.64
Apple Inc.
+1.58
MSFT
$46.56
Microsoft Corpora
-0.50
GOOG
$581.13
Google Inc.
-6.24

MacTech Search:
Community Search:

Software Updates via MacUpdate

GarageSale 6.8 - Create outstanding eBay...
GarageSale is a slick, full-featured client application for the eBay online auction system. Create and manage your auctions with ease. With GarageSale, you can create, edit, track, and manage... Read more
ScreenFlow 4.5.3 - Create screen recordi...
Save 5% with the MacUpdate coupon code: 68031AE15F -- Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire... Read more
NeoOffice 2014.3 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
Typinator 6.2 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
PopChar X 6.7 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
Evernote 5.6.0 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
Monosnap 2.2.2 - Versatile screenshot ut...
Monosnap allows you to save screenshots easily, conveniently, and quickly, sharing them with friends and colleagues at once. It's the ideal choice for anyone who is looking for a smart and fast... Read more
Tunnelblick 3.4beta36 - GUI for OpenVPN...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
SoftRAID 5.0.4 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID's intuitive interface and powerful feature set makes this utility a must have for any Mac OS X... Read more
Audio Hijack Pro 2.11.3 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more

Latest Forum Discussions

See All

Why I Don’t Want to Upgrade to the iPhon...
I’ve been living with my iPhone 4S for the past two years or so, and if I was living in a world where I wasn’t bombarded with new phone announcements and people of the general public caring enough to upgrade constantly, I wouldn’t think my phone... | Read more »
Tictail Review
Tictail Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: CLASSY SHOPPINGiPhone App - Designed for the iPhone, compatible with the iPad Tictail is an attractive and stylish way of looking for some great new clothes... | Read more »
Super Glyph Quest is Bringing More Match...
Super Glyph Quest is Bringing More Match-3 Magics to the App Store Soon Posted by Jessica Fisher on September 23rd, 2014 [ permalink ] Fans of Glyph Quest, by Alex Trowers and Leanne Bayley, | Read more »
Sword King Review
Sword King Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: WEAK, SO WEAKUniversal App - Designed for iPhone and iPad Ever wanted to tap on a screen and assume you’ve killed a monster or two? Probably not, but just... | Read more »
Pangea Software Unveil Bundles and iOS 8...
Pangea Software Unveil Bundles and iOS 8 Updates Posted by Ellis Spice on September 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Race Team Manager Review
Race Team Manager Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: LIGHT RACINGUniversal App - Designed for iPhone and iPad Want to be in charge of a racing team but not be overwhelmed by tactics and options? Race... | Read more »
Kobojo Works with Creative Minds from Fi...
Kobojo has announced details for their newest game, Zodiac – a 2D persistent online RPG. Kobojo has put together a crack team of developers including composer Hitoshi Sakimoto and scenario writer Kazushige Nojima, whose work includes many of the... | Read more »
PlayHaus Review
PlayHaus Review By Amy Solomon on September 23rd, 2014 Our Rating: iPad Only App - Designed for the iPad PlayHaus is a interesting, stylish app for young children, full of cause-and-effect interactions.   | Read more »
Astropolo Review
Astropolo Review By Amy Solomon on September 23rd, 2014 Our Rating: Universal App - Designed for iPhone and iPad Astropolo is a space-themed children’s app with a great sense of style.   | Read more »
New E*TRADE Update Includes Touch ID and...
New E*TRADE Update Includes Touch ID and Home Screen Widget for iOS 8 Posted by Jessica Fisher on September 23rd, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Razer DeathAdder Chroma Gaming Mouse Upgraded...
Razer has announced the launch of their new Razer DeathAdder Chroma gaming mouse. Even if you’re not a gamer, the DeathAdder bears considering. I’m a fan of the hard-wired tracking accuracy,... Read more
Check Apple prices on your device with iTracx
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
Refurbished 2013 MacBook Pros available for u...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more
New iPhones Score Big in SquareTrade Breakabi...
SquareTrade has announced the iPhone 6 and its larger sibling, iPhone 6 Plus, performed impressively in Breakability testing, and each carries the top Breakability Score in their respective category... Read more
10 Million + First Weekend Sales Set New iPho...
Apple has announced it sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are now available in the... Read more
Betty Crocker Launches New Cookbook for iOS
Betty Crocker, a General Mills brand, an established food industry leader, has announced its free digital cookbook app has been refreshed to make cooking with iPhone, iPad and iPod touch even easier... Read more
Apple restocks some refurbished 2014 MacBook...
The Apple Store has restocked some Apple Certified Refurbished 2014 MacBook Airs, with prices starting at $769. An Apple one-year warranty is included with each MacBook, and shipping is free. These... Read more
13-inch 128GB MacBook Air on sale for $949, s...
B&H Photo has the new 2014 13″ 1.4GHz/128GB MacBook Air on sale for $949.99 including free shipping plus NY tax only. Their price is $50 off MSRP. B&H will also include free copies of... Read more
Apple offering free $25 iTunes Gift Card with...
The Apple Store is offering a free $25 iTunes Gift Card with the purchase of a $99 Apple TV for a limited time. Shipping is free. Read more
Apple refurbished iPod touch available for up...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Most colors are... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.