[NPL] Director 7 Shockwave Internet Studio
TweetFollow Us on Twitter

[NPL] Director 7 Shockwave Internet Studio

For more information contact: For Immediate Release
Macromedia Macromedia

Andrea Coffey Kirsten Armstrong
andrea@macromedia.com kirsten@macromedia.com
(415) 252-2260 (415) 252-4088

MACROMEDIA UNVEILS DIRECTOR 7 SHOCKWAVE INTERNET STUDIO AND NEW SHOCKWAVE 7

Major Upgrade to the Premier Tool for Creating and Delivering Powerful
Multimedia Enables Richer, More Compelling Web Experiences

San Francisco, Calif. November 16, 1998 - Macromedia, Inc. (NASDAQ: MACR)
today announced Director 7 Shockwave Internet Studio, a major upgrade to
the companys flagship authoring software. The established standard for
creating and delivering powerful multimedia, Macromedia Director is
re-architected for the Internet, enabling developers to build the most
engaging, entertaining Websites possible. The company also debuted
Shockwave 7, a major new release of the popular Web interactive multimedia
player. Optimized for speed and ease of use, Shockwave 7 provides the
fastest, most reliable interactive multimedia playback available.

The Internet is changing everything, and Director 7 Shockwave Internet
Studio will change the Internet, said Norm Meyrowitz, President of
Macromedia Products. Extensive research into customer needs for multimedia
development helped us define core capabilities for the Studio: narrowband
and broadband-quality animation, rich audio integration, streamlined
playback, and support for emerging Web standards such as XML. With these
innovative new features, our customers can build Websites that engage,
entertain, and educate through the compelling use of sound, animation, and
interactivity. Anyone who is developing Web content needs to look at the
Director 7 Shockwave Internet Studio."

Director 7 features an optimized, completely redesigned playback engine and
a comprehensive set of new Internet features. Support for a wide range of
media types as well as sophisticated effects such as alpha channels and
dynamic scaling and rotation allow developers to create compelling
experiences that marry the production values and visceral appeal of
television with the immediacy of the Internet. The compact Shockwave player
gives multimedia developers reach, providing them access to a mass
audience. Ease of use features like pre-built behaviors make authoring
multimedia simpler and faster.

The Studio includes Macromedia Fireworks, a highly acclaimed tool for
creating and producing Web graphics, as well as Sonic Foundrys Sound Forge
XP4 or BIAS Peak LE for professional quality sound editing. Customers also
receive a multi-user server for creating distributed Shockwave experiences
such as multi-player games and online chat rooms.

All-New Shockwave

Shockwave 7 has been revamped to deliver incredible multimedia experiences
on the Internet. Playback is faster and more stable, thanks to optimized
event processing, smart media streaming, and faster startup. Shockwave 7
downloads quickly and updates automatically, providing easy access to rich
multimedia Web experiences regardless of connection speed. With over thirty
million successful downloads to date, Shockwave is the de facto standard
for interactive Web multimedia. Inclusion of the player in Microsoft
Windows 98, MacOS 8.5, and AOL 4 gives Shockwave the greatest reach of any
interactive multimedia playback technology, creating the infrastructure for
an unprecedented diversity of entertainment and educational programming.
Shockwave 7 delivers high performance, new effects and, with auto-updating,
the guarantee that Web audiences will always be able to view the latest
multimedia.

Internet-Native Design and Delivery

To address the growing sophistication of Web applications, Director 7 now
supports Internet standard protocols such as HTML, with links to all
Director-supported media types (text, graphics, sound, video, and
animation); HTTP for media distribution; HTTPS for secure e-commerce
transactions; XML for data exchange; CGI POST for two-way communication;
and updated support for Java. Super-compressed Shocked fonts beautifully
solve the problem of cross-browser and cross-platform typeface display, and
the anti-aliased text can be edited even at run time. The multi-user server
dramatically reduces the cost of creating multi-player games and shared
experiences such as media-rich chat rooms by eliminating the need for
complex, custom-engineered server solutions. New vector drawing tools and
native support for Flash animations allow developers to easily integrate
high-quality, compact vector imagery, further reducing download times.

Compelling, Immersive Web Experiences

A central issue facing Web developers is how to create sites rich with
sound, animation, and interactivity in a bandwidth-constrained environment.
Director 7 Shockwave Internet Studio addresses this problem, adding support
for sophisticated features such as alpha channels to control object
blending and transparency, plus real-time effects such as flipping and
skewing. Processing is performed dynamically on the client machine, taking
advantage of todays processor speeds while reducing demand for bandwidth
resulting in a faster, more enjoyable experience for Web audiences. In
addition to its native effects capabilities, Director 7 uniquely allows
developers to integrate and control other key Web technologies such as
Flash, QuickTime 3, QTVR, animated GIF, HTML, and XML, enabling Internet
retailers, entertainment sites, and others to communicate with maximum
effectiveness.

"Reebok is a brand about technology and creating possibilities, said
Marvin Chow, Director of Interactive Marketing, Reebok International Ltd.
In Reebok's continuous effort to improve communications with its consumers
and retailers, innovative technology often comes into play. Macromedias
Director 7 Shockwave Internet Studio is a pivotal technology, allowing us
to create a rich interactive experience both on the Web and CD-ROM."
Immediate Creation and Playback

Director 7 speeds multimedia authoring with new behavior libraries so that
experienced designers and novices alike can quickly add animation and
interactivity to Websites encouraging surfers to spend more time on the
site and return more often. New drag-and-drop behaviors in Director 7
include multi-state buttons, progress bars, rotation, quad animation, scale
effects, and many more useful operations. Behaviors are fully editable, and
can be shared across projects via the new Library Palette. Directors
powerful Lingo scripting language has been greatly enhanced to control
Internet connectivity, vector shapes, alpha channels, scaling, and
rotation. In addition, Lingo now supports an efficient dot syntax familiar
to users of JavaScript or Visual Basic along with script coloring for
faster coding and debugging.

The new playback engine enables Director 7 to support up to 1000 media
channels per frame. Animation performance has been dramatically increased
as well: Director can now process and play back up to 999 frames per
second. Importantly, all this power has been added without sacrificing
Directors simple visual development metaphor, which has become the
industry standard.

Pricing and Availability
Director 7 Shockwave Internet Studio for Windows 95/98, Windows NT 4.0 or
later, and MacOS 7.6.1 or later, will be available in December 1998 for an
estimated street price of US $999 in North America. Registered users of
previous versions of Director can upgrade to the Director 7 Shockwave
Internet Studio for US $499 or the standalone version of Director 7 for US
$449 (U.S. and Canada). The Director 7 Shockwave Internet Studio can be
purchased by calling (800) 457-1774, or bought directly from Macromedias
Website at (http://www.macromedia.com/)http://www.macromedia.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions to
Web designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 500 employees worldwide and is available on
the Internet at (http://www.macromedia.com/)http://www.macromedia.com.
Macromedia also hosts one of the most engaging entertainment sites on the
Web at (http://www.shockrave.com/)http://www.shockrave.com.

 
AAPL
$102.99
Apple Inc.
+0.52
MSFT
$44.38
Microsoft Corpora
-0.50
GOOG
$532.71
Google Inc.
+6.17

MacTech Search:
Community Search:

Software Updates via MacUpdate

OmniOutliner 4.1.3 - Organize your ideas...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
BBEdit 11.0 - Powerful text and HTML edi...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Apple Security Update 2014-005 - For OS...
Apple Security Update is recommended for all users and improves the security of Mac OS X. For information on the security content of this update, please visit this website: http://support.apple.com/... Read more
EyeTV 3.6.6 - Watch and record TV on you...
EyeTV brings a rich TV experience to your Mac. Watch live TV on your Mac. Pause, rewind, and record whenever you want. EyeTV gives you powerful control over what you watch and how you watch it. Put... Read more
RapidWeaver 6.0 - Create template-based...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
NTFS 12.0.39 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more
RestoreMeNot 2.0.3 - Disable window rest...
RestoreMeNot provides a simple way to disable the window restoration for individual applications so that you can fine-tune this behavior to suit your needs. Please note that RestoreMeNot is designed... Read more
Macgo Blu-ray Player 2.10.9.1750 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Apple iOS 8.1 - The latest version of Ap...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
TechTool Pro 7.0.5 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more

Latest Forum Discussions

See All

TinType by Hipstamatic (Photography)
TinType by Hipstamatic 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: Create hauntingly beautiful, soul capturing portraits with TinType by Hipstamatic. Inspired by daguerreotypes,... | Read more »
The Latest Update for Heroes of Dragon A...
The Latest Update for Heroes of Dragon Age Introduces Daily PvE Challenges Posted by Ellis Spice on October 22nd, 2014 [ permalink ] | Read more »
A New Trailer has Been Revealed for Epic...
A New Trailer has Been Revealed for Epic of Kings Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] Dead Mage Inc. has released a new, action-packed trailer for the upcoming Epic of Kings. | Read more »
Find the Line Review
Find the Line Review By Campbell Bird on October 22nd, 2014 Our Rating: :: INSLIDE THE LINESUniversal App - Designed for iPhone and iPad Tease out beautiful line drawings in this unique, free-to-play puzzle game.   | Read more »
The Silent Age Episode 2 Review
The Silent Age Episode 2 Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: ROUNDING THINGS OFF NICELYUniversal App - Designed for iPhone and iPad Rounding off a great point and click adventure comes The Silent Age... | Read more »
Craft Your Own Mini-Games with Papercade
Craft Your Own Mini-Games with Papercade Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] iPad Only App - Designed for the iPad Scrapbookers move over, Scrapgaming is the new thing. | Read more »
Reshape Review
Reshape Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: SIMPLE SHAPESUniversal App - Designed for iPhone and iPad Match triangles together to form cubes in this fast-paced and twitchy game.   | Read more »
Miika (Games)
Miika 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Miika is a beautiful 3D puzzle game based on camera perspectives combined with the use of optical illusions. Miika challenges... | Read more »
Infuse Pro (Photography)
Infuse Pro 3.0 Device: iOS Universal Category: Photography Price: $9.99, Version: 3.0 (iTunes) Description: ** All-new version 3 includes fully licensed and certified DTS® and DTS-HD® audio! ** | Read more »
Swap Heroes (Games)
Swap Heroes 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: **Half price for a limited time only** Swap Heroes is a casual turn-based strategy adventure. Form a group of heroes and guide them... | Read more »

Price Scanner via MacPrices.net

Save with Best Buy’s College Student Deals
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through November 1st. Anyone with a valid .EDU email address can take advantage... Read more
iPad Air 2 & iPad mini 3 Best Tablets Yet...
The new iPads turned out to be pretty much everything I’d been hoping for and more than I’d expected.”More” particularly in terms of a drinking-from-a-firehose choice of models and configurations,... Read more
Drafts 4 Reinvents iOS Productivity App
N Richland Hills, Texas based Agile Tortoise has announced the release of Drafts 4 for iPhone and iPad. Drafts is a quick capture note taking app with flexible output actions. Drafts 4 scales from... Read more
AT&T accepting preorders for new iPads fo...
AT&T Wireless is accepting preorders for the new iPad Air 2 and iPad mini 3, cellular models, for $100 off MSRP with a 2-year service agreement: - 16GB iPad Air 2 WiFi + Cellular: $529.99 - 64GB... Read more
Apple offering refurbished Mac Pros for up to...
The Apple Store is offering Apple Certified Refurbished 2013 Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Select MacBook Airs $100 off MSRP, free shipp...
B&H Photo has 2014 a couple of MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels Desktop and LoJack for... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Strong iPhone, Mac And App Store Sales Drive...
Apple on Monday announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion... Read more
Apple Posts How-To For OS X Recovery
OS X 10.7 Lion and later include OS X Recovery. This feature includes all of the tools you need to reinstall OS X, repair your disk, and even restore from a Time Machine backup. OS X Recovery... Read more
Mac OS X Versions (Builds) Supported By Vario...
Apple Support has posted a handy resource explaining which Mac OS X versions (builds) originally shipped with or are available for your computer via retail discs, downloads, or Software Update. Apple... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.