MacTech is Fastest Growing B2B Magazine According to min’s b2b
– min’s b2b cites MacTech growing 4x as fast as next-highest performer
– Growth attributed to strength of magazine’s direction, growth market

Westlake Village, CA — February 7, 2007 — MacTech Magazine magazine
announced today that it is the fastest growing b2b publication. min’s b2b,
a publication dedicated to reporting on the business-to-business publishing
industry, tracks several hundred b2b publications from a variety of
industries including computers, banking/finance, health care, and others.
Throughout 2006, min’s b2b has been writing articles about MacTech’s
skyrocketing growth, and has tracked MacTech as the fastest growing among
all the magazines it tracks in all industries.

According to min’s b2b, Feb 5 2007, “All year, we’ve been touting the
accomplishments of Xplain’s MacTech, which ends the year as the fastest
growing book…”. The article continues “MacTech went from a relatively
small book to the third largest in the [technical/developer] space, only
behind SD Times and MSDN.”

MacTech attributes the growth to an expansion of the editorial coverage of
the magazine, as well as strong growth in the Mac technical market. And,
while MacTech’s web traffic has increased, the print publication is
experiencing even more amazing growth.

“MacTech is delivering the content that readers want. Readers tell us that
they want up-to-the minute news from around the community on MacTech’s web
site. And, when they are in ‘learning mode’, they want to read real-world,
how-to articles in print,” said Neil Ticktin, MacTech’s
Publisher/Editor-in-Chief. “With reader comments like ‘It felt like you
wrote the entire issue just for me.’, MacTech is delivering what readers
want, in the way they want it.”

MacTech has continued to astound us throughout the year. According to our
box scores, they are growing nearly 4x as fast as the next highest
performer in their category,” said Jeremy Greenfield, Editor of min’s b2b.
“We’ll be watching MacTech in 2007.”

About MacTech Magazine:

Established in 1984, MacTech Magazine is the only monthly magazine focused
on Macintosh at the technical level. Each month, MacTech and is
read by over 125,000 technical Macintosh users in over 175 countries …
from network administrators to programmers, from solution providers to
Enterprise, and in general anyone that’s interested in the Macintosh beyond
the user level.

If you’re interested in getting under the hood of your Mac or want to know
how to make things happen inside the box, you should be reading MacTech
Magazine. Contact the magazine. Toll free: 877-MACTECH, International:

MacTech also publishes the web site. The most
comprehensive index of open source projects that run or are likely to run
on the Mac. Over 40,000 projects in all.