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IDG's MACWORLD Expo - the Creative World to Offer Professionals In-Depth
Technical Training Through Macworld/Pro Seminar

Tailored to the 56 percent of attendees from creative sector

NEW YORK -- Creative professionals attending next week's MACWORLD Expo -
the Creative World will get the chance to attend the acclaimed Macworld/Pro
conference, a technologically intensive professional development seminar
series lead by creative professionals for creative professionals.

In addition to Macworld/Pro, MACWORLD Expo - the Creative World will offer
a pre-show day-long conference focusing on very specific topics such as
digital creativity and networking.

Both the Macworld/Pro and the pre-show conference are designed specifically
for creative professionals from the new media, advertising, design, arts,
entertainment and publishing industries who derive benefit from in-depth
training courses in which they learn new techniques and tricks applicable
to their everyday jobs.

A pre-show survey by IDG Expo Management Company, producers of MACWORLD
Expo - the Creative World, reveals that 56 percent of all pre-registered
attendees for MACWORLD Expo are from the creative sector.


Macworld/Pro, featuring more than 60 hours of instruction through 40
technical conference sessions, provides in-depth technical training and
information. The Macworld/Pro conference runs concurrently with MACWORLD
Expo July 8-10, at the Jacob K. Javits Center in New York City.

``Macworld/Pro is designed to help professionals grow their businesses by
getting the most out of the Macintosh,'' said MACWORLD Expo - the Creative
World show director Rob Scheschareg.

``In three intense days, professionals will undergo training, share tips
and learn new techniques that will allow them to get the most out of their
Macintosh and latest G3 products to ultimately realize true business
benefits. These conference programs are a must-attend for anybody involved
in new media, content asset management, Web development and graphics
arts/effects - everybody from cyberartists to network managers and
corporate buyers.''

Prominent graphic artists and designers, multimedia professionals,
consultants and lecturers will lead the seminar series.

Macworld/Pro participants can choose from five different session tracks:

1. Creating Digital Content, featuring techniques and instruction on how to
produce stunning digital content.

2. Content Asset Management, addressing the skills, tools and techniques
necessary to track, organize, store and re-purpose rich media such as text,
static graphics, animations, movie clips, photographs and hypertext links.

3. Macintosh Networking and Communications, helping professionals get the
most from their existing network or undertake state-of-the-art upgrades.

4. CyberWorld, highlighting connectivity, configuration and deployment
issues of Internet applications and how they affect the Mac community.

5. Managing the Mac Platform, presenting methods, practices and
technologies defining the role of Macintosh manager in a platform in

Macworld/Pro made its debut to critical acclaim in January at MACWORLD
Expo/San Francisco. ``We're confident attendees to Macworld/Pro at MACWORLD
Expo - the Creative World/New York will realize the same tremendous
business benefits and value,'' Scheschareg said.

Pre-Conference Workshops

In addition to the Macworld/Pro conference, MACWORLD Expo - the Creative
World New York is offering 11 intensive, full- day workshops. The workshops
will take place noon to 7 p.m. Tuesday, July 7th, a day before the show's

Geared to provide an even greater level of education and training on
specific topics, the pre-conference workshops will bring together
industry-leading creative and Internet professionals who will teach
attendees new skills and techniques on everything from Internet commerce to
digital storytelling.

Specific sessions include:

1. Practical Introduction to Mac Networking

2. Designing Web Pages with Dynamic HTML

3. PhotoShop for Webmasters

4. Creation of High Quality Photographic Web Content

5. Essentials of Web Publishing

6. The Digital Storytelling Workshop

7. Putting Internet Commerce to Work

8. Optimizing AppleShare IP in the Integrated Network Environment

9. Macintosh Network Administration with the Apple Network Administrator's

10. Introduction to Content Asset Management - the
Concepts, Issues and Leading Players 11. Windows NT for Mac Managers

For more information about attending a Macworld/Pro or workshop seminar, or
for general information about MACWORLD Expo, visit the Web site at


MACWORLD Expo, produced by IDG Expo Management Company, is the premier
showcase for products and services geared to creative content development
and production professionals involved in traditional and new media.

In addition, MACWORLD Expo leverages the loyal base of MacOS creative
professionals, creative application developers, Internet developers, the
educational community and consumer audiences including small office, home
office, education and entertainment.

MACWORLD Expo offers professionals and consumers alike the opportunity to
discover the latest developments and experience the hottest products these
markets offer. A new addition to this year's conference, Macworld/Pro will
offer a first-of-its kind, technology- intensive professional development
series for Macintosh design, management and networking professionals.

A first-class users conference program covers beginning and advanced uses
of applications and techniques in areas such as Internet, design,
integration with NT systems, education, content asset management and
delivery, entertainment, and more.

MACWORLD Expo is sponsored by Macworld and MacWEEK Magazines, which are
published by Mac Publishing, LLC, a joint venture between International
Data Group and Ziff Davis. For more information on MACWORLD Expo call
800-645-EXPO or visit our Web site at www.macworldexpo.com.

About International Data Group (IDG)

Headquartered in Boston, International Data Group (IDG) informs more people
worldwide about information technology than any other company in the world.
With annual revenues of $2.05 billion, IDG is the leading global provider
of IT media, research, conferences and expositions.

IDG publishes more than 285 computer newspapers and magazines and 500 book
titles in 75 countries, led by the Computerworld/InfoWorld, Macworld,
Network World, PC World, Channel World, and ...For Dummies global product
lines. IDG offers online users the largest network of technology- specific
sites around the world through IDG.net (http://www.idg.net), which
comprises more than 210 targeted Web sites in 52 countries.

IDG is also a leading producer of 110 computer-related expositions in 35
countries, and research arm International Data Corporation (IDC) provides
computer industry research and analysis through 49 offices in 41 countries
worldwide. Company information is available at http://www.idg.com.

About IDG Expo Management Company

Headquartered in Norwood, Massachusetts, IDG Expo Management Company is a
premium producer and manager of exposition and conference events that shape
the U.S. IT marketplace.

IDG Expo Management Company is an affiliate of the IDG World Expo
Corporation family of companies; together, the two companies produce the
broadest array of conferences and expositions related to information
technology around the world.

IDG Expo-produced events include the MACWORLD Expos in New York and San
Francisco; ComNet in Washington, D.C. and San Francisco and E3Expo - the
Electronic Entertainment Expo, produced for the Interactive Digital
Software Association (IDSA).

Each year, more than 2,000 exhibiting companies and more than 250,000 IT
professionals attend IDG's U.S. events to buy, sell, learn about and
influence the IT purchasing agenda. IDG Expo Management Company was founded
in 1979 as Mitch Hall Associates. For more information, please call
781-551-9800 or visit the company's Web site at www.idgexpos.com.


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