[MD1] ISO Adopts QuickTime File Format as Starting Point
TweetFollow Us on Twitter

[MD1] ISO Adopts QuickTime File Format as Starting Point

ISO Adopts QuickTime File Format as Starting Point for
Developing Key Component of MPEG-4 Specification

Industry Leaders Collaborate on Next Generation Multimedia Standard

CUPERTINO, California--Feb. 11, 1998--Apple Computer Inc., IBM, Netscape
Corp., Oracle Corp., Silicon Graphics Inc. and Sun Microsystems Inc. today
announced that the International Standards Organization (ISO) has adopted
the companies' joint proposal to use Apple's QuickTime File Format as the
starting point for the development of a unified digital media storage
format for the MPEG-4 specification.

The six companies now look forward to collaborating with other companies
and industry bodies to further refine the specification and QuickTime file
format--ensuring that MPEG-4 quickly gains market acceptance.

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

About MPEG
MPEG-2 is the standard for entertainment quality video and audio and is the
format of choice for DVD (Digital Versatile Disc) and DVB (Digital Video
Broadcasting). MPEG-4 is an emerging digital media standard currently being
defined by ISO's Moving Picture Experts Group (MPEG) that will enable users
to select, view and manipulate audio, video and other forms of digital
content. By the adoption of the QuickTime file format as the starting point
for an MPEG-4 standard, users are assured that all digital media content
can be authored in a common file format which also supports real-time video
and audio streaming. This digital stream can then be delivered over the
Internet, corporate networks or broadcast directly into the home. By
utilizing a QuickTime-based file format, the vast majority of existing
hardware, software and digital content would work seamlessly with this
next-generation version of MPEG.

About the Proposal
The six companies' co-authored the QuickTime File Format proposal in
response to a Call For Proposals issued by MPEG based on stringent
technical examination against a broad range of requirements. The companies'
proposal recommended QuickTime's file format as the superior technology
choice because of its ability to stream across different network protocols,
its support for all forms of digital media and its extremely flexible
capabilities as a file format. Additionally, QuickTime's file format has a
strong following among creative professionals, with a wide breadth of
available development tools and cross-platform support. The QuickTime file
format is a component of the QuickTime architecture.

Press Contacts:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

Tim Blair
IBM Public Relations
(914) 766-1353
email: tblair@us.ibm.com

Kristin Harlan
Oracle Corporation
(650) 506-9364
email: kharlan@us.oracle.com

Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

*****

Addendum-MPEG Quote Sheet

Apple Computer, Inc.
"Over 50 million PCs have QuickTime installed today, making it by far the
most widely adopted multimedia standard in the world," said Steve Jobs,
Apple Computer's Interim CEO. "Choosing QuickTime guarantees that the huge
amount of QuickTime content being created and delivered today can be easily
retargeted to be delivered in MPEG-4 in the future."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

PR Contact:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

IBM
"The acceptance of the MPEG-4 specification proposal IBM co-authored with
our colleagues marks a good first step in the development of an industry
standard. This standard will help ensure that users and content providers
will be able to smoothly integrate the upcoming generation of digital
multimedia content with existing solutions. As Internet multimedia, in
particular, becomes part of our everyday experience, it is vital that we
have open standards to enable all of us--consumers and business customers
alike--to benefit from technology advancements that make digital content
more accessible, compelling and valuable." Dr. Armando Garcia, vice
president, Internet Media, IBM

IBM creates, develops and manufactures advanced information technology
products and services, including computer systems, software, networking
systems, storage devices and microelectronics. IBM has been a leader in the
development of the Internet since this technology began and is dedicated to
helping customers and developers leverage the Internet as they move to the
world of e-business. Find out more about IBM via the Web at www.ibm.com.

PR Contact:
Tim Blair
IBM Public Relations
email: tblair@us.ibm.com
(914) 766-1353

Oracle Corporation
"With Oracle Video Server and Oracle8, Oracle provides the engine for
metropolitan-scale interactive services. What's been missing are open
standards for the creation, management and delivery of those services,"
said Lawrence J. Ellison, Chairman and CEO, Oracle Corp. "MPEG's decision
to use QuickTime as a basis for the MPEG-4 file format creates the standard
that content providers need."

Oracle Corporation is the world's leading supplier of software for
information management, and the world's second largest software company.
With annual revenues of more than $6.3 billion, the company offers its
database, application server, tools and application products, along with
related consulting, education and support services, in more than 140
countries around the world. For more information about Oracle, please call
650/506-7000. Oracle's World Wide Web address is (URL)
http://www.oracle.com/.

PR Contact:
Kristin Harlan
Oracle Corp.
(650) 506-9364
email: kharlan@us.oracle.com

Silicon Graphics, Inc.
"Silicon Graphics has always been a proponent of open standards and we're
pleased to support QuickTime technology as the MPEG-4 standard," said Eric
Carlson, vice president general manager, Advanced Media Products Division,
Silicon Graphics. "Among other strategic relationships, Silicon Graphics
works closely with Apple and utilizes QuickTime technology in many of its
advanced media products."

Silicon Graphics, Inc. is a leading supplier of high-performance
interactive computing systems. The company offers the broadest range of
products in the industry - from low-end desktop workstations to servers and
high-end Cray supercomputers. Silicon Graphics also markets MIPS
microprocessor designs, Alias|Wavefront entertainment and design software
and other software products. The company's key markets include
manufacturing, government, science and industries, communications and
entertainment sectors. Silicon Graphics and its subsidiaries have offices
throughout the world and headquarters in Mountain View, Calif.

PR Contact:
Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Sun Microsystems
"Sun has enjoyed working with this group of valued industry partners and is
very excited to see that MPEG has adopted the QuickTime File Format as the
basis for the future of media and video streaming," said Jon Kannegaard,
vice president of software products at Sun Microsystems JavaSoft division.
"We plan on supporting MPEG-4 in future versions of our Java Media
Framework and look forward to seeing it be an open standard that developers
throughout the industry can depend on."

Since its inception in 1982, a singular vision, "The Network Is The
Computer" has propelled Sun Microsystems, Inc. (NASDAQ "SUNW") to its
position as a leading provider of hardware, software and services for
establishing enterprise-wide intranets and expanding the power of the
Internet. With more than $9 billion in annual revenues, Sun can be found in
more than 150 countries and on the World Wide Web at http://sun.com.

PR Contact:
Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

Analyst Quotes
"QuickTime is the de facto standard for digital media authoring and
delivery. Using QuickTime, companies like CNN, Reprise Records,
Cyan/Broderbund and Time Magazine enjoy using a single file format to
publish their content across all distribution media -- from the Internet,
to DVD to digital television," said Richard Dougherty, Director, Digital
Media Research, The Envisioneering Group. "Evolving standards like MPEG-4
will quickly gain broad market acceptance by leveraging the huge amounts of
QuickTime content already available - from more than 81,000 Web sites
running QuickTime today - towards the multi-platform, instant publishing
needs of tomorrow."

Contact Details:
Richard Dougherty
The Envisioneering Group
(516) 783-6244
email: rdoherty@envisioneering.net

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

Contact Details:
Ralph Rogers
Dataquest
(408) 468-8000
email: ralph.rogers@dataquest.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhiteCap 6.6 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
VOX 2.8.14 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Paparazzi! 1.0b2 - Make user-defined siz...
Paparazzi! is a small utility for OS X that makes screenshots of webpages. This very simple tool takes screenshots of websites which do not fit on one screen. You specify the desired width, minimal... Read more
Carbon Copy Cloner 4.1.13 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
TrailRunner 3.8.832 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
VueScan 9.5.65 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Adobe Illustrator CC 2017 21.0.2 - Profe...
Illustrator CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Adobe Illustrator CC 2017 is the industry... Read more
iDefrag 5.1.7 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more
Quicken 4.4.2 - Complete personal financ...
Quicken makes managing your money easier than ever. Whether paying bills, upgrading from Windows, enjoying more reliable downloads, or getting expert product help, Quicken's new and improved features... Read more
iDefrag 5.1.7 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more

5 dastardly difficult roguelikes like th...
Edmund McMillen's popular roguelike creation The Binding of Isaac: Rebirth has finally crawled onto mobile devices. It's a grotesque dual-stick shooter that tosses you into an endless, procedurally generated basement as you, the pitiable Isaac,... | Read more »
Last week on PocketGamer
Welcome to a weekly feature looking back on the past seven days of coverage on our sister website, PocketGamer. It’s taken a while for 2017 to really get going, at least when it comes to the world of portable gaming. Thank goodness, then, for... | Read more »
ROME: Total War - Barbarian Invasion set...
To the delight of mobile strategy fans, Feral Interactive released ROME: Total War just a few months ago. Now the game's expansion, Barbarian Invasion is marching onto iPads as a standalone release. [Read more] | Read more »
Yuri (Games)
Yuri 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: It's night. Yuri opens his eyes. He wakes up in a strange forest.The small, courageous explorer rides on his bed on casters in this... | Read more »
Space schmup Xenoraid launches on the Ap...
10Tons Xenoraid is out today on the App Store, bringing some high-speed space action to your mobile gadgets just in time for the weekend. The company's last premium title, another sci-fi game titled Neon Chrome, did quite well for itself, so... | Read more »
Star Wars: Force Arena Beginner's G...
Star Wars: Force Arena joined the populous ranks of Star Wars games on mobile today. It's a two-lane MOBA starring many familiar faces from George Lucas's famed sci-fi franchise. As with most games of this nature, Force Arena can be a little obtuse... | Read more »
Mysterium: The Board Game (Games)
Mysterium: The Board Game 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: The official adaptation of the famous board game Mysterium! | Read more »
Sonny (Games)
Sonny 1.0.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.4 (iTunes) Description: Reimagined for iOS, cult-hit RPG Sonny brings challenging turn-based combat that requires strategy and mastery of each new skill to... | Read more »
Towaga (Games)
Towaga 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "It has been foretold that a masked being would stand atop the legendary Towaga Temple, dwelling among shadows to fulfil The Black Moon... | Read more »
Bubble Witch 3 Saga Guide: How to get th...
King's bringing its fairytale bubble-popping puzzler back for its 3rd outing in Bubble Witch 3 Saga. If you're familiar with the series, not much has changed here on the surface level, though you'll likely be pleased with the improvements. If you'... | Read more »

Price Scanner via MacPrices.net

Opera Announces Neon Concept Browser For Mac
Opera is inviting users to get a glimpse of what Opera for computers could become with its Opera Neon browser concept. Each Opera Neon feature is described as “an alternate reality” for the Opera... Read more
Tellini Releases TabView 3.0 Missing Tool fo...
Tellini has announced the release of TabView 3.0. TabView has been the first macOS viewer for PowerTab tablatures. PowerTab is a well-known and widely adopted tablature editor for Windows systems and... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Overstock.com has the 1.6GHz/128GB 13″ MacBook Air on sale for $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $869.99 $130 off MSRP Their price is the lowest... Read more
12-inch 32GB Space Gray iPad Pro on sale for...
B&H Photo has 12″ Space Gray 32GB WiFi Apple iPad Pros on sale for $55 off MSRP including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $744.44 $55 off... Read more
9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9.7″ 32GB Space Gray Apple iPad Pro on sale for $549 for a limited time. Shipping is free, and B&H charges NY sales tax only. Read more
Apple iMacs on sale for up to $120 off MSRP,...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $120 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
1.4GHz Mac mini, refurbished, available for $...
The Apple Store has Apple Certified Refurbished 1.4GHz Mac minis available for $419. Apple’s one-year warranty is included, and shipping is free. Their price is $80 off MSRP, and it’s the lowest... Read more
16GB iPad Air 2, Apple refurbished, available...
Apple has Certified Refurbished 16GB iPad Air 2s available for $319 including free shipping. A standard Apple one-year is included. Their price is $60 off original MSRP for this model. Read more
Mac Pros on sale for $200 off MSRP, refurbish...
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more

Jobs Board

*Apple* Premier Retailer - Service Technicia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Premier Retailer - Service Manager -...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Retail - Multiple Positions- Crows N...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Los Angeles, CA Introduction: We have immediate job openings for several Desktop Support Technicians with one of our Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.