[MD1] ISO Adopts QuickTime File Format as Starting Point
TweetFollow Us on Twitter

[MD1] ISO Adopts QuickTime File Format as Starting Point

ISO Adopts QuickTime File Format as Starting Point for
Developing Key Component of MPEG-4 Specification

Industry Leaders Collaborate on Next Generation Multimedia Standard

CUPERTINO, California--Feb. 11, 1998--Apple Computer Inc., IBM, Netscape
Corp., Oracle Corp., Silicon Graphics Inc. and Sun Microsystems Inc. today
announced that the International Standards Organization (ISO) has adopted
the companies' joint proposal to use Apple's QuickTime File Format as the
starting point for the development of a unified digital media storage
format for the MPEG-4 specification.

The six companies now look forward to collaborating with other companies
and industry bodies to further refine the specification and QuickTime file
format--ensuring that MPEG-4 quickly gains market acceptance.

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

About MPEG
MPEG-2 is the standard for entertainment quality video and audio and is the
format of choice for DVD (Digital Versatile Disc) and DVB (Digital Video
Broadcasting). MPEG-4 is an emerging digital media standard currently being
defined by ISO's Moving Picture Experts Group (MPEG) that will enable users
to select, view and manipulate audio, video and other forms of digital
content. By the adoption of the QuickTime file format as the starting point
for an MPEG-4 standard, users are assured that all digital media content
can be authored in a common file format which also supports real-time video
and audio streaming. This digital stream can then be delivered over the
Internet, corporate networks or broadcast directly into the home. By
utilizing a QuickTime-based file format, the vast majority of existing
hardware, software and digital content would work seamlessly with this
next-generation version of MPEG.

About the Proposal
The six companies' co-authored the QuickTime File Format proposal in
response to a Call For Proposals issued by MPEG based on stringent
technical examination against a broad range of requirements. The companies'
proposal recommended QuickTime's file format as the superior technology
choice because of its ability to stream across different network protocols,
its support for all forms of digital media and its extremely flexible
capabilities as a file format. Additionally, QuickTime's file format has a
strong following among creative professionals, with a wide breadth of
available development tools and cross-platform support. The QuickTime file
format is a component of the QuickTime architecture.

Press Contacts:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

Tim Blair
IBM Public Relations
(914) 766-1353
email: tblair@us.ibm.com

Kristin Harlan
Oracle Corporation
(650) 506-9364
email: kharlan@us.oracle.com

Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

*****

Addendum-MPEG Quote Sheet

Apple Computer, Inc.
"Over 50 million PCs have QuickTime installed today, making it by far the
most widely adopted multimedia standard in the world," said Steve Jobs,
Apple Computer's Interim CEO. "Choosing QuickTime guarantees that the huge
amount of QuickTime content being created and delivered today can be easily
retargeted to be delivered in MPEG-4 in the future."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

PR Contact:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

IBM
"The acceptance of the MPEG-4 specification proposal IBM co-authored with
our colleagues marks a good first step in the development of an industry
standard. This standard will help ensure that users and content providers
will be able to smoothly integrate the upcoming generation of digital
multimedia content with existing solutions. As Internet multimedia, in
particular, becomes part of our everyday experience, it is vital that we
have open standards to enable all of us--consumers and business customers
alike--to benefit from technology advancements that make digital content
more accessible, compelling and valuable." Dr. Armando Garcia, vice
president, Internet Media, IBM

IBM creates, develops and manufactures advanced information technology
products and services, including computer systems, software, networking
systems, storage devices and microelectronics. IBM has been a leader in the
development of the Internet since this technology began and is dedicated to
helping customers and developers leverage the Internet as they move to the
world of e-business. Find out more about IBM via the Web at www.ibm.com.

PR Contact:
Tim Blair
IBM Public Relations
email: tblair@us.ibm.com
(914) 766-1353

Oracle Corporation
"With Oracle Video Server and Oracle8, Oracle provides the engine for
metropolitan-scale interactive services. What's been missing are open
standards for the creation, management and delivery of those services,"
said Lawrence J. Ellison, Chairman and CEO, Oracle Corp. "MPEG's decision
to use QuickTime as a basis for the MPEG-4 file format creates the standard
that content providers need."

Oracle Corporation is the world's leading supplier of software for
information management, and the world's second largest software company.
With annual revenues of more than $6.3 billion, the company offers its
database, application server, tools and application products, along with
related consulting, education and support services, in more than 140
countries around the world. For more information about Oracle, please call
650/506-7000. Oracle's World Wide Web address is (URL)
http://www.oracle.com/.

PR Contact:
Kristin Harlan
Oracle Corp.
(650) 506-9364
email: kharlan@us.oracle.com

Silicon Graphics, Inc.
"Silicon Graphics has always been a proponent of open standards and we're
pleased to support QuickTime technology as the MPEG-4 standard," said Eric
Carlson, vice president general manager, Advanced Media Products Division,
Silicon Graphics. "Among other strategic relationships, Silicon Graphics
works closely with Apple and utilizes QuickTime technology in many of its
advanced media products."

Silicon Graphics, Inc. is a leading supplier of high-performance
interactive computing systems. The company offers the broadest range of
products in the industry - from low-end desktop workstations to servers and
high-end Cray supercomputers. Silicon Graphics also markets MIPS
microprocessor designs, Alias|Wavefront entertainment and design software
and other software products. The company's key markets include
manufacturing, government, science and industries, communications and
entertainment sectors. Silicon Graphics and its subsidiaries have offices
throughout the world and headquarters in Mountain View, Calif.

PR Contact:
Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Sun Microsystems
"Sun has enjoyed working with this group of valued industry partners and is
very excited to see that MPEG has adopted the QuickTime File Format as the
basis for the future of media and video streaming," said Jon Kannegaard,
vice president of software products at Sun Microsystems JavaSoft division.
"We plan on supporting MPEG-4 in future versions of our Java Media
Framework and look forward to seeing it be an open standard that developers
throughout the industry can depend on."

Since its inception in 1982, a singular vision, "The Network Is The
Computer" has propelled Sun Microsystems, Inc. (NASDAQ "SUNW") to its
position as a leading provider of hardware, software and services for
establishing enterprise-wide intranets and expanding the power of the
Internet. With more than $9 billion in annual revenues, Sun can be found in
more than 150 countries and on the World Wide Web at http://sun.com.

PR Contact:
Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

Analyst Quotes
"QuickTime is the de facto standard for digital media authoring and
delivery. Using QuickTime, companies like CNN, Reprise Records,
Cyan/Broderbund and Time Magazine enjoy using a single file format to
publish their content across all distribution media -- from the Internet,
to DVD to digital television," said Richard Dougherty, Director, Digital
Media Research, The Envisioneering Group. "Evolving standards like MPEG-4
will quickly gain broad market acceptance by leveraging the huge amounts of
QuickTime content already available - from more than 81,000 Web sites
running QuickTime today - towards the multi-platform, instant publishing
needs of tomorrow."

Contact Details:
Richard Dougherty
The Envisioneering Group
(516) 783-6244
email: rdoherty@envisioneering.net

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

Contact Details:
Ralph Rogers
Dataquest
(408) 468-8000
email: ralph.rogers@dataquest.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OmniOutliner Pro 4.2 - Pro version of th...
OmniOutliner Pro is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
VLC Media Player 2.2.1 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Nisus Writer Pro 2.1.1 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
Tinderbox 6.2.0 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
OmniOutliner 4.2 - Organize your ideas,...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
Things 2.5.4 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
NeoOffice 2014.10 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
iPhoto Library Manager 4.2 - Manage mult...
iPhoto Library Manager allows you to organize your photos among multiple iPhoto libraries, rather than having to store all of your photos in one giant library. You can browse the photos in all your... Read more
Web Snapper 3.3.8 - Capture entire Web p...
Web Snapper lets you capture Web pages exactly as they appear in your browser. You can send them to a file as images or vector-based, multi-page PDFs. It captures the whole Web page - eliminating the... Read more
TeamViewer 10.0.41404 - Establish remote...
TeamViewer gives you remote control of any computer or Mac over the Internet within seconds, or can be used for online meetings. Find out why more than 200 million users trust TeamViewer! Free for... Read more

Chainsaw Warrior: Lords of the Night has...
It's time to put the Darkness back in its place now that Chainsaw Warrior: Lords of the Night has officially made it to iOS. | Read more »
A World of Ice and Fire Lets You Stalk 2...
George R. R. Martin’s A World of Ice and Fire, by Random House, is a mobile guide to the epic series. The new update gives you the Journeys map feture that will let you track the movements of 25 different characters. But don't worry, you can protect... | Read more »
Gameloft Announces Battle Odyssey, a New...
Battle Odyssey, Gameloft's newest puzzle RPG, is coming to the App Store next week. Set in the world of Pondera, you will need to control the power of the elements to defend the world from evil. You'll be able to entlist over 500 allies to aid you... | Read more »
Fusion - HDR Camera (Photography)
Fusion - HDR Camera 1.0.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Fusion creates HDR (high dynamic range) photos by capturing different exposures and then combining them into one... | Read more »
Sago Mini Toolbox (Education)
Sago Mini Toolbox 1.1 Device: iOS Universal Category: Education Price: $2.99, Version: 1.1 (iTunes) Description: Come build with the Sago Mini friends! Use a wrench, try a saw, or hammer some nails. From sewing hand puppets to... | Read more »
You Should Probably Grab Hitman GO While...
Hitman GO is a surprisingly cool (yet also incredibly drastic) departure from the Hitman series. It's well worth playing for any puzzle game fans out there, and at the moment you can get your hands - or garrotte if you will - on it for a mere $0.99... | Read more »
IFTTT is Bringing Do Button and Do Note...
IFTTT has announced Do Button and Do Note for the Apple Watch. Do Button lets you make your own personalized button that can connect to things like your Google Drive, control the temperature in your home with Nest Thermostat, or turn the lights on... | Read more »
How Many Days, Hours, and Minutes Are Le...
Countdown, by Yves Tscherry, is now available on the App Store. The app keeps track of countdowns to your favorite things such as someones birthday or days till the New Year. You can display the time in seconds, minutes, hours, days, weeks, months,... | Read more »
The All-New Misfit 2.0 App is Available...
Misfit has just given their app a complete overhaul. Misfit 2.0 now has a brand new interface with a sleek design and is easier to navigate. You'll be able to sync your Misfit device and look up health and fitness information faster than ever before... | Read more »
Halo: Spartan Strike (Games)
Halo: Spartan Strike 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: Delve into 30 challenging missions through cities and jungles using a devastating arsenal of weapons, abilities and... | Read more »

Price Scanner via MacPrices.net

TigerText Introduces First Secure Enterprise...
TigerText, a provider of secure, real-time messaging for the enterprise, has announced the launch of TigerText for the Apple Watch. TigerText for the Apple Watch enables users to securely send and... Read more
The Conservation Fund Partners with Apple To...
The Conservation Fund has announced that it will partner with Apple to help protect working forests in the United States. The Apple initiative will conserve more than 36,000 acres of working... Read more
Clearance 13-inch 2.6GHz Retina MacBook Pro a...
B&H Photo has clearance 2014 13″ 2.6GHz/128GB Retina MacBook Pros now available for $1099, or $200 off original MSRP. Shipping is free, and B&H charges NY sales tax only. Read more
Apple refurbished 2014 13-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and... Read more
iMacs on sale for up to $205 off MSRP, NY tax...
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1019 $80 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more
Sale! 16GB iPhone 5S for $1 with service
Best Buy is offering 16GB iPhone 5Ss for $1.00 with 2-year activation at a participating cellular provider. Choose free home shipping and activation, or buy online and activate during in-store pickup... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available starting at $679. An Apple one-year warranty is included with each MacBook, and shipping is free. These are currently the... Read more
27-inch 3.5GHz 5K iMac on sale for $2349, sav...
 Adorama has the 27″ 3.5GHz 5K iMac in stock today and on sale for $2349 including free shipping plus NY & NJ sales tax only. Their price is $150 off MSRP. For a limited time, Adorama will... Read more
Save up to $380 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $2119 $... Read more
iFixIt Teardown Awards 12-IInch Retina MacBoo...
iFixIt has posted its illustrated teardown of the new 12-inch MacBook Retina. They note that this new MacBook is less than half the thickness of the last Apple notebook called just “MacBook” back in... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* TV Live Streaming Frameworks Test En...
**Job Summary** Work and contribute towards the engineering of Apple 's state-of-the-art products involving video, audio, and graphics in Interactive Media Group (IMG) at Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.