[MD1] ISO Adopts QuickTime File Format as Starting Point
TweetFollow Us on Twitter

[MD1] ISO Adopts QuickTime File Format as Starting Point

ISO Adopts QuickTime File Format as Starting Point for
Developing Key Component of MPEG-4 Specification

Industry Leaders Collaborate on Next Generation Multimedia Standard

CUPERTINO, California--Feb. 11, 1998--Apple Computer Inc., IBM, Netscape
Corp., Oracle Corp., Silicon Graphics Inc. and Sun Microsystems Inc. today
announced that the International Standards Organization (ISO) has adopted
the companies' joint proposal to use Apple's QuickTime File Format as the
starting point for the development of a unified digital media storage
format for the MPEG-4 specification.

The six companies now look forward to collaborating with other companies
and industry bodies to further refine the specification and QuickTime file
format--ensuring that MPEG-4 quickly gains market acceptance.

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

About MPEG
MPEG-2 is the standard for entertainment quality video and audio and is the
format of choice for DVD (Digital Versatile Disc) and DVB (Digital Video
Broadcasting). MPEG-4 is an emerging digital media standard currently being
defined by ISO's Moving Picture Experts Group (MPEG) that will enable users
to select, view and manipulate audio, video and other forms of digital
content. By the adoption of the QuickTime file format as the starting point
for an MPEG-4 standard, users are assured that all digital media content
can be authored in a common file format which also supports real-time video
and audio streaming. This digital stream can then be delivered over the
Internet, corporate networks or broadcast directly into the home. By
utilizing a QuickTime-based file format, the vast majority of existing
hardware, software and digital content would work seamlessly with this
next-generation version of MPEG.

About the Proposal
The six companies' co-authored the QuickTime File Format proposal in
response to a Call For Proposals issued by MPEG based on stringent
technical examination against a broad range of requirements. The companies'
proposal recommended QuickTime's file format as the superior technology
choice because of its ability to stream across different network protocols,
its support for all forms of digital media and its extremely flexible
capabilities as a file format. Additionally, QuickTime's file format has a
strong following among creative professionals, with a wide breadth of
available development tools and cross-platform support. The QuickTime file
format is a component of the QuickTime architecture.

Press Contacts:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

Tim Blair
IBM Public Relations
(914) 766-1353
email: tblair@us.ibm.com

Kristin Harlan
Oracle Corporation
(650) 506-9364
email: kharlan@us.oracle.com

Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

*****

Addendum-MPEG Quote Sheet

Apple Computer, Inc.
"Over 50 million PCs have QuickTime installed today, making it by far the
most widely adopted multimedia standard in the world," said Steve Jobs,
Apple Computer's Interim CEO. "Choosing QuickTime guarantees that the huge
amount of QuickTime content being created and delivered today can be easily
retargeted to be delivered in MPEG-4 in the future."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

PR Contact:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

IBM
"The acceptance of the MPEG-4 specification proposal IBM co-authored with
our colleagues marks a good first step in the development of an industry
standard. This standard will help ensure that users and content providers
will be able to smoothly integrate the upcoming generation of digital
multimedia content with existing solutions. As Internet multimedia, in
particular, becomes part of our everyday experience, it is vital that we
have open standards to enable all of us--consumers and business customers
alike--to benefit from technology advancements that make digital content
more accessible, compelling and valuable." Dr. Armando Garcia, vice
president, Internet Media, IBM

IBM creates, develops and manufactures advanced information technology
products and services, including computer systems, software, networking
systems, storage devices and microelectronics. IBM has been a leader in the
development of the Internet since this technology began and is dedicated to
helping customers and developers leverage the Internet as they move to the
world of e-business. Find out more about IBM via the Web at www.ibm.com.

PR Contact:
Tim Blair
IBM Public Relations
email: tblair@us.ibm.com
(914) 766-1353

Oracle Corporation
"With Oracle Video Server and Oracle8, Oracle provides the engine for
metropolitan-scale interactive services. What's been missing are open
standards for the creation, management and delivery of those services,"
said Lawrence J. Ellison, Chairman and CEO, Oracle Corp. "MPEG's decision
to use QuickTime as a basis for the MPEG-4 file format creates the standard
that content providers need."

Oracle Corporation is the world's leading supplier of software for
information management, and the world's second largest software company.
With annual revenues of more than $6.3 billion, the company offers its
database, application server, tools and application products, along with
related consulting, education and support services, in more than 140
countries around the world. For more information about Oracle, please call
650/506-7000. Oracle's World Wide Web address is (URL)
http://www.oracle.com/.

PR Contact:
Kristin Harlan
Oracle Corp.
(650) 506-9364
email: kharlan@us.oracle.com

Silicon Graphics, Inc.
"Silicon Graphics has always been a proponent of open standards and we're
pleased to support QuickTime technology as the MPEG-4 standard," said Eric
Carlson, vice president general manager, Advanced Media Products Division,
Silicon Graphics. "Among other strategic relationships, Silicon Graphics
works closely with Apple and utilizes QuickTime technology in many of its
advanced media products."

Silicon Graphics, Inc. is a leading supplier of high-performance
interactive computing systems. The company offers the broadest range of
products in the industry - from low-end desktop workstations to servers and
high-end Cray supercomputers. Silicon Graphics also markets MIPS
microprocessor designs, Alias|Wavefront entertainment and design software
and other software products. The company's key markets include
manufacturing, government, science and industries, communications and
entertainment sectors. Silicon Graphics and its subsidiaries have offices
throughout the world and headquarters in Mountain View, Calif.

PR Contact:
Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Sun Microsystems
"Sun has enjoyed working with this group of valued industry partners and is
very excited to see that MPEG has adopted the QuickTime File Format as the
basis for the future of media and video streaming," said Jon Kannegaard,
vice president of software products at Sun Microsystems JavaSoft division.
"We plan on supporting MPEG-4 in future versions of our Java Media
Framework and look forward to seeing it be an open standard that developers
throughout the industry can depend on."

Since its inception in 1982, a singular vision, "The Network Is The
Computer" has propelled Sun Microsystems, Inc. (NASDAQ "SUNW") to its
position as a leading provider of hardware, software and services for
establishing enterprise-wide intranets and expanding the power of the
Internet. With more than $9 billion in annual revenues, Sun can be found in
more than 150 countries and on the World Wide Web at http://sun.com.

PR Contact:
Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

Analyst Quotes
"QuickTime is the de facto standard for digital media authoring and
delivery. Using QuickTime, companies like CNN, Reprise Records,
Cyan/Broderbund and Time Magazine enjoy using a single file format to
publish their content across all distribution media -- from the Internet,
to DVD to digital television," said Richard Dougherty, Director, Digital
Media Research, The Envisioneering Group. "Evolving standards like MPEG-4
will quickly gain broad market acceptance by leveraging the huge amounts of
QuickTime content already available - from more than 81,000 Web sites
running QuickTime today - towards the multi-platform, instant publishing
needs of tomorrow."

Contact Details:
Richard Dougherty
The Envisioneering Group
(516) 783-6244
email: rdoherty@envisioneering.net

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

Contact Details:
Ralph Rogers
Dataquest
(408) 468-8000
email: ralph.rogers@dataquest.com

 
AAPL
$100.11
Apple Inc.
-0.64
MSFT
$46.44
Microsoft Corpora
+0.03
GOOG
$576.36
Google Inc.
-0.74

MacTech Search:
Community Search:

Software Updates via MacUpdate

SyncTwoFolders 2.0.5 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
FinderPop 2.5.7 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
VueScan 9.4.45 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
LibreOffice 4.3.2.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
calibre 2.4 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Default Folder X 4.6.9b1 - Enhances Open...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
Beamer 2.0.4 - Stream any movie file fro...
Beamer streams to your Apple TV.... Plays any movie file - Just like the popular desktop movie players, Beamer accepts all common formats, codecs and resolutions. AVI, MKV, MOV, MP4, WMV, FLV. To... Read more
Adobe Premiere Elements 13.0 - Consumer...
Adobe Premiere Elements just got better. Now you can create quick movies from favorite parts of your clips or tell big life stories in full-on productions. Add motion inside movie titles, punch up... Read more
Boom 1.9.2 - System-wide volume booster...
Boom is a system-wide volume booster and equalizer that effortlessly improves the sound of your Mac. Using Boom is easy. It works like the volume controls of your Mac to boost the sound; making it a... Read more
Amadeus Pro 2.1.7 - Multitrack sound rec...
Amadeus Pro lets you use your Mac computer for any audio-related task, such as live audio recording, digitizing tapes and records, converting between a variety of sound formats, etc. Thanks to its... Read more

Latest Forum Discussions

See All

This Week at 148Apps: September 22-26, 2...
Your Source For The Latest App Reviews   | Read more »
Kill Shot Review
Kill Shot Review By Jennifer Allen on September 29th, 2014 Our Rating: :: OCCASIONAL MISFIRESUniversal App - Designed for iPhone and iPad Kill Shot is often satisfying, but its more than pushy in-app purchases will leave you... | Read more »
It Came From Canada: Vainglory
I’m going to be straight you with folks. I don’t know much about MOBAs, and I’m certainly no professional. That means I don’t know how well Vainglory, the upcoming multiplayer online battle arena showcased in the most recent Apple keynote, compares... | Read more »
The Tunnel – An Endless Fall Review
The Tunnel – An Endless Fall Review By Nadia Oxford on September 29th, 2014 Our Rating: :: FREE FALLIN' Universal App - Designed for iPhone and iPad The Tunnel – An Endless Fall is a bit harder to get the hang of than most “endless... | Read more »
Ubisoft Launches Just Dance Now in the A...
Ubisoft Launches Just Dance Now in the App Store Worldwide Posted by Jessica Fisher on September 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
For Better, or for Worse? How the New Ap...
With the release of iOS 8 (finally), Apple has made some noticeable changes on the App Store – bundles, videos, and Testflight integration, to name a few. Many of these additions will make things friendlier for App Store shoppers, but how has it... | Read more »
Asphalt Overdrive Review
Asphalt Overdrive Review By Jennifer Allen on September 29th, 2014 Our Rating: :: SHORT LIVED ADRENALINEUniversal App - Designed for iPhone and iPad Asphalt Overdrive is a fairly simple auto-running racing game, but one that’s... | Read more »
Kritika: Wrath of the Pirate King Update...
Kritika: Wrath of the Pirate King Update Introduces New Class: Shadow Mage. Posted by Jessica Fisher on September 29th, 2014 [ permalink ] | Read more »
Vampire Tribunals Review
Vampire Tribunals Review By Campbell Bird on September 29th, 2014 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad Hunt other vampires in the “real world” in this location-based multiplayer game.   | Read more »
Simogo Tease The Sailor’s Dream Via Thei...
Simogo Tease The Sailor’s Dream Via Their New Trailer Posted by Ellis Spice on September 29th, 2014 [ permalink ] A new trailer has arrived for the newest title from Device 6 and | Read more »

Price Scanner via MacPrices.net

Apple Releases OS X Mavericks bash Update 1.0...
Apple has released a patch update for OS X Mavericks users to address the recently-detected “Shellshock” security bug in BSD UNIX’s bash shell. Apple says only a few Mac users who had manually... Read more
Pivotal Payments Ready for Apple Pay – FlexPo...
Pivotal Payments, a provider of merchant services and global payment processing solutions, has announced its proprietary FlexPoint platform will support credit and debit transactions through Apple’s... Read more
iStabilizer Announces Tabarm — First Friction...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, dollies, mounts, and remotes for smartphones, tablets, and cameras, announced today the iStabilizer tabArm, the first... Read more
IStabilizer Flex Smartphone Tripod Wins Usa T...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, and other products for smartphones, tablets, and cameras, has announced today that its iStabilizer Flex smartphone... Read more
13-inch 2.8GHz Retina MacBook Pro on sale for...
B&H Photo has the new 2014 13″ 2.8GHz Retina MacBook Pro on sale for $1699.99 including free shipping plus NY sales tax only. They’ll also include free copies of Parallels Desktop and LoJack for... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels Desktop... Read more
Get Down to Business On Your iPad With Free N...
Utah based Poem LLC has introduced Nexticy 1.0, a full-featured, affordable (Free) forms application for iPad. Nexticy makes it ‘way easy’ to create, store, retrieve and analyze paper-like forms of... Read more
13-inch Retina MacBook Pros on sale for $100...
Best Buy has 13-inch 2.6GHz Retina MacBook Pros on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Prices are for online orders only, in-... Read more
Reports Outline Claimed 12-Inch Macbook Air D...
Blogger Jack March says that according to information he’s received from an anonymous “source familiar with Apple’s plans,” the next-generation MacBook Air will launch in mid-2015 and be available... Read more
Pelican Products, Inc. Debuts Pelican ProGear...
Pelican Products, Inc. has announced its roster of new Pelican ProGear Protector and Pelican ProGear Voyager cases for the Apple iPhone 6 and iPhone 6 Plus. The new Pelican ProGear Protector and... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.