[MD1] ISO Adopts QuickTime File Format as Starting Point
TweetFollow Us on Twitter

[MD1] ISO Adopts QuickTime File Format as Starting Point

ISO Adopts QuickTime File Format as Starting Point for
Developing Key Component of MPEG-4 Specification

Industry Leaders Collaborate on Next Generation Multimedia Standard

CUPERTINO, California--Feb. 11, 1998--Apple Computer Inc., IBM, Netscape
Corp., Oracle Corp., Silicon Graphics Inc. and Sun Microsystems Inc. today
announced that the International Standards Organization (ISO) has adopted
the companies' joint proposal to use Apple's QuickTime File Format as the
starting point for the development of a unified digital media storage
format for the MPEG-4 specification.

The six companies now look forward to collaborating with other companies
and industry bodies to further refine the specification and QuickTime file
format--ensuring that MPEG-4 quickly gains market acceptance.

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

About MPEG
MPEG-2 is the standard for entertainment quality video and audio and is the
format of choice for DVD (Digital Versatile Disc) and DVB (Digital Video
Broadcasting). MPEG-4 is an emerging digital media standard currently being
defined by ISO's Moving Picture Experts Group (MPEG) that will enable users
to select, view and manipulate audio, video and other forms of digital
content. By the adoption of the QuickTime file format as the starting point
for an MPEG-4 standard, users are assured that all digital media content
can be authored in a common file format which also supports real-time video
and audio streaming. This digital stream can then be delivered over the
Internet, corporate networks or broadcast directly into the home. By
utilizing a QuickTime-based file format, the vast majority of existing
hardware, software and digital content would work seamlessly with this
next-generation version of MPEG.

About the Proposal
The six companies' co-authored the QuickTime File Format proposal in
response to a Call For Proposals issued by MPEG based on stringent
technical examination against a broad range of requirements. The companies'
proposal recommended QuickTime's file format as the superior technology
choice because of its ability to stream across different network protocols,
its support for all forms of digital media and its extremely flexible
capabilities as a file format. Additionally, QuickTime's file format has a
strong following among creative professionals, with a wide breadth of
available development tools and cross-platform support. The QuickTime file
format is a component of the QuickTime architecture.

Press Contacts:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

Tim Blair
IBM Public Relations
(914) 766-1353
email: tblair@us.ibm.com

Kristin Harlan
Oracle Corporation
(650) 506-9364
email: kharlan@us.oracle.com

Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com


Addendum-MPEG Quote Sheet

Apple Computer, Inc.
"Over 50 million PCs have QuickTime installed today, making it by far the
most widely adopted multimedia standard in the world," said Steve Jobs,
Apple Computer's Interim CEO. "Choosing QuickTime guarantees that the huge
amount of QuickTime content being created and delivered today can be easily
retargeted to be delivered in MPEG-4 in the future."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

PR Contact:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

"The acceptance of the MPEG-4 specification proposal IBM co-authored with
our colleagues marks a good first step in the development of an industry
standard. This standard will help ensure that users and content providers
will be able to smoothly integrate the upcoming generation of digital
multimedia content with existing solutions. As Internet multimedia, in
particular, becomes part of our everyday experience, it is vital that we
have open standards to enable all of us--consumers and business customers
alike--to benefit from technology advancements that make digital content
more accessible, compelling and valuable." Dr. Armando Garcia, vice
president, Internet Media, IBM

IBM creates, develops and manufactures advanced information technology
products and services, including computer systems, software, networking
systems, storage devices and microelectronics. IBM has been a leader in the
development of the Internet since this technology began and is dedicated to
helping customers and developers leverage the Internet as they move to the
world of e-business. Find out more about IBM via the Web at www.ibm.com.

PR Contact:
Tim Blair
IBM Public Relations
email: tblair@us.ibm.com
(914) 766-1353

Oracle Corporation
"With Oracle Video Server and Oracle8, Oracle provides the engine for
metropolitan-scale interactive services. What's been missing are open
standards for the creation, management and delivery of those services,"
said Lawrence J. Ellison, Chairman and CEO, Oracle Corp. "MPEG's decision
to use QuickTime as a basis for the MPEG-4 file format creates the standard
that content providers need."

Oracle Corporation is the world's leading supplier of software for
information management, and the world's second largest software company.
With annual revenues of more than $6.3 billion, the company offers its
database, application server, tools and application products, along with
related consulting, education and support services, in more than 140
countries around the world. For more information about Oracle, please call
650/506-7000. Oracle's World Wide Web address is (URL)

PR Contact:
Kristin Harlan
Oracle Corp.
(650) 506-9364
email: kharlan@us.oracle.com

Silicon Graphics, Inc.
"Silicon Graphics has always been a proponent of open standards and we're
pleased to support QuickTime technology as the MPEG-4 standard," said Eric
Carlson, vice president general manager, Advanced Media Products Division,
Silicon Graphics. "Among other strategic relationships, Silicon Graphics
works closely with Apple and utilizes QuickTime technology in many of its
advanced media products."

Silicon Graphics, Inc. is a leading supplier of high-performance
interactive computing systems. The company offers the broadest range of
products in the industry - from low-end desktop workstations to servers and
high-end Cray supercomputers. Silicon Graphics also markets MIPS
microprocessor designs, Alias|Wavefront entertainment and design software
and other software products. The company's key markets include
manufacturing, government, science and industries, communications and
entertainment sectors. Silicon Graphics and its subsidiaries have offices
throughout the world and headquarters in Mountain View, Calif.

PR Contact:
Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Sun Microsystems
"Sun has enjoyed working with this group of valued industry partners and is
very excited to see that MPEG has adopted the QuickTime File Format as the
basis for the future of media and video streaming," said Jon Kannegaard,
vice president of software products at Sun Microsystems JavaSoft division.
"We plan on supporting MPEG-4 in future versions of our Java Media
Framework and look forward to seeing it be an open standard that developers
throughout the industry can depend on."

Since its inception in 1982, a singular vision, "The Network Is The
Computer" has propelled Sun Microsystems, Inc. (NASDAQ "SUNW") to its
position as a leading provider of hardware, software and services for
establishing enterprise-wide intranets and expanding the power of the
Internet. With more than $9 billion in annual revenues, Sun can be found in
more than 150 countries and on the World Wide Web at http://sun.com.

PR Contact:
Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

Analyst Quotes
"QuickTime is the de facto standard for digital media authoring and
delivery. Using QuickTime, companies like CNN, Reprise Records,
Cyan/Broderbund and Time Magazine enjoy using a single file format to
publish their content across all distribution media -- from the Internet,
to DVD to digital television," said Richard Dougherty, Director, Digital
Media Research, The Envisioneering Group. "Evolving standards like MPEG-4
will quickly gain broad market acceptance by leveraging the huge amounts of
QuickTime content already available - from more than 81,000 Web sites
running QuickTime today - towards the multi-platform, instant publishing
needs of tomorrow."

Contact Details:
Richard Dougherty
The Envisioneering Group
(516) 783-6244
email: rdoherty@envisioneering.net

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

Contact Details:
Ralph Rogers
(408) 468-8000
email: ralph.rogers@dataquest.com


Community Search:
MacTech Search:

Software Updates via MacUpdate

Suitcase Fusion 6 17.3.0 - Font manageme...
Suitcase Fusion 6 is the creative professional's font manager. Every professional font manager should deliver the basics: spectacular previews, powerful search tools, and efficient font organization... Read more
Nisus Writer Pro 2.1.2 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
calibre 2.40.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Vivaldi - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
OmniPlan 3.0 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Yummy FTP 1.11 - FTP/SFTP/FTPS client fo...
Yummy FTP is an FTP + SFTP + FTPS file transfer client which focuses on speed, reliability and productivity. Whether you need to transfer a few files or a few thousand, schedule automatic backups, or... Read more
Tweetbot 2.1 - Popular Twitter client. (...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
MacPilot 8.0 - Enable over 1,200 hidden...
MacPilot gives you the power of UNIX and the simplicity of Macintosh, which means a phenomenal amount of untapped power in your hands! Use MacPilot to unlock over 1,200 features, and access them all... Read more
Typinator 6.7 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Adobe Lightroom 6.2 - Import, develop, a...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more

Balloony Land offers a fresh twist on th...
Balloony Land by Palringo offers a fresh twist on the match three genre and is out now on iOS and Android. First-off, you'll be popping balloons instead of crushing candy and the balloons will float up and fill the empty spaces instead of dropping... | Read more »
Sago Mini Babies (Education)
Sago Mini Babies 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Introducing the Sago Mini babies. Boys and girls love caring for these adorable characters. Feed Robin her favorite mush... | Read more »
PAUSE - Relaxation at your fingertip (H...
PAUSE - Relaxation at your fingertip 1.1 Device: iOS iPhone Category: Healthcare & Fitness Price: $1.99, Version: 1.1 (iTunes) Description: | Read more »
Super Sharp (Games)
Super Sharp 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Your finger has never been so sharp! Cut with skill to complete the 120 ingenious physics levels of Super Sharp and become a cut... | Read more »
Assembly - Graphic design for everyone...
Assembly - Graphic design for everyone 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Assembly is the easiest most powerful design tool on the App Store. Create anything you can... | Read more »
Dub Dash (Games)
Dub Dash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ARE YOU READY FOR THE ULTIMATE CHALLENGE? UNIQUE SYMBIOSIS OF MUSIC AND GRAPHICS | Read more »
Leave Me Alone (Games)
Leave Me Alone 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: 33% off launch sale!!! Somewhere between the 1980s and 1990s there exists a world that never was. A world of skatepunks,... | Read more »
YAMGUN (Games)
YAMGUN 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: The invasion has begun! Protect the walls of the citadel against waves of enemies! But watch out, you will soon run out of ammo...... | Read more »
Chesh (Games)
Chesh 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It’s like chess, only not at all. ***40% off for a limited time to celebrate our launch!*** Chesh is a game of skill, strategy, luck,... | Read more »
Dust: An Elysian Tail (Games)
Dust: An Elysian Tail 1.051 Device: iOS Universal Category: Games Price: $5.99, Version: 1.051 (iTunes) Description: *Dust: An Elysian Tail is a visually rich experience and thus requires devices with 1GB RAM**Please note that... | Read more »

Price Scanner via MacPrices.net

Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Save up to $350 with Apple refurbished iMacs
Apple has Certified Refurbished iMacs available for up to $350 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $350 off MSRP - 27... Read more
Mac Pros on sale for up to $300 off MSRP
B&H Photo has Mac Pros on sale for up to $300 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2818.99, $181 off MSRP - 3.5GHz 6-core Mac Pro: $3699... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149, $150 off MSRP... Read more
Twelve South Redesigns BookArc For Today’s Sm...
Twelve South has announced a redesigned version of their very first product, BookArc for MacBook. Tailored specifically for the newest generation of MacBooks, BookArc holds the new, smaller Apple... Read more
Phone 6s Tips & Tricks – Tips Book For iP...
Poole, United Kingdom based Tap Guides Ltd. has announced the release and immediate availability of iPhone 6s Tips & Tricks, an in-depth eBook available in the iBookstore that’s priced just $2.99... Read more
Apple refurbished 2014 13-inch Retina MacBook...
Apple has Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and shipping is free... Read more
13-inch 2.5GHz MacBook Pro on sale for $994,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $994.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $105 off MSRP. Price valid... Read more
Is The iPad Pro Really A Serious Laptop Repla...
Probably not, at least for productive professionals and other power users. Steve Jobs declared that we’d entered the “post-PC Era” with the advent of the original iPad in 2010, a phrase we don’t hear... Read more
Wednesday Deal: 13-inch Retina MacBook Pros f...
Adorama has 13″ Retina MacBook Pros on sale for up to $130 off MSRP. Shipping is free, and Adorama charges sales tax for NY & NJ residents only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1199.99 $... Read more

Jobs Board

*Apple* Desktop Analyst - KDS Staffing (Unit...
…work with some of the brightest engineers. Job Description Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Points:Depth of Read more
*Apple* Retail Online, Customer Experience R...
**Job Summary** Apple Retail's Online Store sells Apple products to customers around the world. In addition to selling Apple products with unique services such Read more
Frameworks Engineer, *Apple* Watch - Apple...
**Job Summary** Join the team that is shaping the future of software development for Apple Watch! As a software engineer on the Apple Watch Frameworks team you will Read more
Senior Manager, Global Direct Marketing *App...
**Job Summary** Apple Retail is looking for an experienced Direct Marketing Leader to join its Marketing team. This position will take a leadership role in creating Read more
*Apple* Online Store Expansion - Apple (Unit...
**Job Summary** The Online Apple Store is seeking a person to lead its expansion into new countries. Based in Cupertino, CA, this person will develop and maintain an Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.