[MD1] ISO Adopts QuickTime File Format as Starting Point
TweetFollow Us on Twitter

[MD1] ISO Adopts QuickTime File Format as Starting Point

ISO Adopts QuickTime File Format as Starting Point for
Developing Key Component of MPEG-4 Specification

Industry Leaders Collaborate on Next Generation Multimedia Standard

CUPERTINO, California--Feb. 11, 1998--Apple Computer Inc., IBM, Netscape
Corp., Oracle Corp., Silicon Graphics Inc. and Sun Microsystems Inc. today
announced that the International Standards Organization (ISO) has adopted
the companies' joint proposal to use Apple's QuickTime File Format as the
starting point for the development of a unified digital media storage
format for the MPEG-4 specification.

The six companies now look forward to collaborating with other companies
and industry bodies to further refine the specification and QuickTime file
format--ensuring that MPEG-4 quickly gains market acceptance.

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

About MPEG
MPEG-2 is the standard for entertainment quality video and audio and is the
format of choice for DVD (Digital Versatile Disc) and DVB (Digital Video
Broadcasting). MPEG-4 is an emerging digital media standard currently being
defined by ISO's Moving Picture Experts Group (MPEG) that will enable users
to select, view and manipulate audio, video and other forms of digital
content. By the adoption of the QuickTime file format as the starting point
for an MPEG-4 standard, users are assured that all digital media content
can be authored in a common file format which also supports real-time video
and audio streaming. This digital stream can then be delivered over the
Internet, corporate networks or broadcast directly into the home. By
utilizing a QuickTime-based file format, the vast majority of existing
hardware, software and digital content would work seamlessly with this
next-generation version of MPEG.

About the Proposal
The six companies' co-authored the QuickTime File Format proposal in
response to a Call For Proposals issued by MPEG based on stringent
technical examination against a broad range of requirements. The companies'
proposal recommended QuickTime's file format as the superior technology
choice because of its ability to stream across different network protocols,
its support for all forms of digital media and its extremely flexible
capabilities as a file format. Additionally, QuickTime's file format has a
strong following among creative professionals, with a wide breadth of
available development tools and cross-platform support. The QuickTime file
format is a component of the QuickTime architecture.

Press Contacts:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

Tim Blair
IBM Public Relations
(914) 766-1353
email: tblair@us.ibm.com

Kristin Harlan
Oracle Corporation
(650) 506-9364
email: kharlan@us.oracle.com

Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

*****

Addendum-MPEG Quote Sheet

Apple Computer, Inc.
"Over 50 million PCs have QuickTime installed today, making it by far the
most widely adopted multimedia standard in the world," said Steve Jobs,
Apple Computer's Interim CEO. "Choosing QuickTime guarantees that the huge
amount of QuickTime content being created and delivered today can be easily
retargeted to be delivered in MPEG-4 in the future."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

PR Contact:
Russell Brady
Apple Computer Inc.
(408) 974-6877
email: brady2@apple.com

IBM
"The acceptance of the MPEG-4 specification proposal IBM co-authored with
our colleagues marks a good first step in the development of an industry
standard. This standard will help ensure that users and content providers
will be able to smoothly integrate the upcoming generation of digital
multimedia content with existing solutions. As Internet multimedia, in
particular, becomes part of our everyday experience, it is vital that we
have open standards to enable all of us--consumers and business customers
alike--to benefit from technology advancements that make digital content
more accessible, compelling and valuable." Dr. Armando Garcia, vice
president, Internet Media, IBM

IBM creates, develops and manufactures advanced information technology
products and services, including computer systems, software, networking
systems, storage devices and microelectronics. IBM has been a leader in the
development of the Internet since this technology began and is dedicated to
helping customers and developers leverage the Internet as they move to the
world of e-business. Find out more about IBM via the Web at www.ibm.com.

PR Contact:
Tim Blair
IBM Public Relations
email: tblair@us.ibm.com
(914) 766-1353

Oracle Corporation
"With Oracle Video Server and Oracle8, Oracle provides the engine for
metropolitan-scale interactive services. What's been missing are open
standards for the creation, management and delivery of those services,"
said Lawrence J. Ellison, Chairman and CEO, Oracle Corp. "MPEG's decision
to use QuickTime as a basis for the MPEG-4 file format creates the standard
that content providers need."

Oracle Corporation is the world's leading supplier of software for
information management, and the world's second largest software company.
With annual revenues of more than $6.3 billion, the company offers its
database, application server, tools and application products, along with
related consulting, education and support services, in more than 140
countries around the world. For more information about Oracle, please call
650/506-7000. Oracle's World Wide Web address is (URL)
http://www.oracle.com/.

PR Contact:
Kristin Harlan
Oracle Corp.
(650) 506-9364
email: kharlan@us.oracle.com

Silicon Graphics, Inc.
"Silicon Graphics has always been a proponent of open standards and we're
pleased to support QuickTime technology as the MPEG-4 standard," said Eric
Carlson, vice president general manager, Advanced Media Products Division,
Silicon Graphics. "Among other strategic relationships, Silicon Graphics
works closely with Apple and utilizes QuickTime technology in many of its
advanced media products."

Silicon Graphics, Inc. is a leading supplier of high-performance
interactive computing systems. The company offers the broadest range of
products in the industry - from low-end desktop workstations to servers and
high-end Cray supercomputers. Silicon Graphics also markets MIPS
microprocessor designs, Alias|Wavefront entertainment and design software
and other software products. The company's key markets include
manufacturing, government, science and industries, communications and
entertainment sectors. Silicon Graphics and its subsidiaries have offices
throughout the world and headquarters in Mountain View, Calif.

PR Contact:
Gayle LeDoux
Silicon Graphics Inc.
(650) 933-2968
email: ledoux@corp.sgi.com

Sun Microsystems
"Sun has enjoyed working with this group of valued industry partners and is
very excited to see that MPEG has adopted the QuickTime File Format as the
basis for the future of media and video streaming," said Jon Kannegaard,
vice president of software products at Sun Microsystems JavaSoft division.
"We plan on supporting MPEG-4 in future versions of our Java Media
Framework and look forward to seeing it be an open standard that developers
throughout the industry can depend on."

Since its inception in 1982, a singular vision, "The Network Is The
Computer" has propelled Sun Microsystems, Inc. (NASDAQ "SUNW") to its
position as a leading provider of hardware, software and services for
establishing enterprise-wide intranets and expanding the power of the
Internet. With more than $9 billion in annual revenues, Sun can be found in
more than 150 countries and on the World Wide Web at http://sun.com.

PR Contact:
Andrew Shikiar
Sun Microsystems, JavaSoft PR
(408) 343-1831
email: andrew.shikiar@eng.sun.com

Analyst Quotes
"QuickTime is the de facto standard for digital media authoring and
delivery. Using QuickTime, companies like CNN, Reprise Records,
Cyan/Broderbund and Time Magazine enjoy using a single file format to
publish their content across all distribution media -- from the Internet,
to DVD to digital television," said Richard Dougherty, Director, Digital
Media Research, The Envisioneering Group. "Evolving standards like MPEG-4
will quickly gain broad market acceptance by leveraging the huge amounts of
QuickTime content already available - from more than 81,000 Web sites
running QuickTime today - towards the multi-platform, instant publishing
needs of tomorrow."

Contact Details:
Richard Dougherty
The Envisioneering Group
(516) 783-6244
email: rdoherty@envisioneering.net

"MPEG's decision to utilize the QuickTime file format for the MPEG-4
specification has huge benefits for users and the industry", said Ralph
Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. "This
strategy will leverage the broad adoption of QuickTime in the professional
media space, speed the creation of MPEG-4 tools and content while providing
a common target for industry adoption."

Contact Details:
Ralph Rogers
Dataquest
(408) 468-8000
email: ralph.rogers@dataquest.com

 
AAPL
$98.77
Apple Inc.
-0.26
MSFT
$44.00
Microsoft Corpora
+0.03
GOOG
$589.11
Google Inc.
-1.49

MacTech Search:
Community Search:

Software Updates via MacUpdate

OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more
Acorn 4.4 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Bartender 1.2.20 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
TotalFinder 1.6.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more
Vienna 3.0.0 RC 2 :be5265e: - RSS and At...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
VLC Media Player 2.1.5 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Default Folder X 4.6.7 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
TinkerTool 5.3 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more

Latest Forum Discussions

See All

To The End Review
To The End Review By Lee Hamlet on July 29th, 2014 Our Rating: :: A VICIOUS CYCLEUniversal App - Designed for iPhone and iPad To The End will test players’ patience, timing, and dedication as they try to navigate all 13 levels in... | Read more »
Traps n’ Gemstones Review
Traps n’ Gemstones Review By Campbell Bird on July 28th, 2014 Our Rating: :: CASTLEVANIA JONESUniversal App - Designed for iPhone and iPad Fight mummies, dig tunnels, and ride a runaway minecart to discover ancient secrets in this... | Read more »
The Phantom PI Mission Apparition Review
The Phantom PI Mission Apparition Review By Jordan Minor on July 28th, 2014 Our Rating: :: GHOSTS BUSTEDUniversal App - Designed for iPhone and iPad The Phantom PI is an exceedingly clever and well-crafted adventure game.   | Read more »
More Stubies Are Coming Your Way in a Ne...
More Stubies Are Coming Your Way in a New Update Posted by Jessica Fisher on July 28th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Great Prank War Review
The Great Prank War Review By Nadia Oxford on July 28th, 2014 Our Rating: :: PRANKING IS SERIOUS BUSINESSUniversal App - Designed for iPhone and iPad Though short, The Great Prank War offers an interesting and fun mix of action and... | Read more »
Marvel Contest of Champions Announced at...
Marvel Contest of Champions Announced at Comic-Con Posted by Jennifer Allen on July 28th, 2014 [ permalink ] Announced over the weekend at San Diego Comic-Con was the fairly exciting looking Marvel Contest of Champions. | Read more »
Teenage Mutant Ninja Turtles Review
Teenage Mutant Ninja Turtles Review By Jennifer Allen on July 28th, 2014 Our Rating: :: DULL SWIPINGUniversal App - Designed for iPhone and iPad The pizza power is weak when it comes to this Teenage Mutant Ninja Turtles game.   | Read more »
Exploration Focused Puzzle Game Beatbudd...
Exploration Focused Puzzle Game Beatbuddy Set to Make Transition from PC to iOS this September Posted by Jennifer Allen on July 28th, 2014 [ permalink ] | Read more »
PlanetHD
PlanetHD By Nadia Oxford on July 28th, 2014 Our Rating: :: SPACE MADNESSUniversal App - Designed for iPhone and iPad PlanetHD will keep players busy for a while, though its unpredictable physics are a handful to deal with.   | Read more »
This Week at 148Apps: July 21-25, 2014
Another Week of Expert App Reviews   At 148Apps, we help you sort through the great ocean of apps to find the ones we think you’ll like and the ones you’ll need. Our top picks become Editor’s Choice, our stamp of approval for apps with that little... | Read more »

Price Scanner via MacPrices.net

Apple updates MacBook Pros with slightly fast...
Apple updated 13″ and 15″ Retina MacBook Pros today with slightly faster Haswell processors. 13″ models now ship with 8GB of RAM standard, while 15″ MacBook Pros ship with 16GB across the board. Most... Read more
Apple drops price on 13″ 2.5GHz MacBook Pro b...
The Apple Store has dropped their price for the 13″ 2.5GHz MacBook Pro by $100 to $1099 including free shipping. Read more
Apple drops prices on refurbished 2013 MacBoo...
The Apple Store has dropped prices on Apple Certified Refurbished 13″ and 15″ 2013 MacBook Pros, with model now available starting at $929. Apple’s one-year warranty is standard, and shipping is free... Read more
iOS 8 and OS X 10.10 To Support DuckDuckGo As...
Writing for Quartz, Dan Frommer reports that Apple’s forthcoming iOS 8 and OS X 10.10 operating systems version updates will allow users to select DuckDuckGo as their default search engine. He notes... Read more
U.K. Hospital Using iPods and iPads To Record...
British news journal GazetteLive’s. Ian McNeal notes that the old “an apple a day keeps the doctor away” proverb is being turned on its head at http://southtees.nhs.uk/hospitals/james-cook/ James... Read more
13-inch 2.5GHz MacBook Pro on sale for $1099,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $1099.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Roundup of Apple refurbished MacBook Pros, th...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available for up to $400 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. Their prices... Read more
Record Mac Shipments In Q2/14 Confound Analys...
A Seeking Alpha Trefis commentary notes that Apple’s fiscal Q3 2014 results released July 22, beat market predictions on earnings, although revenues were slightly lower than anticipated. Apple’s Mac’... Read more
Intel To Launch Core M Silicon For Use In Not...
Digitimes’ Monica Chen and Joseph Tsai, report that Intel will launch 14nm-based Core M series processors specifically for use in fanless notebook/tablet 2-in-1 models in Q4 2014, with many models to... Read more
Apple’s 2014 Back to School promotion: $100 g...
 Apple’s 2014 Back to School promotion includes a free $100 App Store Gift Card with the purchase of any new Mac (Mac mini excluded), or a $50 Gift Card with the purchase of an iPad or iPhone,... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.