Developer Central & Net Innovators Return to Macworld Conference & Expo
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Developer Central & Net Innovators Return to Macworld Conference & Expo



NEW YORK, NEW YORK -- June 27, 2000 -- Xplain Custom Services and Macworld Conference & Expo are pleased to announce two technical special interest areas at Macworld Conference & Expo/New York. Developer Central, sponsored by Apple Developer Connection and MacTech Magazine, makes its return catering to the Macintosh programmer and developer community and Net Innovators will showcase technologies for web developers and network administrators.

Macworld Conference & Expo, July 18-21, 2000, (Expo starts on the 19th) is hosting both special interest areas on the main floor (level three) of the Jacob K. Javits Convention Center. Developer Central is located at booth 1655 and right next to Developer Central, is Net Innovators at booth 1854. The special interest areas are located in Hall 3B of the Jacob K. Javits Convention Center.

"These areas are the focal point at Macworld Conference & Expo for the technical attendees seeking out exhibitors with developer and technical information," said Neil Ticktin, CEO, Xplain Corporation which manages the special interest areas. "With a mission focused on serving the developer/technical communities, these areas have vendors of all types and sizes showing off the best the Mac has to offer."

"The Macintosh platform presents incredible business opportunities for developers who want to take advantage of the broad appeal of Apple's iMac, iBook, Power Mac G4 and PowerBook lines, as well as the great new features of Mac OS X, Apple's next generation operating system," said Clent Richardson, Apple's vice president of Worldwide Developer Relations. "Developer Central and Net Innovators are valuable resources for developers seeking to innovate on the Mac platform and bring new products and services to consumers and professionals alike."

"Developer Central returns as the ever successful and longest-running Macworld Conference & Expo special interest area for developers. Attendees are able to test the increasing number of hot, new tools and applications and to meet the experts and developers behind those technologies," said Rob Scheschareg, Vice President, Events for IDG World Expo, the MACWORLD Conference & Expo show producers. "We are excited about these two technical special interest areas - Developer Central and Net Innovators - and all of our special interest areas. The Special Interest Environments have always been a successful platform which allows Macworld Conference & Expo attendees to test hands-on the latest, hottest technologies and products."

"MacTech Magazine is proud to co-sponsor the Developer Central and Net Innovators special interest areas at Macworld Conference & Expo -- these specialty areas are a comprehensive location for the developer community, " said Nick DeMello, editor of MacTech Magazine. "If you're just beginning as a programmer, developing web content, managing networks, or have been a part of the developer community for years, you'll have the opportunity to meet the experts face-to-face, explore the cutting edge of technology and will learn about new products for the Mac worldwide."

At this Macworld, simply look for the signage above the show floor to help direct you to Developer Central and Net Innovators. In addition, there's an information area hosted by Apple Developer Connection staff, and the Depot selling area to get the best deals on products at the show.

Turnkey single station packages are an affordable, US $2,995. Double packages are $4,995. Additionally, there are bonus hardware and conference pass specials being offered to qualified exhibitors in the Developer Central or Net Innovators specialty areas.

For all Developer Central or Net Innovators exhibitor details; call or send email today:

Susan M. Worley
Events Manager,
(t) 805/494.9797 ext.104
(f) 805/494.9798

About MacTech Magazine

Established in 1984 as a forum for programmers and developers, MacTech magazine has evolved into a premier news and information vehicle targeted at tens of thousands of developers in over sixty countries. In addition to the new web, networking and content coverage, MacTech continues to include several regular columns, industry news, conference reports, product reviews, a broad range of languages and environments, the latest in shortcuts and insider secrets, advertisements specifically for Macintosh techies, and full source code listings available on the World Wide Web, floppy disk, and CD-ROM.

About Xplain Corporation

Xplain Corporation has three divisions -- publishing, mail order and custom services. The publishing division includes MacTech(r) Magazine, and THINK Reference(tm). The mail order division operates DevDepot(r), Depot Store(sm), and the Depot(sm). Custom services provides custom publishing and trade show services including such projects as Developer Central(tm) and fulfillment services. Founded in 1984, the company has its offices in Westlake Village, California.

About MACWORLD Conference & Expo

MACWORLD Conference & Expo is the world's most comprehensive Macintosh OS event. MACWORLD Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. MACWORLD Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. MACWORLD Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. MACWORLD Conference & Expo is sponsored by Mac Publishing, LLC, a joint venture between International Data Group and Ziff Davis, and publishers of Macworld Magazine,,,, MacCentral,, and

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, ComNet, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, and MACWORLD Conference & Expo. IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.

IDG World Expo is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at


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