Cable and satellite TV providers may have reason to worry
TweetFollow Us on Twitter

Cable and satellite TV providers may have reason to worry

If Apple does indeed plan an iTunes subscription service -- and gets around to taking the Apple TV seriously -- these steps could pose a serious threat to the cable and satellite TV industries.

The hype of the digital conversion has long passed; however nine months after the long-awaited, frequently talked about digital transition, sales of over-the-air antennas continue to climb, reflecting not only the continued growth of over-the-air television, but a trend developing among the American people, according to Antennas Direct. As an US antenna manufacturer, it's not exactly an unbiased company, but makes some interesting points in a new report.

“From current economic conditions, increases in cable and satellite TV rates to the expansion of over-the air channels and new technologies, there is a bright future for digital television,” says Richard Schneider, president of Antennas Direct. He believes the facts are hard to ignore and says that over-the-air television is a cost effective alternative for several reasons.

The current economic conditions are causing viewers to question the cost and value of cable and satellite TV. Schneider says the expansion of multicast in local markets gives audiences more viewing options. In markets that broadcast 40 plus digital and HD channels for free, over-the-air television is becoming the new basic cable, he adds.

With services like Hulu, Apple TV and Netflix readily available, consumers can switch to over-the-air television without missing favorite shows and movies, traditionally found on cable channels.

Of course, billions of dollars have been invested by the government, broadcasters and American consumers in the DTV conversion, an investment that only supports the popularity of digital television. Original reports estimated that no more than 20 million DTV conversion coupons would be requested; however, more than 34 million coupons were redeemed, and a total of more than 64 million requests for coupons were received.

So, not surprisingly, digital television is a growing trend and increasing in popularity. The FCC reports that only 10% of American homes rely solely on over-the-air TV signals; however, Schneider says these numbers don’t take into consideration the 35-50% of households that use an antenna as a supplement to pay TV. Close to 50% of the 114 million TV-watching households are using an antenna, he adds.

According to Antennas Direct. Europe, which had an earlier digital transition than the U.S., has seen its over-the-air audiences explode in the three years since its conversion; almost 50% of all households in the United Kingdom are over-the-air only. The U.S. may follow the trend in Europe, Schneider says (and, obviously, hopes).

Of course, there's no way that antennas alone are going to kill off cable and satellite TV. There have been rumors (and they may be nothing more) that Apple wants to offer an iTunes TV subscription service for US$30 a month.

Peter Kafka wrote in a report for AllThingsD (http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a...). He says the company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software to pretty much any device that supports iTunes.

I would consider ditching cable TV (sorry, Comcast) if iTunes TV, as I'll call it, offered the same viewing packages I can get via my cable provider. I'd use my Apple TV instead of my cable box on my widescreen TV. But I'd have the added benefit of being able to watch the same shows on my Macs.

In other words, I'd want the same options I have now (no delay in new TV shows, for instance), just on more devices. At that point, you could count me in.

However, as Kafka points out, there are stumbling blocks. He writes: "Cable networks, for instance, don’t want to threaten existing relationships and subscription fees from cable providers like Comcast (CMCSA). And programmers are also worried about the effect a subscription service would have on advertising revenue: Even if the service didn’t distribute TV programs until after their initial air date, that could cut into ratings, which now measure viewership over the course of several days."

Having a bigger and better use for my Apple TV? Sweet. Having my iMac transformed into a real media center (except for that missing Blu-ray support)? Well, let's just say I'm intrigued by the possibilities.

Right now, I subscribe to Comcast's triple package of cable, TV and phone service. If Apple ever offered a Verizon version of the iPhone (or AT&T beefed up its service in my neck of the woods) and if the iTunes TV-Apple TV scenario above materialized, I wouldn't need Comcast for anything except high-speed Internet.

And that should worry Comcast and similar companies.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

ScreenFlow 7.1.1 - Create screen recordi...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Xcode 9.0.1 - Integrated development env...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
TotalFinder 1.10.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Features... Read more
Adobe Flash Player 27.0.0.170 - Plug-in...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more
VirtualBox 5.1.30 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
VirtualBox 5.1.30 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
ScreenFlow 7.1.1 - Create screen recordi...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Adobe Flash Player 27.0.0.170 - Plug-in...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more
Xcode 9.0.1 - Integrated development env...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
TotalFinder 1.10.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Features... Read more

Home Street guide - how to make friends...
From the creators of Food Street comes Home Street, a new simulation game that tasks you with building a social network and designing a beautiful home. It's a bit like The Sims, but you won't have to worry about the daily chores involved (feeding,... | Read more »
Color Ballz guide - how to bounce to the...
Color Ballz is an addictive new arcade title from Ketchapp Studios. It takes old school mechanics from games like Brickles and puts a fun twist on it. Your job? To catch balls with a paddle and send them back into a chute to be carried back to... | Read more »
Q&A: A-33 Studio explains why Combat...
When it comes to mobile FPS, it’s often tricky to get the fundamentals right on a platform lacking a physical controller, large display and hefty RAM. With Combat Squad: Project Wednesday, A-33 Studio bravely took on the challenge of making a... | Read more »
Taichi Panda 3: Dragon Hunter guide - ti...
Taichi Panda 3: Dragon Hunter launched this week to players all over the world. It's a beautiful mobile MMORPG that blends elements of Eastern and Western fantasy. It reminds us of a mix between World of Warcraft and Jade Empire. MMO's can have a... | Read more »
The best new games we played this week -...
Phew. It has been a week, but now it's time to relax, put your feet up, and enjoy some brand new mobile games. It was a bit of slow week, but there's still plenty of new titles to add to your collection. Here are four of our favorites. [Read... | Read more »
Yoink - Improved Drag and Drop (Product...
Yoink - Improved Drag and Drop 1.0 Device: iOS Universal Category: Productivity Price: $2.99, Version: 1.0 (iTunes) Description: Yoink for iPad and iPhone lets you easily and quickly store items you drag, copy or share, for later use... | Read more »
Cottage Garden (Games)
Cottage Garden 1.11 Device: iOS Universal Category: Games Price: $4.99, Version: 1.11 (iTunes) Description: | Read more »
Into the Dead 2 guide - how to survive t...
Into the Dead 2 is an endless gunner, of sorts, with a lot of grit and satisfying gunplay behind it. The game looks amazing, and tells an effective story to boot. Plus, it has some quality voice acting behind it to really bring the story to life... | Read more »
Smash Up - The Card Game (Games)
Smash Up - The Card Game 1.0.7 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.7 (iTunes) Description: ***“It’s a goofy theme with fun art and high replayability, but beneath that veneer of casual play is a great... | Read more »
Dive in to Combat Squad if you’re lookin...
Earlier this year, A-33 Studio made the leap from developing Counter Strike Online to launching its very own FPS for the mobile. Combat Squad: Project Wednesday pits your team of mercs against the world in multiplayer death matches, so if you’re on... | Read more »

Price Scanner via MacPrices.net

Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more
Bare Bones Software Releases macOS High Sierr...
Bare Bones Software has announced the release and immediate availability of BBEdit 12.0, a significant upgrade to its professional strength text and code editor. BBEdit 12 introduces a new foundation... Read more
Yale Announces Availability of Apple HomeKit-...
Yale Locks & Hardware has announced that Apple HomeKit support for its Assure Lock family is available this month. The new Yale iM1 Network Module, which provides support for the Apple Home app... Read more
Clearance 2016 13″ MacBook Pros, refurbished,...
Apple has Certified Refurbished 2016 13″ MacBook Pros available starting at $1189. An Apple one-year warranty is included with each model, and shipping is free: – 13″ 2.9GHz/512GB Touch Bar Gray... Read more
12-inch 64GB iPad Pro on sale for $749, save...
Adorama has 12″ 64GB iPad Pros on sale today for $749 including free shipping plus NY & NJ sales tax only. Their price is $50 off MSRP. Read more
13″ 3.1GHz/256GB Silver MacBook Pro on sale f...
Amazon has the Silver 13″ 3.1GHz/256GB MacBook Pro (MPXX2LL/A) on sale for $1699 including free shipping. Their price is $100 off MSRP. Read more
12″ MacBook available for $1099 with Apple re...
Apple has Certified Refurbished 2017 12″ Retina MacBooks available for $200-$240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free.... Read more

Jobs Board

Lead *Apple* Solution Consultant - Apple In...
…develop a team of diverse partner employees focusing on excellence to deliver the Apple story. Even when you're not present, you will maintain a consistent influence Read more
watchOS Frameworks Engineering Manager, *App...
Job Summary Join the team that is shaping the future of software development for Apple Watch! Apple is looking for an exceptional software engineering leader to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Farmin...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.