Cable and satellite TV providers may have reason to worry
TweetFollow Us on Twitter

Cable and satellite TV providers may have reason to worry

If Apple does indeed plan an iTunes subscription service -- and gets around to taking the Apple TV seriously -- these steps could pose a serious threat to the cable and satellite TV industries.

The hype of the digital conversion has long passed; however nine months after the long-awaited, frequently talked about digital transition, sales of over-the-air antennas continue to climb, reflecting not only the continued growth of over-the-air television, but a trend developing among the American people, according to Antennas Direct. As an US antenna manufacturer, it's not exactly an unbiased company, but makes some interesting points in a new report.

“From current economic conditions, increases in cable and satellite TV rates to the expansion of over-the air channels and new technologies, there is a bright future for digital television,” says Richard Schneider, president of Antennas Direct. He believes the facts are hard to ignore and says that over-the-air television is a cost effective alternative for several reasons.

The current economic conditions are causing viewers to question the cost and value of cable and satellite TV. Schneider says the expansion of multicast in local markets gives audiences more viewing options. In markets that broadcast 40 plus digital and HD channels for free, over-the-air television is becoming the new basic cable, he adds.

With services like Hulu, Apple TV and Netflix readily available, consumers can switch to over-the-air television without missing favorite shows and movies, traditionally found on cable channels.

Of course, billions of dollars have been invested by the government, broadcasters and American consumers in the DTV conversion, an investment that only supports the popularity of digital television. Original reports estimated that no more than 20 million DTV conversion coupons would be requested; however, more than 34 million coupons were redeemed, and a total of more than 64 million requests for coupons were received.

So, not surprisingly, digital television is a growing trend and increasing in popularity. The FCC reports that only 10% of American homes rely solely on over-the-air TV signals; however, Schneider says these numbers don’t take into consideration the 35-50% of households that use an antenna as a supplement to pay TV. Close to 50% of the 114 million TV-watching households are using an antenna, he adds.

According to Antennas Direct. Europe, which had an earlier digital transition than the U.S., has seen its over-the-air audiences explode in the three years since its conversion; almost 50% of all households in the United Kingdom are over-the-air only. The U.S. may follow the trend in Europe, Schneider says (and, obviously, hopes).

Of course, there's no way that antennas alone are going to kill off cable and satellite TV. There have been rumors (and they may be nothing more) that Apple wants to offer an iTunes TV subscription service for US$30 a month.

Peter Kafka wrote in a report for AllThingsD (http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a...). He says the company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software to pretty much any device that supports iTunes.

I would consider ditching cable TV (sorry, Comcast) if iTunes TV, as I'll call it, offered the same viewing packages I can get via my cable provider. I'd use my Apple TV instead of my cable box on my widescreen TV. But I'd have the added benefit of being able to watch the same shows on my Macs.

In other words, I'd want the same options I have now (no delay in new TV shows, for instance), just on more devices. At that point, you could count me in.

However, as Kafka points out, there are stumbling blocks. He writes: "Cable networks, for instance, don’t want to threaten existing relationships and subscription fees from cable providers like Comcast (CMCSA). And programmers are also worried about the effect a subscription service would have on advertising revenue: Even if the service didn’t distribute TV programs until after their initial air date, that could cut into ratings, which now measure viewership over the course of several days."

Having a bigger and better use for my Apple TV? Sweet. Having my iMac transformed into a real media center (except for that missing Blu-ray support)? Well, let's just say I'm intrigued by the possibilities.

Right now, I subscribe to Comcast's triple package of cable, TV and phone service. If Apple ever offered a Verizon version of the iPhone (or AT&T beefed up its service in my neck of the woods) and if the iTunes TV-Apple TV scenario above materialized, I wouldn't need Comcast for anything except high-speed Internet.

And that should worry Comcast and similar companies.

-- Dennis Sellers

 
AAPL
$100.58
Apple Inc.
+0.01
MSFT
$45.22
Microsoft Corpora
+0.27
GOOG
$583.37
Google Inc.
-1.12

MacTech Search:
Community Search:

Software Updates via MacUpdate

Pages 5.2.2 - Apple's word processo...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices. And... Read more
Quicken 2015 2.0.1 - Complete personal f...
The new Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial... Read more
CleanMyMac 2.2.7 - Delete files that was...
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac 2 lets you safely and intelligently scan and clean your entire system, delete large, unused... Read more
MacFamilyTree 7.2.4 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Videobox 4.1.1 - Download Flash video th...
Videobox allows you to quickly and easily download Flash video from most all of the popular video sites on the internet. Videobox will convert the video into a native Quicktime format so it's ready... Read more
Web Snapper 3.3.5 - Capture entire Web p...
Web Snapper lets you capture Web pages exactly as they appear in your browser. You can send them to a file as images or vector-based, multi-page PDFs. It captures the whole Web page - eliminating... Read more
Picasa 3.9.138 - Organize, edit, and sha...
Picasa and Picasa Web Albums allows you to organize, edit, and upload your photos to the Web from your computer in quick, simple steps. Arrange your photos into folders and albums and erase their... Read more
Tidy Up 3.0.15.0 - Find duplicate files...
Tidy Up is a complete duplicate finder and disk-tidiness utility. With Tidy Up you can search for duplicate files and packages by the owner application, content, type, creator, extension, time... Read more
Parallels Desktop 10.0 - Run Windows app...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Apple Final Cut Pro X 10.1.3 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more

Latest Forum Discussions

See All

DotEmu Summer Sale Cuts Several Games’ P...
DotEmu Summer Sale Cuts Several Games’ Prices to $0.99 Posted by Ellis Spice on August 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
King Announces its Newest “Saga” – Diamo...
King Announces its Newest “Saga” – Diamond Digger Saga Posted by Jessica Fisher on August 21st, 2014 [ permalink ] Diamond Digger Saga, by King Digital Entertainment, promises to be another addictive, adorable game in the “Saga” | Read more »
Spacetime Studios’ Greg Mueller Tells Al...
| Read more »
TourStar Review
TourStar Review By Rob Thomas on August 21st, 2014 Our Rating: :: BORING TOURINGUniversal App - Designed for iPhone and iPad When The Ramones sang “Touring, touring/It’s never boring,” they clearly weren’t referring to TourStar.... | Read more »
Track Your Pregnancy with Glow Nurture
Track Your Pregnancy with Glow Nurture Posted by Jessica Fisher on August 21st, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Outcast Odyssey – An Interview with the...
At this year’s San Diego Comic-Con, fans got the chance to meet and mingle with several of the artists behind Magic Pixel Games and Namco Bandai’s upcoming card battler, Outcast Odyssey. Considering many of these artists have worked on comics in the... | Read more »
BoxPop Review
BoxPop Review By Jennifer Allen on August 21st, 2014 Our Rating: :: UNTAXING PUZZLESUniversal App - Designed for iPhone and iPad Move from tile to tile to clear the board in this slightly too simple and easy puzzle game.   | Read more »
Breakdown Buddy Review
Breakdown Buddy Review By Jennifer Allen on August 21st, 2014 Our Rating: :: FLAWED CONCEPTiPhone App - Designed for the iPhone, compatible with the iPad There’s a good idea here, but Breakdown Buddy isn’t as useful as it tries to... | Read more »
jamstik, the Guitar You Can Take Everywh...
jamstik, the Guitar You Can Take Everywhere, is Now Available for Purchase Posted by Jessica Fisher on August 21st, 2014 [ permalink ] Zivix has announced that their guitar-in-your-pocket, | Read more »
Star Walk 2 - Guide to the Sky Day and N...
Star Walk 2 - Guide to the Sky Day and Night 1.0.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.0 (iTunes) Description: The next generation of the best-selling Star Walk, winner of Apple Design Award, used by... | Read more »

Price Scanner via MacPrices.net

21-inch iMacs on sale for up to $150 off MSRP
B&H Photo has 21″ iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only. B&H will also include a free copy of Parallels Desktop software: - 21″ 2.7GHz iMac: $... Read more
27-inch 3.2GHz iMac on sale for $1698, save $...
Abt has the 27″ 3.2GHz iMac on sale for $1698 including free shipping. Their price is $101 off MSRP. Read more
Mac Backup Guru 2.0 Drive Backup/Cloneing Uti...
Mac Backup Guru developer MacDaddy has released Mac Backup Guru 2.0, offering new and enhanced advanced features, such as bootable backups, synchronised volumes and folders, and a Snapshot mode that... Read more
Operate GE’s New Free-Standing KItchen Range...
Think you accidentally left the oven on? Switch it off while on the go. The new free-standing Profile™ Series gas and electric ranges are GE’s second cooking appliances, following their wall oven, to... Read more
Parallels Announces Parallels Desktop 10 for...
The no. 1-selling software for running Windows applications on a Mac becomes an even easier choice for millions of consumers and IT professionals worldwide with the launch of the most powerful... Read more
Apple now offering certified refurbished 2014...
 The Apple Store is now offering Apple Certified Refurbished 2014 MacBook Airs for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Best Buy’s College Student Deals: $100 off Ma...
Take an additional $100 off all MacBooks and iMacs, $50 off iPad Airs and iPad minis, at Best Buy Online with their College Students Deals Savings, valid through September 6th. Anyone with a valid .... Read more
MacBook Airs on sale for $100 off MSRP, free...
B&H Photo has three 2014 MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels Desktop and LoJack for Laptops... Read more
Razer Taipan Mouse For Gamers And Non-Gamers...
If you’re a serious gamer on either Mac or Windows PCs, a serious gaming mouse is a necessity for first-tier performance. However, even if like me you’re not much of a gamer, there’s still a strong... Read more
15-inch 2.2GHz MacBook Pro on sale for $1899,...
Adorama has the new 15″ 2.2GHz Retina MacBook Pro on sale for $1899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As more and more people discover Apple , they visit our stores seeking ways to incorporate our products into their lives. It's your job, as a Store Read more
Position Opening at *Apple* - Apple (United...
…Summary** As a Specialist, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.