Cable and satellite TV providers may have reason to worry
TweetFollow Us on Twitter

Cable and satellite TV providers may have reason to worry

If Apple does indeed plan an iTunes subscription service -- and gets around to taking the Apple TV seriously -- these steps could pose a serious threat to the cable and satellite TV industries.

The hype of the digital conversion has long passed; however nine months after the long-awaited, frequently talked about digital transition, sales of over-the-air antennas continue to climb, reflecting not only the continued growth of over-the-air television, but a trend developing among the American people, according to Antennas Direct. As an US antenna manufacturer, it's not exactly an unbiased company, but makes some interesting points in a new report.

“From current economic conditions, increases in cable and satellite TV rates to the expansion of over-the air channels and new technologies, there is a bright future for digital television,” says Richard Schneider, president of Antennas Direct. He believes the facts are hard to ignore and says that over-the-air television is a cost effective alternative for several reasons.

The current economic conditions are causing viewers to question the cost and value of cable and satellite TV. Schneider says the expansion of multicast in local markets gives audiences more viewing options. In markets that broadcast 40 plus digital and HD channels for free, over-the-air television is becoming the new basic cable, he adds.

With services like Hulu, Apple TV and Netflix readily available, consumers can switch to over-the-air television without missing favorite shows and movies, traditionally found on cable channels.

Of course, billions of dollars have been invested by the government, broadcasters and American consumers in the DTV conversion, an investment that only supports the popularity of digital television. Original reports estimated that no more than 20 million DTV conversion coupons would be requested; however, more than 34 million coupons were redeemed, and a total of more than 64 million requests for coupons were received.

So, not surprisingly, digital television is a growing trend and increasing in popularity. The FCC reports that only 10% of American homes rely solely on over-the-air TV signals; however, Schneider says these numbers don’t take into consideration the 35-50% of households that use an antenna as a supplement to pay TV. Close to 50% of the 114 million TV-watching households are using an antenna, he adds.

According to Antennas Direct. Europe, which had an earlier digital transition than the U.S., has seen its over-the-air audiences explode in the three years since its conversion; almost 50% of all households in the United Kingdom are over-the-air only. The U.S. may follow the trend in Europe, Schneider says (and, obviously, hopes).

Of course, there's no way that antennas alone are going to kill off cable and satellite TV. There have been rumors (and they may be nothing more) that Apple wants to offer an iTunes TV subscription service for US$30 a month.

Peter Kafka wrote in a report for AllThingsD (http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a...). He says the company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software to pretty much any device that supports iTunes.

I would consider ditching cable TV (sorry, Comcast) if iTunes TV, as I'll call it, offered the same viewing packages I can get via my cable provider. I'd use my Apple TV instead of my cable box on my widescreen TV. But I'd have the added benefit of being able to watch the same shows on my Macs.

In other words, I'd want the same options I have now (no delay in new TV shows, for instance), just on more devices. At that point, you could count me in.

However, as Kafka points out, there are stumbling blocks. He writes: "Cable networks, for instance, don’t want to threaten existing relationships and subscription fees from cable providers like Comcast (CMCSA). And programmers are also worried about the effect a subscription service would have on advertising revenue: Even if the service didn’t distribute TV programs until after their initial air date, that could cut into ratings, which now measure viewership over the course of several days."

Having a bigger and better use for my Apple TV? Sweet. Having my iMac transformed into a real media center (except for that missing Blu-ray support)? Well, let's just say I'm intrigued by the possibilities.

Right now, I subscribe to Comcast's triple package of cable, TV and phone service. If Apple ever offered a Verizon version of the iPhone (or AT&T beefed up its service in my neck of the woods) and if the iTunes TV-Apple TV scenario above materialized, I wouldn't need Comcast for anything except high-speed Internet.

And that should worry Comcast and similar companies.

-- Dennis Sellers

 
AAPL
$100.85
Apple Inc.
-0.02
MSFT
$46.43
Microsoft Corpora
-0.33
GOOG
$582.84
Google Inc.
+2.89

MacTech Search:
Community Search:

Software Updates via MacUpdate

Apple Digital Camera RAW Compatibility 5...
Apple Digital Camera RAW Compatibility update adds RAW image compatibility to Aperture 3 and iPhoto '11. For more information on supported RAW formats, see here.Version 5.07: Adds RAW camera... Read more
Transmit 4.4.7 - Excellent FTP/SFTP clie...
Transmit is an excellent FTP (file transfer protocol), SFTP, S3 (Amazon.com file hosting) and iDisk/WebDAV client that allows you to upload, download, and delete files over the internet. With the... Read more
Macgo Blu-ray Player 2.10.8.1715 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Capture One Pro 8.0.0.433 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Adobe Acrobat Pro 11.0.09 - Powerful PDF...
Adobe Acrobat allows users to communicate and collaborate more effectively and securely. Unify a wide range of content in a single organized PDF Portfolio. Collaborate through electronic document... Read more
Adobe Reader 11.0.09 - View PDF document...
Adobe Reader allows users to view PDF documents. You may not know what a PDF file is, but you've probably come across one at some point. PDF files are used by companies and even the IRS to... Read more
iFFmpeg 4.6.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more
NTFS 11.3.62 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more
OS X Yosemite 10.10 DP8 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. You can also sign up for the free OS X Beta Program to download and preview public beta... Read more
FotoMagico 4.5 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more

Latest Forum Discussions

See All

Light in the Dark Review
Light in the Dark Review By Nadia Oxford on September 17th, 2014 Our Rating: :: LIGHT 'EM UP UP UPUniversal App - Designed for iPhone and iPad Light in the Dark is an interesting and challenging puzzle game with some amusing bits... | Read more »
ETA for iOS 8 Introduces Today View Exte...
ETA for iOS 8 Introduces Today View Extension and is Having a 50% Off Sale Posted by Jessica Fisher on September 17th, 2014 [ permalink ] | Read more »
Get Ready to Hit the Ice – NHL 2K is Com...
Get Ready to Hit the Ice – NHL 2K is Coming to the App Store Soon Posted by Jessica Fisher on September 17th, 2014 [ permalink ] 2K announced today that they are bringing NHL 2K< | Read more »
Readdle Adds Tons of iOS 8 Updates for A...
Readdle Adds Tons of iOS 8 Updates for All Readdle Apps Posted by Jessica Fisher on September 17th, 2014 [ permalink ] With the iOS 8 dropping today, Readdle has dramatically | Read more »
Let it Rainbow Review
Let it Rainbow Review By Jennifer Allen on September 17th, 2014 Our Rating: :: SIMPLE COLORSiPhone App - Designed for the iPhone, compatible with the iPad A little too simple for extended sessions, Let It Rainbow is still a cute... | Read more »
Goat Simulator (Games)
Goat Simulator 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Goat Simulator is the latest in goat simulation technology, bringing next-gen goat simulation to YOU. You no longer have to... | Read more »
Almightree: The Last Dreamer Review
Almightree: The Last Dreamer Review By Blake Grundman on September 17th, 2014 Our Rating: :: CLIMBING HIGHERUniversal App - Designed for iPhone and iPad Can this Zelda-inspired platformer reach new heights of success?   | Read more »
Zynga Unveils First Look at Looney Tunes...
Zynga Unveils First Look at Looney Tunes Dash! Posted by Ellis Spice on September 16th, 2014 [ permalink ] Be vewy, vewy qwiet. I’m hunting wunners featuwing wabbits, and luckily, it’s duck season wunner season. | Read more »
Guardians on the Go – How to Connect to...
At this point I’m relatively certain most of the country is familiar with Destiny. And for those looking to augment their game a bit, Bungie has changed their Bungie Mobile Companion App to Destiny Companion. | Read more »
Kunin Review
Kunin Review By Jordan Minor on September 16th, 2014 Our Rating: :: SHURIKEN DO ITUniversal App - Designed for iPhone and iPad Kunin is a nervous test of ninja reflexes.   Developer: Dodreams Price: FREE Version Reviewed: 1.0.1... | Read more »

Price Scanner via MacPrices.net

Logitech Bluetooth Multi-Device Cross-Platfor...
Logitech has an enviable track record of making some of the best computer keyboards and mice. At least in my estimation, the best freestanding keyboards I’ve ever used have been Logitech units,... Read more
Roundup of Apple refurbished iPad Airs and iP...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
Sprint offers 16GB iPad mini for $199.99 with...
Sprint is offering 1st generation 16GB iPad minis for $199.99 with a 2-year service agreement. Standard MSRP for this iPad is $429. Their price is the lowest available for this model. Read more
2.5GHz Mac mini remains on sale for $549, sav...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Apple refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
13″ 2.5GHz MacBook Pro offered for $100 off M...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Free GIMP Professional Grade Graphics App Ver...
The latest 2.8.14 version of the oddly-named GIMP (acronym for: GNU Image Manipulation Program) open source, high-end image editing and creation alternative to Adobe’s Photoshop and refuge from... Read more
Apple Announces Record Pre-orders for iPhone...
Apple has released metrics showing a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, with over four million sold in the first 24 hours. Demand for the new iPhones exceeds the... Read more
10% off iPhone 6 and 6 Plus Otterbox cases
Get 10% off on popular Otterbox iPhone 6 and iPhone 6 Plus cases at MacMall through September 19th. Use code OTTERBOX10 to see the discount. Read more
15-inch MacBook Pros on sale for up to $125 o...
Amazon has the new 2014 15″ Retina MacBook Pros on sale for up to $125 off MSRP including free shipping: - 15″ 2.2GHz Retina MacBook Pro: $1899.99 save $100 - 15″ 2.5GHz Retina MacBook Pro: $2374... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.