Mobile location-based advertising will be worth € 10.7 billion in 2018
TweetFollow Us on Twitter

Mobile location-based advertising will be worth € 10.7 billion in 2018

According to a new research report from the analyst firm Berg Insight (www.berginsight.com), the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 1.2 billion in 2013 at a compound annual growth rate (CAGR) of 54% to € 10.7 billion in 2018.

This will then correspond to 38.6% of all mobile advertising and marketing. Location-based advertising and marketing will thus represent around 7% of digital advertising, or 2% of the total global ad spend for all media, according to the research group.
 
The past year has seen a number of significant developments in the real-time mobile LBA space. One example is the concept of beacons based on Bluetooth low energy (BLE).

"The concept of Bluetooth marketing has been reinvigorated following Apple’s introduction of iBeacon in 2013,"says Rickard Andersson, senior analyst, Berg Insight.

While so far remaining sparsely deployed, Berg Insight anticipates that beacon adoption will take off in 2014 as retailers launch innovative marketing schemes and leverage the possibility to analyse how customers roam and dwell in stores and aisles.

"The burgeoning BLE-based beacon ecosystem is now populated by a large number of diverse players including PayPal, Qualcomm and start-ups such as Estimote, Swirl and Shopkick," says Anderson.

He adds that these companies constitute a completely new set of players competing alongside established LBA specialists like Verve, Placecast and xAd, LBS players including Intersec, Telenav and Waze, and operators such as AT&T, SFR and the UK joint venture Weve.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Ember 1.8.3 - Versatile digital scrapboo...
Ember (formerly LittleSnapper) is your digital scrapbook of things that inspire you: websites, photos, apps or other things. Just drag in images that you want to keep, organize them into relevant... Read more
Apple iTunes 12.1 - Manage your music, m...
Apple iTunes lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchases across all your devices and computers. And it's a... Read more
LibreOffice 4.4.3 - Free, open-source of...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
FoldersSynchronizer 4.2.1 - Synchronize...
FoldersSynchronizer is a popular and useful utility that synchronizes and backs-up files, folders, disks and boot disks. On each session you can apply special options like Timers, Multiple Folders,... Read more
Simon 4.0.2 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
Cocktail 8.1.2 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cyberduck 4.6.4 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Herald 5.0.2 - Notification plugin for M...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), and 4.0.8 (for OS X 10.9) are no longer supported by the developer. Herald is a notification plugin for Mail.app, Apple's Mac OS X email... Read more
DEVONthink Pro 2.8.3 - Knowledge base, i...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more
Boom 2 1.0.1 - System-wide pro audio app...
Boom 2 is a system-wide volume booster and equalizer app that is designed especially for OS X 10.10 Yosemite. It comes with a smart interface, self-calibrates itself according to your Mac, offers... Read more

Playworld Superheroes Review
Playworld Superheroes Review By Tre Lawrence on January 30th, 2015 Our Rating: :: HERO CRAFTINGUniversal App - Designed for iPhone and iPad It’s all about the imagination, fighting bad creatures — and looking good while doing so.   | Read more »
Join the SpongeBob Bubble Party in this...
Join the SpongeBob Bubble Party in this New Match 3 Bubble Poppin’ Frenzy Posted by Jessica Fisher on January 30th, 2015 [ permalink ] | Read more »
Handpick Review
Handpick Review By Jennifer Allen on January 30th, 2015 Our Rating: :: TANTALIZING SUGGESTIONSiPhone App - Designed for the iPhone, compatible with the iPad Handpick will make you hungry, as well as inspire you to cook something... | Read more »
Storm the Halls of Echo Base in First St...
Storm the Halls of Echo Base in First Star Wars: Galactic Defense Event Posted by Jessica Fisher on January 30th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Contradiction Review
Contradiction Review By Tre Lawrence on January 30th, 2015 Our Rating: :: SPOT THE LIEiPad Only App - Designed for the iPad Contradiction is a live action point and click adventure that’s pretty engaging.   Developer: Tim Follin... | Read more »
Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system... | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being... | Read more »

Price Scanner via MacPrices.net

Intel Aims to Transform Workplace With 5th-Ge...
Intel Corporation today announced the availability of its 5th generation Intel Core vPro processor family that provides cutting-edge features to enable a new and rapidly shifting workplace. To meet... Read more
iOS App Sharalike Introduces New Instant Smar...
Sharalike slideshow and photo management software for iOS, is making it easier than ever to create shareable meaningful moments with its new instant SmartShow technology. Staying organized is a goal... Read more
Apple Becomes World’s Largest Smartphone Vend...
According to the latest research data from Strategy Analytics, as global smartphone shipments grew 31 percent annually to reach a record 380 million units in the fourth quarter of 2014. Apple became... Read more
Cut the Cord: OtterBox Resurgence Power Case...
Dead batteries and broken phones are two of the biggest issues for smartphone users today. Otterbox addresses both with the new Resurgence Power Case for Apple iPhone 6, promising to make those panic... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1199.99 save $100 - 13″ 2.6GHz/... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
 B&H Photo has the 15″ 2.5GHz Retina MacBook Pro on sale for $2319.99 including free shipping plus NY sales tax only. Their price is $180 off MSRP, and it’s the lowest price available for this... Read more
Back in stock: Refurbished iPod nanos for $99...
The Apple Store has Apple Certified Refurbished 16GB iPod nanos available for $99 including free shipping and Apple’s standard one-year warranty. That’s $50 off the cost of new nanos. Most colors are... Read more
Apple lowers price on refurbished 256GB MacBo...
The Apple Store has lowered prices on Apple Certified Refurbished 2014 MacBook Airs with 256GB SSDs, now available for up to $200 off the cost of new models. An Apple one-year warranty is included... Read more
New Good Management Suite Simplifies Enterpri...
Good Technology has announced the availability of the Good Management Suite, a comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Built on the... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more

Jobs Board

*Apple* Solutions Consultant- Retail Sales (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
At-Home Chat Specialist- *Apple* Online Stor...
**Job Summary** At Apple , we believe in hard work, a fun environment, and the kind of creativity and innovation that only comes about when talented people from diverse Read more
SW QA Engineer - *Apple* TV - Apple (United...
**Job Summary** The Apple TV team is looking for experienced Quality Assurance Engineers with a passion for delivering first in class home entertainment solutions. **Key Read more
*Apple* Retail - Multiple Positions(US) - Ap...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you re also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.