Gartner: smart watches won't dominate consumer spending during the holidays
TweetFollow Us on Twitter

Gartner: smart watches won't dominate consumer spending during the holidays

Despite the hype surrounding smart watches, they are unlikely to be featured on many consumers' holiday wish lists this year, according to Gartner, Inc. (www.gartner.com). The research group says that premium pricing paired with an unclear value proposition will steer consumers' spending toward tablets and fitness bands, leading to lackluster sales of smart watches this holiday season.

Smart watches are a product subset of the wearable electronics market that caters to different industry verticals and consumer groups that include fitness, health-monitoring, monitoring the elderly and law enforcement (tracking). Smart watches themselves are not a new device but they have recently evolved from the health and fitness field with an attempt to enter the mainstream consumer market by adding communication and more smart features.

"Samsung and other well-known vendors have recently entered the smart watch space, yet the products we have seen so far have been rather uninspiring in terms of design, available apps and features," says Annette Zimmermann, principal research analyst at Gartner. "As a result, Gartner predicts that wearable devices will remain a companion to mobile phones at least through 2017, with less than one percent of premium phone users opting to replace their phone with a combination of a wearable device and a tablet."

There is currently a wide spectrum of technical specifications and capabilities in current smart watch products, such as the availability and speed of processors, display technology, type of sensors, connectivity and operating systems. There are models that could potentially replace a smartphone entirely — as they include all technologies down to cellular connectivity, while others can perform message display, initiate voice calls and music streaming.

"The convenience aspect of using a watch for interaction while leaving the larger-screen phone or tablet in the bag or pocket is something that users can relate to and probably recognize its value," says Zimmermann. "However, there are still several significant barriers to mainstream adoption, including low interest and awareness among consumers, poor design and price."

Currently, due to lack of innovative design, most smart watches have not achieved mass-market appeal. The majority of products that have been designed or launched so far have displays that many consumers will find "unstylish" due to their bulkiness. Gartner said that vendors should try to find a balance between an appealing (slim) design and long battery life, as both aspects will play a significant role in consumers' purchasing decisions. Early technology adopters may not place their main emphasis on design but mainstream consumers tend to make purchase decisions based on overall appearance, material and color.

"Users expect more than just more convenience from a new product category that claims to be innovative and priced at $200 to $300," says. Zimmermann. "The same price will fund basic tablets with a good feature set. For the coming holiday season users are more likely to pick the basic tablet option rather than a smart watch as the value proposition is clearer."

What's more, providers must realize that the success of smart watches will not be decided by hardware alone; apps and interoperability across devices will be a key differentiator that will bring brand loyalty and customer engagement to those vendors investing resources in fostering the developer community.

"Interoperability and stand-alone apps give the smart watch more value on its own — that is when it is not connected to a smartphone," adds Angela McIntyre, research director at Gartner. "Even though smart watches play a 'supporting role' to smartphones, designing the smart watch only to act as a secondary device will consign it to failure. Sensors, such as accelerometers, gyroscope, infrared, microphones and cameras, will give software developers greater flexibility to create apps for a broad range of usages."

McIntyre says that interoperability between the smart watch and devices other than the smartphone or tablet would enhance their usefulness and bring new capabilities to wearers. Some smart watches include the ability to pair directly with a Bluetooth headset to keep calls private and prevent music from being overheard by those nearby. Smart watches may connect directly with Wi-Fi access points, which would enable wearers to access the Internet, send messages and make calls via voice over Internet Protocol (VoIP), independent of the smartphone.

"Bringing smart watches to life will mean vendors must be involved in fostering the developer community. Just as for smartphones and tablets, wearers will naturally expect numerous apps and services," says McIntyre. "In these nascent days of the smart watch and wearable devices market, there is very low availability of apps. Once smart watches become more mainstream, vendors will face new challenges related to use in the work environment and the 'bring your own device' scenario. Enterprises have to protect their intellectual property and are starting to ask similar questions as back when the first camera-enabled phones came to market. Smart watch vendors need to engage mobile device management solution providers to increase acceptance by enterprise."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhiteCap 6.6 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
VOX 2.8.14 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Paparazzi! 1.0b2 - Make user-defined siz...
Paparazzi! is a small utility for OS X that makes screenshots of webpages. This very simple tool takes screenshots of websites which do not fit on one screen. You specify the desired width, minimal... Read more
Carbon Copy Cloner 4.1.13 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
TrailRunner 3.8.832 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
VueScan 9.5.65 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Adobe Illustrator CC 2017 21.0.2 - Profe...
Illustrator CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Adobe Illustrator CC 2017 is the industry... Read more
iDefrag 5.1.7 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more
Quicken 4.4.2 - Complete personal financ...
Quicken makes managing your money easier than ever. Whether paying bills, upgrading from Windows, enjoying more reliable downloads, or getting expert product help, Quicken's new and improved features... Read more
iDefrag 5.1.7 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more

5 dastardly difficult roguelikes like th...
Edmund McMillen's popular roguelike creation The Binding of Isaac: Rebirth has finally crawled onto mobile devices. It's a grotesque dual-stick shooter that tosses you into an endless, procedurally generated basement as you, the pitiable Isaac,... | Read more »
Last week on PocketGamer
Welcome to a weekly feature looking back on the past seven days of coverage on our sister website, PocketGamer. It’s taken a while for 2017 to really get going, at least when it comes to the world of portable gaming. Thank goodness, then, for... | Read more »
ROME: Total War - Barbarian Invasion set...
To the delight of mobile strategy fans, Feral Interactive released ROME: Total War just a few months ago. Now the game's expansion, Barbarian Invasion is marching onto iPads as a standalone release. [Read more] | Read more »
Yuri (Games)
Yuri 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: It's night. Yuri opens his eyes. He wakes up in a strange forest.The small, courageous explorer rides on his bed on casters in this... | Read more »
Space schmup Xenoraid launches on the Ap...
10Tons Xenoraid is out today on the App Store, bringing some high-speed space action to your mobile gadgets just in time for the weekend. The company's last premium title, another sci-fi game titled Neon Chrome, did quite well for itself, so... | Read more »
Star Wars: Force Arena Beginner's G...
Star Wars: Force Arena joined the populous ranks of Star Wars games on mobile today. It's a two-lane MOBA starring many familiar faces from George Lucas's famed sci-fi franchise. As with most games of this nature, Force Arena can be a little obtuse... | Read more »
Mysterium: The Board Game (Games)
Mysterium: The Board Game 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: The official adaptation of the famous board game Mysterium! | Read more »
Sonny (Games)
Sonny 1.0.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.4 (iTunes) Description: Reimagined for iOS, cult-hit RPG Sonny brings challenging turn-based combat that requires strategy and mastery of each new skill to... | Read more »
Towaga (Games)
Towaga 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "It has been foretold that a masked being would stand atop the legendary Towaga Temple, dwelling among shadows to fulfil The Black Moon... | Read more »
Bubble Witch 3 Saga Guide: How to get th...
King's bringing its fairytale bubble-popping puzzler back for its 3rd outing in Bubble Witch 3 Saga. If you're familiar with the series, not much has changed here on the surface level, though you'll likely be pleased with the improvements. If you'... | Read more »

Price Scanner via MacPrices.net

New 2016 13-inch MacBook Pros on sale for up...
B&H Photo has the new 2016 13″ MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro... Read more
New 15-inch Touch Bar MacBook Pros in stock a...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Opera Announces Neon Concept Browser For Mac
Opera is inviting users to get a glimpse of what Opera for computers could become with its Opera Neon browser concept. Each Opera Neon feature is described as “an alternate reality” for the Opera... Read more
Tellini Releases TabView 3.0 Missing Tool fo...
Tellini has announced the release of TabView 3.0. TabView has been the first macOS viewer for PowerTab tablatures. PowerTab is a well-known and widely adopted tablature editor for Windows systems and... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Overstock.com has the 1.6GHz/128GB 13″ MacBook Air on sale for $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $869.99 $130 off MSRP Their price is the lowest... Read more
12-inch 32GB Space Gray iPad Pro on sale for...
B&H Photo has 12″ Space Gray 32GB WiFi Apple iPad Pros on sale for $55 off MSRP including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $744.44 $55 off... Read more
9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9.7″ 32GB Space Gray Apple iPad Pro on sale for $549 for a limited time. Shipping is free, and B&H charges NY sales tax only. Read more
Apple iMacs on sale for up to $120 off MSRP,...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $120 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
1.4GHz Mac mini, refurbished, available for $...
The Apple Store has Apple Certified Refurbished 1.4GHz Mac minis available for $419. Apple’s one-year warranty is included, and shipping is free. Their price is $80 off MSRP, and it’s the lowest... Read more

Jobs Board

*Apple* Premier Retailer - Service Technicia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Premier Retailer - Service Technicia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Premier Retailer - Service Manager -...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Retail - Multiple Positions- Crows N...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Los Angeles, CA Introduction: We have immediate job openings for several Desktop Support Technicians with one of our Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.