Gartner: smart watches won't dominate consumer spending during the holidays
TweetFollow Us on Twitter

Gartner: smart watches won't dominate consumer spending during the holidays

Despite the hype surrounding smart watches, they are unlikely to be featured on many consumers' holiday wish lists this year, according to Gartner, Inc. (www.gartner.com). The research group says that premium pricing paired with an unclear value proposition will steer consumers' spending toward tablets and fitness bands, leading to lackluster sales of smart watches this holiday season.

Smart watches are a product subset of the wearable electronics market that caters to different industry verticals and consumer groups that include fitness, health-monitoring, monitoring the elderly and law enforcement (tracking). Smart watches themselves are not a new device but they have recently evolved from the health and fitness field with an attempt to enter the mainstream consumer market by adding communication and more smart features.

"Samsung and other well-known vendors have recently entered the smart watch space, yet the products we have seen so far have been rather uninspiring in terms of design, available apps and features," says Annette Zimmermann, principal research analyst at Gartner. "As a result, Gartner predicts that wearable devices will remain a companion to mobile phones at least through 2017, with less than one percent of premium phone users opting to replace their phone with a combination of a wearable device and a tablet."

There is currently a wide spectrum of technical specifications and capabilities in current smart watch products, such as the availability and speed of processors, display technology, type of sensors, connectivity and operating systems. There are models that could potentially replace a smartphone entirely — as they include all technologies down to cellular connectivity, while others can perform message display, initiate voice calls and music streaming.

"The convenience aspect of using a watch for interaction while leaving the larger-screen phone or tablet in the bag or pocket is something that users can relate to and probably recognize its value," says Zimmermann. "However, there are still several significant barriers to mainstream adoption, including low interest and awareness among consumers, poor design and price."

Currently, due to lack of innovative design, most smart watches have not achieved mass-market appeal. The majority of products that have been designed or launched so far have displays that many consumers will find "unstylish" due to their bulkiness. Gartner said that vendors should try to find a balance between an appealing (slim) design and long battery life, as both aspects will play a significant role in consumers' purchasing decisions. Early technology adopters may not place their main emphasis on design but mainstream consumers tend to make purchase decisions based on overall appearance, material and color.

"Users expect more than just more convenience from a new product category that claims to be innovative and priced at $200 to $300," says. Zimmermann. "The same price will fund basic tablets with a good feature set. For the coming holiday season users are more likely to pick the basic tablet option rather than a smart watch as the value proposition is clearer."

What's more, providers must realize that the success of smart watches will not be decided by hardware alone; apps and interoperability across devices will be a key differentiator that will bring brand loyalty and customer engagement to those vendors investing resources in fostering the developer community.

"Interoperability and stand-alone apps give the smart watch more value on its own — that is when it is not connected to a smartphone," adds Angela McIntyre, research director at Gartner. "Even though smart watches play a 'supporting role' to smartphones, designing the smart watch only to act as a secondary device will consign it to failure. Sensors, such as accelerometers, gyroscope, infrared, microphones and cameras, will give software developers greater flexibility to create apps for a broad range of usages."

McIntyre says that interoperability between the smart watch and devices other than the smartphone or tablet would enhance their usefulness and bring new capabilities to wearers. Some smart watches include the ability to pair directly with a Bluetooth headset to keep calls private and prevent music from being overheard by those nearby. Smart watches may connect directly with Wi-Fi access points, which would enable wearers to access the Internet, send messages and make calls via voice over Internet Protocol (VoIP), independent of the smartphone.

"Bringing smart watches to life will mean vendors must be involved in fostering the developer community. Just as for smartphones and tablets, wearers will naturally expect numerous apps and services," says McIntyre. "In these nascent days of the smart watch and wearable devices market, there is very low availability of apps. Once smart watches become more mainstream, vendors will face new challenges related to use in the work environment and the 'bring your own device' scenario. Enterprises have to protect their intellectual property and are starting to ask similar questions as back when the first camera-enabled phones came to market. Smart watch vendors need to engage mobile device management solution providers to increase acceptance by enterprise."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Yasu 3.0.3 - System maintenance app; per...
Yasu was created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks quickly within a... Read more
MYStuff Pro 2.0.26 - $39.99
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
MarsEdit 3.7.8 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
Apple iBooks Author 2.5 - Create and pub...
Apple iBooks Author helps you create and publish amazing Multi-Touch books for iPad. Now anyone can create stunning iBooks textbooks, cookbooks, history books, picture books, and more for iPad. All... Read more
TunnelBear 3.0.1 - Subscription-based pr...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
ExpanDrive 5.4.0 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Opera 40.0.2308.62 - High-performance We...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Apple iOS 10.0.2 - The latest version of...
iOS 10 is the biggest release of iOS ever. A massive update to Messages brings the power of the App Store to your conversations and makes messaging more personal than ever. Find your route with... Read more
Herald 7.0 - Notification plugin for Mai...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), 4.0.8 (for OS X 10.9), 5.0.2 (for OS X 10.10), and 6.0.3 (for OS X 10.11) are no longer supported by the developer. Herald is a... Read more
Postbox 5.0.2 - Powerful and flexible em...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more

How to build and care for your team in D...
Before you hit the trail and become a dog sledding legend, there’s actually a fair bit of prep work to be done. In Dog Sled Saga, you’re not only racing, you’re also building and caring for a team of furry friends. There’s a lot to consider—... | Read more »
How to win every race in Dog Sled Saga
If I had to guess, I’d say Dog Sled Saga is the most adorable racing game on the App Store right now. It’s a dog sled racing sim full of adorable, loyal puppies. Just look at those fluffy little tails wagging. Behind that cute, pixelated facade is... | Read more »
Let the war games commence in Gunship Ba...
Buzz Lightyear famously said, “This isn’t flying, this is falling – with style!” In the case of Gunship Battle: Second War, though, this really is flying - with style! The flight simulator app from Joycity puts you in control of 20 faithfully... | Read more »
How to get a high score in Fired Up
Fired Up is Noodlecake Games’ high score chasing, firefighting adventure. You take control of a wayward firefighter who propels himself up the side of a highrise with blasts of water. Sound silly? It is. It’s also pretty difficult. You can’t... | Read more »
NBA 2K17 (Games)
NBA 2K17 1.0 Device: iOS iPhone Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Following the record-breaking launch of NBA 2K16, the NBA 2K franchise continues to stake its claim as the most authentic sports video... | Read more »
Dog Sled Saga (Games)
Dog Sled Saga 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: A game by Dan + Lisa As a rookie musher, foster a dogsledding team whose skills will grow if they're treated right. Week by... | Read more »
60 Seconds! Atomic Adventure (Games)
60 Seconds! Atomic Adventure 1.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2 (iTunes) Description: 60 Seconds! is a dark comedy atomic adventure of scavenge and survival. Collect supplies and rescue your family... | Read more »
Tons of Bullets! (Games)
Tons of Bullets! 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Tons of BulletsA retro 2D pixel platformer infused with tons of bullets and tons of features!Fight as Kenji the Ninja and... | Read more »
Sorcery! 4 (Games)
Sorcery! 4 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: *** PLEASE NOTE: Sorcery! 4 requires a minimum of iPad 3 or iPhone 4 *** An epic adventure through a cursed citadel of monsters,... | Read more »
Building the perfect Animation Throwdown...
Animation Throwdown is a casual card game full of plenty of inside jokes from some of your favorite cartoons. It’s accessible as far as card games go, but that’s not to say that it hands your victories to you easily. There’s quite a bit that goes... | Read more »

Price Scanner via MacPrices.net

Duplicate Sweeper Free On Mac App Store For O...
To celebrate the launch of Apple’s latest macOS Sierra, Stafford, United Kingdom based Wide Angle Software has announced that its duplicate file finder software, Duplicate Sweeper, is now available... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina Apple MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1174.99 $125 off MSRP - 13... Read more
Evidence Surfaces Pointing To New A10X Chip F...
Citing a job description for a Project Lead position at Apple’s Austin, Texas engineering labs, Motley Fool’s Ashraf Eassa deduces that development is progressing well on Apple’s next-generation in-... Read more
Check Print’R for macOS Allows Anyone to Easi...
Delaware-based Match Software has announced the release and immediate availability of Check Print’R 3.21, an important update to their easy-to-use check printing application for macOS. Check Print’R... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more
Major Version 5 Release Of Free myTuner Radio...
AppGeneration Software has announced the release of myTuner Radio 5.0.1, an important update to their live radio app for iOS and Android platforms. With myTuner Radio, you can listen to more than 30,... Read more
TheAppStore Searches And Filters iOS And macO...
Boston based InchWest has announced the official launch of TheAppStore, a free web based service that lets users search iOS and Mac apps on the web without iTunes or the App store. TheAppStore... Read more
2TB Time Capsule on sale for $199, save $100
Amazon has 2TB Apple Time Capsules on sale for $199 including free shipping. Their price is $100 off MSRP. Choose Amazon as the seller when making your purchase, rather than a third party seller. Read more
12-inch 1.2GHz Rose Gold Retina MacBook on sa...
Amazon.com has the 2016 12″ 1.2GHz Rose Gold Retina MacBook on sale for $1254.02 including free shipping. Their price is $345 off MSRP, and it’s the lowest price available for this model from any... Read more

Jobs Board

*Apple* Retail - Multiple Positions- Manhatt...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. *Apple* Mac Engineer - Net2Source Inc....
…staffing, training and technology. We have following position open with our client. Sr. Apple Mac Engineer6+ Months CTH Start date : 19th Sept Travelling Job If Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.