Mobile devices invade the workplace of the tech savvy
TweetFollow Us on Twitter

Mobile devices invade the workplace of the tech savvy

The adoption of mobile devices for personal use is well documented but less is known about their use at work. An "IDG Global Solutions" (IGS) survey found a growing overlap between home and work use among participants in 43 countries.

Forty-one percent use their private smartphone for business while almost as many use a tablet (37%). Private/business tablet use ran as high as 59% in Asia Pacific and Latin America to 36% in North America and 29% in Western Europe. As for smartphones supported by an organization’s IT department, Asia Pacific and Latin America led the way followed by Eastern Europe and North America.
The 25,601 respondents to an online survey fielded from March to May 2013 said they rely heavily on both devices to read email (93%-94%) and download or use mobile apps (67%-71%). They are also actively seeking industry news and conducting research about technology issues and products. The questionnaire was posted to 120 IDG tech media sites worldwide that attract both consumers and IT professionals.

When asked if a tablet is their primary computer, respondents in Middle East/Africa led the way at 43% followed by respondents in Latin America and Asia Pacific at around 30% each. Users in North America and Western Europe came in at 19% and 18%, respectively.

On average, 56% of smartphone users use their devices to make purchases and 73% of tablet users make purchases with their devices, but in each case the vast majority buy personal products or services rather than those intended for work purposes.

A few regional figures stand out: 75% buy with a smartphone in North America and 84% purchase with a tablet. In every region, a majority of tablet users said they have made a purchase with their device. At the information gathering stage, 33% of smartphone users click or interact with an advertisement and almost 21% do so on a tablet.

"Mobile and tablet are becoming the preferred media consumption devices and are relied upon as users move from research to purchase," says Christina Carstensen, director, Mobile Strategy at IDG Global Solutions, based in the UK. "Users expect an experience tailored for a mobile screen when they access content on the go, so mobile optimization will be important for both marketers and media companies."

Many respondents currently without a tablet will not be so for much longer as 47% said they plan to buy one within the year.

"These findings should remove some of the doubt over the impact of mobile ads and the hesitancy to spend more on mobile marketing," says Matthew Yorke, CEO, IDG Global Solutions. "Markets outside the United States should not be ignored for both the fast adoption of mobile and as trendsetters for other countries."

Video viewing on tablets soared compared to that reported in last year’s IGS research. A full 90% of respondents report watching videos on their tablets, up 24% over 2012. Ninety-one percent watch YouTube videos, 75% movies/TV shows, 47% how-to/training, and 40% videos/webcasts related to their jobs.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Arq 5.8.4 - Online backup to Google Driv...
Arq is super-easy online backup for Mac and Windows computers. Back up to your own cloud account (Amazon Cloud Drive, Google Drive, Dropbox, OneDrive, Google Cloud Storage, any S3-compatible server... Read more
Airmail 3.2.9 - Powerful, minimal email...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
Microsoft Remote Desktop 8.0.39 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
Posterino 3.3.7 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
Airmail 3.2.8 - Powerful, minimal email...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
WhatRoute 2.0.21 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Airmail 3.2.8 - Powerful, minimal email...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
WhatRoute 2.0.21 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
iFFmpeg 6.3.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
Opera 45.0.2552.812 - High-performance W...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more

Latest Forum Discussions

See All

Honor 8 Pro, a great choice for gamers
Honor is making strides to bring its brand to the forefront of mobile gaming with its latest phone, the Honor 8 Pro. The Pro sets itself apart from its predecessor, the Honor 8, with a host of premium updates that boost the device’s graphical and... | Read more »
The 4 best outdoor adventure apps
Now that we're well into the pleasant, warmer months, it's time to start making the most of the great outdoors. Spring and summer are ideal times for a bit of trekking or exploration. You don't have to go it alone, though. There are plenty of... | Read more »
Things 3 (Productivity)
Things 3 3.0.1 Device: iOS iPhone Category: Productivity Price: $7.99, Version: 3.0.1 (iTunes) Description: Meet the all-new Things! A complete rethinking of the original, award-winning task manager – with a perfect balance between... | Read more »
Oddball mash-up Arkanoid vs Space Invade...
In a move no one was really expecting, Square Enix has put forth an Arkanoid/Space Invaders mash-up aptly titled Arkanoid vs Space Invaders. The game launched today on both iOS and Android and the reviews are actually quite good. [Read more] | Read more »
Arkanoid vs Space Invaders (Games)
Arkanoid vs Space Invaders 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: LAUNCH SALE: GET THE GAME AT 20% OFF! Two of the most iconic classic games ever made meet in Arkanoid vs Space... | Read more »
The best new games we played this week
Things got off to a bit of a slow start this week, but as we steadily creep towards Friday a bunch of great games have started cropping up. If you're looking for a quality new release to play this weekend, we've got you covered. Here's a handy... | Read more »
No Stick Shooter (Games)
No Stick Shooter 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Happy Robot presents a fresh take on the classic retro-arcade shooters we all know and love. Featuring 30 levels of non-stop... | Read more »
Chroma Squad (Games)
Chroma Squad 1.0.85 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.85 (iTunes) Description: | Read more »
Old Man's Journey (Games)
Old Man's Journey 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: A heartfelt game about life, loss and hope. Old Man’s Journey is a soul-searching puzzle adventure game about life’s... | Read more »
Beholder (Games)
Beholder 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Welcome to a grim dystopian future. "Beholder is stressful on a moral level, but as a game, it’s simple and entertaining" - Game... | Read more »

Price Scanner via MacPrices.net

Five To Six Million 10.5-inch iPad Pro Tablet...
Digitimes’ Siu Han and Joseph Tsai report that upstream supply chain shipments for Apple’s new 10.5-inch iPad Pro have been increasing, with monthly shipment volume expected to hit 600,000 units by... Read more
Georgia Tech Students Win Toyota and Net Impa...
Earlier this year, a team of students at Georgia Tech realized that there was a critical gap in transportation services for people who use wheelchairs, and wondered if the solution could be in the... Read more
13-inch 2.0GHz Space Gray MacBook Pro on sale...
Amazon has the 13″ 2.0GHz Space Gray non-Touch Bar MacBook Pro (MLL42LL/A) on sale for $1299.99 including free shipping. Their price is $200 off MSRP, and it’s currently the lowest price available... Read more
Roundup of 15-inch MacBook Pro sale prices, m...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 15″ 2.2GHz Retina MacBook Pro (MJLQ2LL/A) on sale for $1849 including free shipping plus NY & NJ sales tax only. Their price is $150 off MSRP. Read more
21-inch iMacs on sale for $100 off MSRP, save...
B&H Photo has 21″ iMacs on sale for $100 off MSRP, each including free shipping plus NY & NJ sales tax only: - 21″ 3.1GHz iMac 4K: $1399.99 $100 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off... Read more
Groupon Survey Finds Families Will Spend One-...
With warmer weather finally arriving in most parts of the country and the school year winding down to a close, Groupon (http://www.groupon.com) asked 1,000 U.S. parents how much time their families... Read more
Panasonic Anounces Toughbook 33 2-in-1 Rugged...
Panasonic has announced the U.S. availability of the Panasonic Toughbook 33, claimed to be the first fully-rugged 2-in-1 detachable laptop that features a 3:2 display. Inspired by the hard-working... Read more
9-inch 32GB iPad Pros available for up to $10...
Amazon resellers are offering new 9″ 32GB iPad Pros for up to $101 off MSRP, starting at $498, including free shipping. Colors may be Space Gray, Silver, Gold, or Rose Gold, depending on the reseller... Read more
Back in stock: Apple refurbished Mac minis st...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more

Jobs Board

Director, *Apple* Program - ERP & Cloud...
…make a real difference. Come, shine with us! Astellas is announcing a Director, Apple Program - ERP & Cloud Platform Architecture Lead opportunity in Northbrook, IL. Read more
*Apple* Mobile Master - Best Buy (United Sta...
**508102BR** **Job Title:** Apple Mobile Master **Location Number:** 000511-Athens-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
Geek Squad *Apple* Master Consultation Agen...
**500444BR** **Job Title:** Geek Squad Apple Master Consultation Agent **Location Number:** 000103-City Of Industry-Store **Job Description:** **What does a Geek Read more
Security Engineer, *Apple* Retail - Apple I...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.