Tablet gamers to spend over $3 billion on on in-app purchases in 2016
TweetFollow Us on Twitter

Tablet gamers to spend over $3 billion on on in-app purchases in 2016

A new study by Juniper Research (www.juniperresearch.com) into the fast moving mobile and tablet games market has highlighted the pivotal role of tablet devices in the future growth of the sector.

The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated US$3.03 billion of sales in 2016, reaching over 10 times the $301 million figure calculated for 2012, according to the research group.

The report, which investigates the impact of mobile games on the wider video games industry, found that there had been a clear migration of users from dedicated portable gaming devices across to tablets, and to some extent, smartphones. The freemium model, which is being embraced by tablet users, cannot be implemented as easily on portable gaming devices, as games have to be purchased upfront and the devices themselves often do not allow for a 3G or 4G connection.

Increasingly, developers are using virtual currencies to monetize their handset or tablet games, rather than offering in-game items or pay-per-download titles. This can increase users’ engagement with the game, as once the virtual currency is purchased, it can only be spent within that game. Developers are now beginning to focus more on the stickiness of their game, as they realize that creating a high-quality game is not enough to guarantee a profit, according to Juniper Research.

Report author Siân Rowlands adds: When we consider that only a small amount of gamers actually make in-game purchases, and those that do typically only spend a few dollars, it becomes apparent that there are a small proportion of consumers spending thousands annually on these virtual currencies, who subsidize the game for everyone else."

Furthermore, the report went on to point out how free-to-play casino style games were beginning to see increased profits from in-app purchases, even though users are not playing for real money stakes. Games such as Slotomania, Poker by Zynga and Texas Poker were seeing a sharp increase in the number of users buying chips and other in-game items, in some instances spending as much as $100 in one transaction, to allow for a lengthy, uninterrupted gameplay session.

 
AAPL
$100.89
Apple Inc.
-0.65
MSFT
$45.01
Microsoft Corpora
-0.17
GOOG
$577.86
Google Inc.
-2.34

MacTech Search:
Community Search:

Software Updates via MacUpdate

BBEdit 10.5.12 - Powerful text and HTML...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Microsoft Office 2011 14.4.4 - Popular p...
Microsoft Office 2011 helps you create professional documents and presentations. And since Office for Mac 2011 is compatible with Office for Windows, you can work on documents with virtually anyone... Read more
TextWrangler 4.5.10 - Free general purpo...
TextWrangler is the powerful general purpose text editor, and Unix and server administrator's tool. Oh, and also, like the best things in life, it's free. TextWrangler is the "little brother" to... Read more
BitTorrent Sync 1.4.72 - Sync files secu...
BitTorrent Sync allows you to sync unlimited files between your own devices, or share a folder with friends and family to automatically sync anything. File transfers are encrypted. Your information... Read more
Cyberduck 4.5.2 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Tinderbox 6.0.3 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Adobe Photoshop CC 2014 15.1.0 - Profess...
Photoshop CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Photoshop customer). Photoshop CS6 is still available for purchase (... Read more
Adobe InDesign CC 2014 10.0.0.70 - Profe...
InDesign CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous InDesign customer). InDesign CS6 is still available for purchase (... Read more
Adobe InCopy CC 2014 10.0.0.70 - Create...
InCopy CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous InCopy customer). InCopy CS6 is still available for purchase (without a... Read more
Adobe Illustrator CC 2014 18.0 - Profess...
Illustrator CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Illustrator CS6 is still available for... Read more

Latest Forum Discussions

See All

Appointment With F.E.A.R. (Games)
Appointment With F.E.A.R. 1.02 Device: iOS Universal Category: Games Price: $2.99, Version: 1.02 (iTunes) Description: Travel back to the 1980s as a superpowered defender of justice in this all-new edition of Steve Jackson's... | Read more »
8bit Doves (Games)
8bit Doves 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “I dove it” – Pocket Gamer “They told me I could be whatever I want, so I became a flying hobo” – Cactus Wolf “Let’s you crash into... | Read more »
Madden NFL Mobile Review
Madden NFL Mobile Review By Blake Grundman on August 26th, 2014 Our Rating: :: FINALLY GETS IT RIGHTUniversal App - Designed for iPhone and iPad It looks like EA Sports has finally discovered how to tread the line between free-to-... | Read more »
Superhero Workout Review
Superhero Workout Review By Jennifer Allen on August 26th, 2014 Our Rating: :: SUPERCHARGEDUniversal App - Designed for iPhone and iPad Want a workout with a kind of story tied into it? Superhero Workout is what you’re after.   | Read more »
Star Wars: Commander Review
Star Wars: Commander Review By Jennifer Allen on August 26th, 2014 Our Rating: :: CLASH OF THE FORCEUniversal App - Designed for iPhone and iPad It’s a lot like Clash of Clans, but the use of the Star Wars license means you don’t... | Read more »
Ridge Racer Slipstream Update Adds New C...
Ridge Racer Slipstream Update Adds New Cars, Challenges, and Tracks Posted by Ellis Spice on August 26th, 2014 [ permalink ] | Read more »
Infinity Blade III: Kingdom Come, the Fi...
Infinity Blade III: Kingdom Come, the Final Update, Set to Arrive September Posted by Ellis Spice on August 26th, 2014 [ permalink ] | Read more »
Furious Climber Review
Furious Climber Review By Jordan Minor on August 26th, 2014 Our Rating: :: REACH FOR THE STARSUniversal App - Designed for iPhone and iPad Furious Climber’s rough packaging can’t ruin its awesomely awkward gameplay   | Read more »
Don’t Forget the Milk – Let Heap, the Gr...
Don’t Forget the Milk – Let Heap, the Grocery List App, Help You Stay Organized While Shopping Posted by Jessica Fisher on August 26th, 2014 [ permalink ] | Read more »
MZR Review
MZR Review By Rob Thomas on August 26th, 2014 Our Rating: :: MAZED AND CONFUSEDUniversal App - Designed for iPhone and iPad How quickly can you escape from MZR’s neon mazes of doom? Why not find out for yourself?   | Read more »

Price Scanner via MacPrices.net

Life Inventory iOS Apps – Learn to Know Thyse...
James Hollender’s Life Inventory apps s are now on sale with 20% off thru Labor Day, 09/01/2014. This is a great opportunity to get started on that Moral Inventory you’ve been putting off doing for... Read more
Pocket Watch, LLC. Reveals Cloud Server For P...
Beaumont, Texas based Pocket Watch, LLC. has announced the availability of its new ActivePrint Cloud Server Powered by Raspberry Pi. With this small standalone box almost any USB printer or available... Read more
902it Simplifies Area Code Changes For Nova S...
The east coast Canadian provinces of Nova Scotia and Prince Edward Island are phasing in 10 digit telephone dialing, to be fully in place by November, in order to accommodate a second area code to... Read more
Boomerang iPad Stand Mounts Your iPad Anywher...
Boomerang, a Mountable Stand with Multiple Viewing Angles, is now available for iPad Air. Boomerang combines several functions that aim to expand your iPad’s potential in one, elegant product. The... Read more
Retina MacBook Pros available starting at $10...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more
Apple 27-inch Thunderbolt Display (refurbishe...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
Apple offers free $25 iTunes gift card with p...
The Apple Store is offering a free $25 iTunes Gift Card with the purchase of a $99 Apple TV for a limited time. Shipping is free. Read more
Apple’s 2014 Back to School promotion: $100 g...
 Apple’s 2014 Back to School promotion includes a free $100 App Store Gift Card with the purchase of any new Mac (Mac mini excluded), or a $50 Gift Card with the purchase of an iPad or iPhone,... Read more
iPhone Camera vs. Top Tier DSLR In Picture Qu...
If you’ve wondered just how good the iPhone 5s’s 8 megapixel rear-facing camera is in terms of image quality, The Verge has posted an excellent feature that should remove any ambiguity on the matter... Read more
Apple Announces Limited iPhone 5 Defective Ba...
Apple says it has determined that a very small percentage of iPhone 5 devices may suddenly experience shorter battery life or need to be charged more frequently. The affected iPhone 5 units were sold... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** Being a Business Manager at an Apple Store means you're the catalyst for businesses to discover and leverage the power, ease, and flexibility of Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.