Freemium is new trend for smartphone apps
TweetFollow Us on Twitter

Freemium is new trend for smartphone apps

Nothing is impossible when it comes to setting app prices. Freemium models are on the rise in the US, UK and Germany. Staggered prices combined with cleverly communicated value boost customer loyalty.

The international App Store Study 2012 conducted by the global strategy and marketing consultancy Simon-Kucher & Partners in the US, UK and Germany analyzed the prices of 2,400 apps by price and category. Looking at the top 100 downloads and top 100 purchases in the Apple AppStore, the study shows consensus concerning price models and ranges across the countries.

Although upfront payment is the most common price model for apps (40%), freemium models are on the rise. Almost one-third of all apps use a freemium model already: a new trend in the industry. Looking at the price levels and the differences between upfront and in-app prices, prices strongly vary.

App developers have created two different freemium price models. They offer apps for an upfront payment and then offer in-app purchases ("freemium I"), or they offer free-to-download apps with the option of in-app purchases later on ("freemium II"). The freemium approach is becoming an increasingly popular monetization strategy for app providers. What's more, there are almost twice as many apps without upfront payment than apps with upfront payment in the whole freemium market.

"'Download first, pay later’ is the name of the game here," says Annette Ehrhardt, senior director at Simon-Kucher.

The majority of app prices for upfront and in-app offers range from US$1 to $5. Yet app prices vary strongly.

"Uniform pricing for products of varying value is never the best approach," says Ehrhardt. "The cost for an in-app purchase can be up to ten times higher than for an upfront app."

For more info go to https://www.simon-kucher.com/en/node/4122 .

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
Wildfulness - Unwind in nature and calm...
Wildfulness - Unwind in nature and calm your mind with nature sounds and illustrations 1.0 Device: iOS Universal Category: Healthcare & Fitness Price: $1.99, Version: 1.0 (iTunes) Description: Spending time in nature helps you to... | Read more »
Dr. Panda Racers (Education)
Dr. Panda Racers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: STEP ON THE GAS, RACE AND WIN!Fasten your seat belts and get ready to race! Speed your way to the finish line while doing... | Read more »
ROMANCING SAGA 2 (Games)
ROMANCING SAGA 2 1.0.0 Device: iOS Universal Category: Games Price: $17.99, Version: 1.0.0 (iTunes) Description: Romancing SaGa 2, originally released only in Japan in 1993, has been completely remastered and now receives its first... | Read more »
WRIO Keyboard (Utilities)
WRIO Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: 40% OFF DURING LIMITED INTRODUCTORY OFFER | Read more »
Hatoful Boyfriend (Games)
Hatoful Boyfriend 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The hit PC game that everybirdie loves has now migrated to your mobile device! Now you are free to explore the wonders of St... | Read more »
Warp Shift (Games)
Warp Shift 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: [ CHECK YOUR HARDWARE: Warp Shift does NOT run on iPhone 4, iPad 1 and iPod touch 4G or older devices! It requires at least iOS8... | Read more »
Lifeline: Whiteout (Games)
Lifeline: Whiteout 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: Alone in a frozen wasteland with no memory of how he got there, a lost adventurer’s only hope is his last line of... | Read more »
Castles of Mad King Ludwig (Games)
Castles of Mad King Ludwig 1.0.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0.1 (iTunes) Description: | Read more »
How to command and conquer in Raid HQ
Raid HQ is a satisfyingly deep base building game with over-the-top macho action and explosions. This little free to play bundle gives you a lot to do from managing a squad to building the most powerful base you possibly can. [Read more] | Read more »

Price Scanner via MacPrices.net

15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Clearance 2015 13-inch MacBook Airs available...
B&H Photo has clearance 2015 13″ MacBook Airs available for $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379.99 $120 off MSRP - 21″ 2.8GHz iMac: $1189 $110 off MSRP - 21″ 1... Read more
Kanex Introduces GoPower USB-C Rechargeable B...
Kanex has announced its GoPower USB-C portable battery for the USB-C MacBook, featuring the new industry standard connector and cable used for connectivity and power. Providing users with a new... Read more
Convertible and Detachable Devices Winning Ov...
According to the latest figures published by International Data Corporation (IDC), Western European shipments of ultraslim convertibles and detachables posted positive growth (44.7%) to account for... Read more
New MacBook Pros And Will MacBook Air Be Upgr...
With my mid-2013 13-inch MacBook Air closing on its third anniversary come November, I’m in system upgrade mode. Actually the Haswell CPU equipped Air is still doing a fine job, but my good wife is... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more

Jobs Board

Editor, *Apple* News - APPLE (United States...
Job Summary The Apple News team is looking for a passionate and knowledgeable editor with experience covering entertainment/pop culture and experience running social Read more
*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.