Tablets overtaking laptops as must-have holiday item
TweetFollow Us on Twitter

Tablets overtaking laptops as must-have holiday item

New research from Parks Associates (www.parksassociates.com) indicates U.S. consumers plan to spend over 33% more on CE [consumer electronic] devices this holiday season compared to last year, with the total amount increasing from US$793 per household in 2011 to $1,058 in 2012.

The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the greatest preferences for the Apple iPad and iPhone.

"Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008," says John Barrett, director, Consumer Analytics, Parks Associates.  "For the first time, more U.S. households plan to purchase a tablet than a laptop, netbook, or Ultrabook computer."

Parks Associates finds consumers want a device that offers both advanced features and portability but have yet to find the product that perfectly blends the benefits of laptops and tablets. Consumers who are 25-34, earn $75,000-$100,000 annually, or already own a tablet or multiple desktops/laptops are most likely to consider tablets as laptop substitutes.

"The introduction of the Microsoft Surface tablet brought some enthusiasm from consumers, but interest dropped sharply once Microsoft announced pricing and the additional cost of the keyboard attachment," Barrett says. "The iPad mini, conversely, is luring many tablet buyers with its lower price point."

In almost all product categories, intentions to purchase online are also increasing. For example, 47% of tablet shoppers plan to purchase online, versus 32% last year, and 25% of people looking for a flat-panel TV will purchase online, versus 17% in 2011. For almost all CE products, online shoppers show a preference for online storefronts of traditional brick-and-mortar retailers, such as Best Buy. These findings indicate retail chains, despite current short-term challenges, will have a long-term role in selling and serving CE devices.  

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Crusader Kings: Chronicles (Games)
Crusader Kings: Chronicles 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Crusader Kings: Chronicles is an interactive text based game that puts you in the shoes of Guy de Rose as you make... | Read more »
Roads of Rome: New Generation (Games)
Roads of Rome: New Generation 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379 $120 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP - 21″ 1... Read more
Charitybuzz Set to Auction Unique Apple-1 Com...
Offering an opportunity to own the computer that sparked a revolution, on Monday, July 25, leading online charity auction platform Charitybuzz will auction what is claimed to be the world’s most... Read more
MacBook Airs on sale for up to $150 off MSRP
Amazon has 11″ and 13″ MacBook Airs on sale for up to $150 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $899.99 $100 off MSRP - 13″ 1.6GHz/256GB... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple iPad Pro Sales Far Outpacing Microsoft...
A report on Appleinsider notes that despite Microsoft Surface tablet PC sales growing by 9 percent year over year, revenues remained below $1 billion, and are down sequentially from the $1.1 billion... Read more
DEVONthink 2.9 Features Ultra-fast, Robust, A...
DEVONthink 2.9 allows users to keep databases synchronized using many means of transport. It transmits them between Macs on the local network or stores them in a syncable form on removable hard... Read more
12-inch WiFi Apple iPad Pros on sale for up t...
B&H Photo has 12″ WiFi iPad Pros on sale for up to $100 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50 off MSRP - 12″... Read more

Jobs Board

*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.