Tablets overtaking laptops as must-have holiday item
TweetFollow Us on Twitter

Tablets overtaking laptops as must-have holiday item

New research from Parks Associates (www.parksassociates.com) indicates U.S. consumers plan to spend over 33% more on CE [consumer electronic] devices this holiday season compared to last year, with the total amount increasing from US$793 per household in 2011 to $1,058 in 2012.

The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the greatest preferences for the Apple iPad and iPhone.

"Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008," says John Barrett, director, Consumer Analytics, Parks Associates.  "For the first time, more U.S. households plan to purchase a tablet than a laptop, netbook, or Ultrabook computer."

Parks Associates finds consumers want a device that offers both advanced features and portability but have yet to find the product that perfectly blends the benefits of laptops and tablets. Consumers who are 25-34, earn $75,000-$100,000 annually, or already own a tablet or multiple desktops/laptops are most likely to consider tablets as laptop substitutes.

"The introduction of the Microsoft Surface tablet brought some enthusiasm from consumers, but interest dropped sharply once Microsoft announced pricing and the additional cost of the keyboard attachment," Barrett says. "The iPad mini, conversely, is luring many tablet buyers with its lower price point."

In almost all product categories, intentions to purchase online are also increasing. For example, 47% of tablet shoppers plan to purchase online, versus 32% last year, and 25% of people looking for a flat-panel TV will purchase online, versus 17% in 2011. For almost all CE products, online shoppers show a preference for online storefronts of traditional brick-and-mortar retailers, such as Best Buy. These findings indicate retail chains, despite current short-term challenges, will have a long-term role in selling and serving CE devices.  

 
AAPL
$519.01
Apple Inc.
+1.05
MSFT
$40.40
Microsoft Corpora
+0.65
GOOG
$556.54
Google Inc.
+20.10

MacTech Search:
Community Search:

Software Updates via MacUpdate

PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
MYStuff Pro 2.0.16 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
TurboTax 2013.r17.002 - Manage your 2013...
TurboTax guides you through your tax return step by step, does all the calculations, and checks your return for errors and overlooked deductions. It lets you file your return electronically to get... Read more
TrailRunner 3.8.769 - Route planning for...
Note: While the software is classified as freeware, it is actually donationware. Please consider making a donation to help support development. TrailRunner is the perfect companion for runners,... Read more

Latest Forum Discussions

See All

Fourcast Review
Fourcast Review By Jennifer Allen on April 16th, 2014 Our Rating: :: VIDEO POTENTIALiPhone App - Designed for the iPhone, compatible with the iPad Fourcast is a great idea for combining video clips, but it does lack a number of... | Read more »
Hearthstone: Heroes of Warcraft is Avail...
Hearthstone: Heroes of Warcraft is Available on the U.S. App Store Right Now – Gogogogo! Posted by Rob Rich on April 16th, 2014 [ permalink ] | Read more »
Grammar Pop HD Review
Grammar Pop HD Review By Jennifer Allen on April 16th, 2014 Our Rating: :: FUN LEARNINGiPad Only App - Designed for the iPad Learning the different parts of speech isn’t always fun, but Grammar Pop HD makes it much more... | Read more »
Groundskeeper2 Review
Groundskeeper2 Review By Nadia Oxford on April 16th, 2014 Our Rating: :: SLICE THOSE ALIEN SLIMEUniversal App - Designed for iPhone and iPad Putting aside some minor control issues, Groundskeeper2 is a fun and furious action/... | Read more »
Pinnacle Studio for iPhone (Photography...
Pinnacle Studio for iPhone 5.0 Device: iOS iPhone Category: Photography Price: $9.99, Version: 5.0 (iTunes) Description: | Read more »
Season 3 of Zombies, Run! Starts Right N...
Season 3 of Zombies, Run! | Read more »
Snupps Review
Snupps Review By Jennifer Allen on April 16th, 2014 Our Rating: :: USEFUL LISTINGUniversal App - Designed for iPhone and iPad Got a huge collection that you need to organize, or just want to share with others? Snupps has it covered... | Read more »
Toad Rider Goes Free for a Limited Time,...
Toad Rider Goes Free for a Limited Time, Starting This Week Posted by Tre Lawrence on April 16th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Knights of Pen & Paper is Free for a...
Knights of Pen & Paper is Free for a Limited Time – Don’t Wait for a Natural 20, Get it Now! Posted by Rob Rich on April 16th, 2014 [ permalink ] | Read more »
R.B.I. Baseball 14 Review
R.B.I. Baseball 14 Review By Blake Grundman on April 16th, 2014 Our Rating: :: RETRO REVIVEDUniversal App - Designed for iPhone and iPad What was old is new again, as the MLB attempts to taking baseball gaming back to its retro... | Read more »

Price Scanner via MacPrices.net

Microsoft Blinks – Drops Microsoft Office 365...
Microsoft has dropped the annual subscription fee for Microsoft Office 365 Personal – which is needed in order to create and edit documents in Microsoft Office for iPad. However, Apple’s iOS and OS X... Read more
New AVG Vault Apps for iOS and Android Help K...
AVG Technologies N.V. an online security company for 177 million active users, has announced the launch of its latest mobile application, AVG Vault. The free app introduces an innovative user... Read more
Free Local Carrot iPhone App Helps Find Fresh...
I love fresh vegetables. I’m not a vegan, although I was for several years in the 1980s, but fresh vegetables and other whole foods are still my dietary mainstays as a matter of taste rather than... Read more
Apple refurbished iPad Airs available startin...
Apple is now offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. The following Airs are available today: -... Read more
21-inch 2.7GHz iMac on sale for $1179, save $...
B&H Photo has the 21″ 2.7GHz iMac on sale for $1179 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Add an iMac to your shopping cart, and B&H will offer an... Read more
Download our app, iTracx, for iOS and Android
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
Education discounts shave up to $300 off the...
Purchase a new Mac at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and all... Read more
Save $50 on Mac mini Server
B&H Photo has the 2012 Mac mini Server on sale for $949 including free shipping plus NY sales tax only. Their price is $50 off MSRP. Read more
PhatWare’s “Ultimate Writing App For iOS” Ren...
PhatWare Corp. has announced it has renamed its new WritePro word processing app for iPhone and iPad: WritePad Pro. The decision to change the app’s name to leverages the strong brand awareness and... Read more
Full Resolution Photo Editor Tint Mint 1.0 Re...
California based independent developer, Jeffrey Sun, creator of the iOS app Modern Editor, has released Tint Mint, a new photography app for editing enthusiasts. The app costs a dollar, and it packs... Read more

Jobs Board

*Apple* Retail - Manager - Holyoke - Apple I...
Job Summary Keeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you’re a master of them all. In the store’s fast-paced, Read more
*Apple* Retail - Manager - Apple (United Sta...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Market Leader - Cincinnati...
…challenges of developing individuals, building teams, and affecting growth across Apple Stores. You demonstrate successful leadership ability - focusing on excellence Read more
*Apple* Retail - Manager - SoHo - Apple (Uni...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.