Tech companies shouldn't underestimate the over-65 crowd
When it comes to advertising, most tech companies -- including Apple -- want to target the young crowd. Maybe it's time to reconsider and modify those ads a bit.
Grandparents.com, an online resource for grandparents, says research conducted by Pew Internet & American Life Project has revealed that, for the first time in Internet history, more than half of all U.S. adults over the age of 65 use the web. The Pew report found that 53% of the over-65 set use the Internet.
In addition, about 70% of web-oriented seniors say they go online every day. What's more, Pew reported that over one-third of seniors on the Internet, age 65 and older, use social networking websites, and 18% do so every day.
According to Mashable.com, "This is a high number, especially considering 66% of all adult Internet users access social networking sites."
So companies such as Apple should keep these stats in mind. Hey, we're seeing a virtual geezer revolution. The Beach Boys have a new (very good) album. The upcoming "Expendables 2" features several aging action stars kicking butt.
Maybe it's time for a Siri ad with Betty White.
-- Dennis Sellers