Hollywood planning to launch Ultraviolet -- how does Apple fit in?
TweetFollow Us on Twitter

Hollywood planning to launch Ultraviolet -- how does Apple fit in?

Hollywood is getting ready to launch UltraViolet, a cloud-based movie storage solution that the industry is betting (or at least hoping) will convince consumers to buy movies instead of renting them.

How? The "digital locker" solution purportedly keeps copies of films you've bought on remote servers for viewing any time on various devices. Starting this month, consumers can buy the first film discs offered with UltraViolet.

With a "buy once, play anywhere" message, studios hope consumers see more benefits to owning movies, notes "Reuters" (http://macte.ch/nuAuz). Backers are pitching flexibility for multiple devices, the promise of owning rights to a movie for a lifetime, and the advantage of a cloud-stored copy not hogging hard-drive space, the article adds.

UltraViolet offers "more value for digital ownership. You can stream wherever you are," John Calkins, executive vice president of global digital and commercial innovation at Sony Pictures Home Entertainment, told "Reuters."

While renting remains more popular than buying, interest in digital lockers as a movie-storage option has increased in the past year, according to a recent survey by accounting and consulting firm PwC.

"Consumers are starting to understand the benefit of storing other types of content in the cloud," Matthew Lieberman of PwC's entertainment, media and communications practice, told "Reuters."

Three of Hollywood's major studios have announced titles that will come with an UltraViolet option. Time Warner unit Warner Bros is selling DVD and Blu-ray discs with UltraViolet rights for "Horrible Bosses" and "The Green Lantern" beginning Oct. 14.

In Early December, Sony comes aboard with "Friends with Benefits" and family film "The Smurfs" as the holiday shopping season gets in full swing. Also in December, Universal Pictures will offer an UltraViolet option with "Cowboys & Aliens." Paramount and 20th Century Fox have signed on to UltraViolet but haven't yet announced films for the format.

But there's a potential roadblock -- or at least a bump in the road. Walt Disney Co, the only major film studio not backing UltraViolet, and plans to kick off a similar option in the coming months called Disney Studio All Access. Apple also hasn't announced support for UltraViolet, so it may be siding with Disney. In fact, the lack of Apple selling and renting movies via iTunes and not supporting the digital locker solution that may put a damper on UltraViolet's future.

On the other hand, UltraViolet is supposed to work with Apple devices. When you buy a UV disc, you'll get a slip with a redemption code directing you to create an account on Flixster (http://www.flixster.com), the online movie database service that Warner Bros. bought in May.

Then you can download the Flixster application to your iOS or Mac. The UltraViolet movie should appear in your personal movie collection, and you can stream or download it. (However, Flixster's movie-viewing capability isn't available on set-top boxes, game consoles or Web-connected TVs.)

Discs of Walt Disney and Pixar films will start coming with Disney Studio All Access rights in the next few months, Lori MacPherson, executive vice president of global product management at Walt Disney Studios, told "Reuters."

Of course this sets up another potential format battle assuming either/or UltraViolet and All Access takes off. And who knows? With iCloud and the massive data centers that Apple is building, I wouldn't be surprised if Apple is planning its own format.

It was in July 2010 that a group of media and electronics companies announced an agreement on the all-formats system dubbed UltraViolet for digital downloads. The standard will, at least in theory, allow the consumer to purchase films to be viewed on any device.

Backed by 48 companies -- including film studios such as Paramount, Warner Bros., Sony and Fox, and tech firms like Microsoft, Toshiba, Panasonic as well as Intel and Comcast -- the consortium, called the Digital Entertainment Content Ecosystem (DECE) covers the spectrum of entertainment, software, hardware, and retail companies.

According to the DECE, consumers will be able to create free, cloud-based UltraViolet accounts, which will include a digital rights locker and allow them to manage all of their UltraViolet-branded content, regardless of where it was purchased. UltraViolet is designed for UltraViolet-enabled movies and TV shows to be available in traditional physical stores, online movie stores, and on the growing number of web-based services that let consumers download content through game consoles, smart phones, Internet-connected TVs and Blu-ray players -- as well the new devices being invented every day.

UltraViolet is designed with families in mind, according to the DECE. Multiple UltraViolet devices can share a single UltraViolet account, which means that Bobby’s smart phone, Sally’s laptop, Jimmy’s game console and Mom & Dad’s TV can all access the same UltraViolet content.

The cloud-based UltraViolet account will include a Digital Rights Locker and account management functionality. Consumers will be able to create an UltraViolet account, free of charge, via one of the participating UltraViolet service providers or through the UltraViolet web site. Once created, this account will purportedly allow consumers to access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

What's more, before Disney announced its All Access plans, there were reports that it and Apple were teaming up for an UltraViolet competitor dubbed Keychest. With Keychest, no physical possession or media was to be involved. The media would live in the cloud and be available on-demand in a way similar to the way Google Docs are accessed. Users would simply enter their unique key and begin streaming their media.

"The easiest way to explain [Keyestl] is with an example and the most obvious to us is iTunes and Comcast," says engadget (http://macte.ch/yM361). "Both companies offer video on demand and use their own DRM to prevent copying. If both participated in KeyChest -- this isn't studio based -- and we bought a movie on iTunes, the next time we hit up Comcast VOD we'd be able to watch the same movie without paying again. The genius of the idea is how simple it is, basically the participants report your purchases to the KeyChest and query it to see what else you bought."

Sounds like Keychest and Apple might make a good fit, right? If Disney is no longer interested in Keychest, Apple may be furthering the technology. Or it may come out with its own version of the technology -- one that will compete with UltraViolet, as well -- that will tie in with the ginormous data center it's building in North Carolina.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

PDFKey Pro 4.3 - Edit and print password...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Kodi 15.0.beta1 - Powerful media center...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
DiskCatalogMaker 6.4.12 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
Macs Fan Control 1.3.0.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
Lyn 1.5.11 - Lightweight image browser a...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more
NeoOffice 2014.11 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LaunchBar 6.4 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Remotix 3.1.4 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more
DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
VOX 2.5.1 - Music player that supports m...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more

This Week at 148Apps: May 18-22, 2015
May Days at 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the... | Read more »
Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »
Blades of Brim is a New Endless Runner f...
SYBO Games, the minds behind the ever-popular Subway Surfers, have announced their latest project: Blades of Brim. [Read more] | Read more »
Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Draggy Dead (Games)
Draggy Dead 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Ditch your dead end job and take up a rewarding career in Grave Robbing today!Guide the recently deceased to a fun filled life of... | Read more »
Bad Dinos (Games)
Bad Dinos 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »

Price Scanner via MacPrices.net

New 27-inch 3.3GHz 5K iMac in stock with free...
Adorama has the new 27″ 3.3GHz 5K iMac in stock today for $1999 including free shipping plus NY & NJ sales tax only. Adorama will include a free copy of Apple’s 3-year AppleCare Protection Plan. Read more
Memorial Day Weekend Sale: New 27-inch 3.3GHz...
Best Buy has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary... Read more
OtterBox Maximizes Portability, Productivity...
From the kitchen recipe book to the boarsroom presentation, the OtterBox Agility Tablet System turns tablets into one of the most versatile pieces of handheld technology available. Available now, the... Read more
Launch of New Car App Gallery and Open Develo...
Automatic, a company on a mission to bring the power of the Internet into every car, has announced the launch of the Automatic App Gallery, an app store for nearly every car or truck on the road... Read more
Memorial Day Weekend Sale: 13-inch 1.6GHz Mac...
Best Buy has the new 13″ 1.6GHz/128GB MacBook Air on sale for $849 on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders... Read more
Memorial Day Weekend Sale: 27-inch 3.5GHz 5K...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2099.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary.... Read more
Sale! 16GB iPad mini 3 for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Price drop on 2014 15-inch Retina MacBook Pro...
B&H Photo has dropped prices on 2014 15″ Retina MacBook Pros by $200. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799.99 save $200 - 15″ 2.5GHz... Read more
With a Mission to Make Mobile Free, Scratch W...
Scratch Wireless, claiming to be the world’s first truly free mobile service, has announced the availability of a new Scratch-enabled Android smartphone, the Coolpad Arise. The smartphone is equipped... Read more
First-Ever Titanium Alloy Curved iPhone 6 Scr...
One of the most common problems with mobile phones is damage to the screens. The slightest drop can cause a dreaded spider web of gashes and cracks in the glass panel surface that can cost $hundreds... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* TV Live Streaming Frameworks Test En...
**Job Summary** Work and contribute towards the engineering of Apple 's state-of-the-art products involving video, audio, and graphics in Interactive Media Group (IMG) at Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Partner Marketing Manager, Merchant- *Apple*...
**Job Summary** The Apple Pay partner marketing team is looking for a marketing manager to develop and drive US marketing programs with our merchant partners. The right Read more
Technical Project Manager - *Apple* Pay - A...
**Job Summary** Apple Pay is seeking an experienced technical PM to…manage the on boarding of new merchants for the Apple Pay platform in the US Within this role you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.