Hollywood planning to launch Ultraviolet -- how does Apple fit in?
TweetFollow Us on Twitter

Hollywood planning to launch Ultraviolet -- how does Apple fit in?

Hollywood is getting ready to launch UltraViolet, a cloud-based movie storage solution that the industry is betting (or at least hoping) will convince consumers to buy movies instead of renting them.

How? The "digital locker" solution purportedly keeps copies of films you've bought on remote servers for viewing any time on various devices. Starting this month, consumers can buy the first film discs offered with UltraViolet.

With a "buy once, play anywhere" message, studios hope consumers see more benefits to owning movies, notes "Reuters" (http://macte.ch/nuAuz). Backers are pitching flexibility for multiple devices, the promise of owning rights to a movie for a lifetime, and the advantage of a cloud-stored copy not hogging hard-drive space, the article adds.

UltraViolet offers "more value for digital ownership. You can stream wherever you are," John Calkins, executive vice president of global digital and commercial innovation at Sony Pictures Home Entertainment, told "Reuters."

While renting remains more popular than buying, interest in digital lockers as a movie-storage option has increased in the past year, according to a recent survey by accounting and consulting firm PwC.

"Consumers are starting to understand the benefit of storing other types of content in the cloud," Matthew Lieberman of PwC's entertainment, media and communications practice, told "Reuters."

Three of Hollywood's major studios have announced titles that will come with an UltraViolet option. Time Warner unit Warner Bros is selling DVD and Blu-ray discs with UltraViolet rights for "Horrible Bosses" and "The Green Lantern" beginning Oct. 14.

In Early December, Sony comes aboard with "Friends with Benefits" and family film "The Smurfs" as the holiday shopping season gets in full swing. Also in December, Universal Pictures will offer an UltraViolet option with "Cowboys & Aliens." Paramount and 20th Century Fox have signed on to UltraViolet but haven't yet announced films for the format.

But there's a potential roadblock -- or at least a bump in the road. Walt Disney Co, the only major film studio not backing UltraViolet, and plans to kick off a similar option in the coming months called Disney Studio All Access. Apple also hasn't announced support for UltraViolet, so it may be siding with Disney. In fact, the lack of Apple selling and renting movies via iTunes and not supporting the digital locker solution that may put a damper on UltraViolet's future.

On the other hand, UltraViolet is supposed to work with Apple devices. When you buy a UV disc, you'll get a slip with a redemption code directing you to create an account on Flixster (http://www.flixster.com), the online movie database service that Warner Bros. bought in May.

Then you can download the Flixster application to your iOS or Mac. The UltraViolet movie should appear in your personal movie collection, and you can stream or download it. (However, Flixster's movie-viewing capability isn't available on set-top boxes, game consoles or Web-connected TVs.)

Discs of Walt Disney and Pixar films will start coming with Disney Studio All Access rights in the next few months, Lori MacPherson, executive vice president of global product management at Walt Disney Studios, told "Reuters."

Of course this sets up another potential format battle assuming either/or UltraViolet and All Access takes off. And who knows? With iCloud and the massive data centers that Apple is building, I wouldn't be surprised if Apple is planning its own format.

It was in July 2010 that a group of media and electronics companies announced an agreement on the all-formats system dubbed UltraViolet for digital downloads. The standard will, at least in theory, allow the consumer to purchase films to be viewed on any device.

Backed by 48 companies -- including film studios such as Paramount, Warner Bros., Sony and Fox, and tech firms like Microsoft, Toshiba, Panasonic as well as Intel and Comcast -- the consortium, called the Digital Entertainment Content Ecosystem (DECE) covers the spectrum of entertainment, software, hardware, and retail companies.

According to the DECE, consumers will be able to create free, cloud-based UltraViolet accounts, which will include a digital rights locker and allow them to manage all of their UltraViolet-branded content, regardless of where it was purchased. UltraViolet is designed for UltraViolet-enabled movies and TV shows to be available in traditional physical stores, online movie stores, and on the growing number of web-based services that let consumers download content through game consoles, smart phones, Internet-connected TVs and Blu-ray players -- as well the new devices being invented every day.

UltraViolet is designed with families in mind, according to the DECE. Multiple UltraViolet devices can share a single UltraViolet account, which means that Bobby’s smart phone, Sally’s laptop, Jimmy’s game console and Mom & Dad’s TV can all access the same UltraViolet content.

The cloud-based UltraViolet account will include a Digital Rights Locker and account management functionality. Consumers will be able to create an UltraViolet account, free of charge, via one of the participating UltraViolet service providers or through the UltraViolet web site. Once created, this account will purportedly allow consumers to access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

What's more, before Disney announced its All Access plans, there were reports that it and Apple were teaming up for an UltraViolet competitor dubbed Keychest. With Keychest, no physical possession or media was to be involved. The media would live in the cloud and be available on-demand in a way similar to the way Google Docs are accessed. Users would simply enter their unique key and begin streaming their media.

"The easiest way to explain [Keyestl] is with an example and the most obvious to us is iTunes and Comcast," says engadget (http://macte.ch/yM361). "Both companies offer video on demand and use their own DRM to prevent copying. If both participated in KeyChest -- this isn't studio based -- and we bought a movie on iTunes, the next time we hit up Comcast VOD we'd be able to watch the same movie without paying again. The genius of the idea is how simple it is, basically the participants report your purchases to the KeyChest and query it to see what else you bought."

Sounds like Keychest and Apple might make a good fit, right? If Disney is no longer interested in Keychest, Apple may be furthering the technology. Or it may come out with its own version of the technology -- one that will compete with UltraViolet, as well -- that will tie in with the ginormous data center it's building in North Carolina.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Vienna 3.0.6 :5eaf312: - RSS and Atom ne...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
Kodi 15.1.rc1 - Powerful media center to...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
Bookends 12.5.8 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Chromium 44.0.2403.125 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 44.0.2403.125: This release contains a number... Read more
iMazing 1.2.2 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Audio Hijack 3.2.0 - Record and enhance...
Audio Hijack (was Audio Hijack Pro) drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio... Read more
FontExplorer X Pro 5.0.1 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
Calcbot 1.0.2 - Intelligent calculator a...
Calcbot is an intelligent calculator and unit converter for the rest of us. Featuring an easy-to-read history tape, expression view, intuitive conversion, and much more! Features History Tape -... Read more
MTR 5.0.0.1 - The Mac's oldest and...
MTR (was MacTheRipper)--the Mac's oldest and smartest DVD-backup app--is now updated to version 5.001 MTR -- the complete toolbox, not a one-trick, point-and-click extractor. MTR is intended for... Read more
LibreOffice 4.4.5.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more

Card King: Dragon Wars - Tips, Tricks an...
[Read more] | Read more »
Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions... | Read more »
Cosmonautica (Games)
Cosmonautica 1.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1 (iTunes) Description: Cast off! Are you ready for some hilarious adventures in outer space? | Read more »
Rescue humanity from a Demon horde in An...
Angel Stone is Fincon's follow up to the massively successful Hello Hero and is out now on iOS and Android. You play as a member of The Resistance, a group of mighty human warriors who have risen up in defiance of the Demon horde threatening to... | Read more »
Gallery Doctor (Photography)
Gallery Doctor 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Free up valuable iCloud and iPhone storage with Gallery Doctor, the only iPhone cleaner that automatically identifies the... | Read more »
You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which... | Read more »
Bitcoin Billionaire is Going Back in Tim...
If you thought you managed to buy everything there is to buy in Bitcoin Billionaire and make all the money, well you though wrong. Those of you who made it far enough might remember investing in time travel - and it looks like that investment is... | Read more »
Domino Drop (Games)
Domino Drop 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Domino Drop is a delightful new puzzle game with dominos and gravity!Learn how to play it in a minute, master it day by day.Your... | Read more »

Price Scanner via MacPrices.net

27-inch 3.5GHz 5K iMac on sale for $81 off MS...
Adorama has the 27″ 3.5GHz 5K iMac on sale for $2218, $81 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Back-to-School with Tablet and Smartphone Acc...
Belkin helps you prepare for the coming school year with a wide variety of the latest mobile and tablet accessories to outfit both grade school and college students. The line-up includes charging... Read more
11-inch MacBook Airs on sale for $100 off MSR...
Best Buy has 11-inch MacBook Airs on sale for $100 off MSRP. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - 11″ 1.6GHz... Read more
iPad Air 2 on sale for up to $100 off MSRP
Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
Sale! 13-inch MacBook Pros on sale for $100 o...
B&H Photo has 13″ MacBook Pros on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz/500GB MacBook Pro: $999.99 save $100 - 13″ 2.7GHz/128GB Retina... Read more
Sale! Save $100 on 13-inch MacBook Airs this...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model.... Read more
Worldwide Tablet Market Decline Continues, Ap...
The worldwide tablet market declined -7.0% year-over-year in the second quarter of 2015 (2Q15) with shipments totaling 44.7 million units according to preliminary data from the International Data... Read more
TP-LINK TL-PA8030P KIT Powerline Featuring Ho...
Consumer and business networking products provider TP-LINK is now shipping its TL-PA8030P KIT AV1200 3-Port Gigabit Passthrough Powerline Starter Kit that expands your home’s network over its... Read more
Apple refurbished iPad Air 2s available for u...
The Apple Store has Apple Certified Refurbished iPad Air 2s available for up to $140 off the price of new models. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB... Read more
Updated Apple iPad Price Trackers
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers. Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Infrastructure Engineer - *Apple* /Mac - Hil...
Infrastructure Engineer - Apple /Mac Job Code: 1608 # of openings: 1 Description Our fortune 500 client is looking to hire an experienced Infrastructure Engineer to join Read more
Executive Administrative Assistant, *Apple*...
…supporting presentation development for senior leadership. * User experience with Apple hardware and software is preferred. Additional Requirements The following list Read more
*Apple* Bus Company is now hirin - Apple Bus...
Apple Bus Company is now hiring school bus drivers in the Pettis County area. Class B CDL preferred. Free training provided. No nights or weekends required. Flexible Read more
*Apple* Certified Mac Technician - Updated 6...
…and friendly, hands-on technical support to customers troubleshooting and repairing Apple /Mac products with courtesy, speed and skill. Use your problem-solving skills Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.