Greg's Bite: Kindle Fire not an iPad Killer
TweetFollow Us on Twitter

Greg's Bite: Kindle Fire not an iPad Killer

By Greg Mills

The web is loaded today with Kindle Fire news stories, some suggesting the dread iPad killer has landed ... Not really, not for a lot of reasons. A souped-up book reader that can also run a version of the Android OS, but has a small screen and lackluster features isn't comparable to the iPad.

As Steve Jobs noted, the smaller size screen reduces actual square inches of usable surface on an inverse squared. Smaller screen sizes were tested at Apple and rejected. Keep in mind, there are rumors that the new iPhone will sport a larger screen and sort of fill-that-gap in the product line defined by the Kindle Fire. I submit that the next direction screen sizes will go is up, not down.

Apple will also introduce retina iPad screens sooner than later. The higher resolution doesn't mean much until you compare regular TV to HDTV. Wow, what a difference it makes.

Remember a year ago when the electronics shows were full of iPad killers. One show had a magnitude of 100 slate computer mockups displayed. Of that 100 I bet only 10 to 15 will ever be launched -- and that includes RIM's failed PlayBook, HP's failed TouchPad and other wannabe iPad killers that aren't.

What few of the Kindle stories fully explain is that the lower price on the Kindle is due to a lackluster feature set, a tiny screen and the constant barrage of Amazon advertising you will have to put up with.

Amazon admitted that the Kindle Fire would be supported by a lot of Amazon brand ads. The cheap but advertising supported hardware concept has been tried even with Windows PC, but never really took off. I think I would be throwing a Kindle Fire into the fire a few hundred Amazon ads down the line.

Apple never expected to own the tablet computer business forever, and I bet they have succeeded more than they ever projected. Here we are two generations of iPads later with an iPad 3 in the works with no credible competition. Keep in mind, even Samsung has a 5% margin on tablet computers. Apple has a much higher profit margin than the competitors and also sells the top-of-the-line product.

Also, consider the strong likelihood, that as with all Android hardware, Apple will sue if they infringed on iPad technology. The Amazon Kindle runs the Android OS, which means the bag of legal hurt comes along for the ride. Is there $10 in the Kindle to pay Microsoft for a license on its technology? Will a rewrite of the Android OS to remove Oracle's Java code still run on Kindle Fire? Will existing Android apps still work without Java? What if Apple wins the Android legal battle? Used Kindles will be worth little or nothing at that point.

Will Amazon sell a lot of Kindles? I am sure they will. Will the Kindle take much market share away from Apple? Don't count on it. Amazon can lose money on every Kindle they sell and figure it is a cost of doing business and that the sale of books and all the stuff Amazon sells will make up the loss-leader Kindle tablet and then some.

The goals of Amazon and the goals of Apple are different and the businesses are totally different. Is an iPad worth twice as much as a Kindle Fire? I think it is; a year from now the market will confirm the opinion of millions of consumers. Good luck Amazon, you are going to need it.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Soft Drummer (Music)
Soft Drummer 1.0 Device: iOS Universal Category: Music Price: $14.99, Version: 1.0 (iTunes) Description: Soft Drummer is the closest thing to a pro session subtle drummer in your pocket. Easy to use and fast, it's much more than a... | Read more »
Is GO Gear the Pokemon GO map app you...
Now that we've settled into something of a Pokemon GO status quo, the number one desire of most players can best be summed out by modifying a quote from Rod Tidwell of Jerry Maguire: "Show me the Pokemon!" [Read more] | Read more »
Rodeo Stampede update: Mountains, new an...
The Savannah and Jungle were just the beginning in Rodeo Stampede. Get ready to head for the Mountains. I think I heard that in a beer ad once. [Read more] | Read more »
COSMOS RINGS (Games)
COSMOS RINGS 1.0.0 Device: iOS iPhone Category: Games Price: $5.99, Version: 1.0.0 (iTunes) Description: This game cannot be played without the Apple Watch.Released anniversary sale until August 31,2016 PST! A tragic tale of time's... | Read more »
How to get started selling on Mercari
As far as ecommerce has come over the last decade or so, there's still a tremendous opportunity to make it easier for people to buy and sell goods. That's especially true when it comes to shopping apps, which should only continue to increase in... | Read more »
Human Anatomy Atlas 2017 Edition - Compl...
Human Anatomy Atlas 2017 Edition - Complete 3D Human Body 1.0.24 Device: iOS iPhone Category: Medical Price: $24.99, Version: 1.0.24 (iTunes) Description: | Read more »
Heroes of Normandie (Games)
Heroes of Normandie 1.5 Device: iOS Universal Category: Games Price: $14.99, Version: 1.5 (iTunes) Description: The game does not support iPhone 4s and below | Read more »
Why you should never power up Pokemon in...
There's no question that candy is dandy in Pokemon GO. You need big quantities of it to evolve your Pokemon, and when combined with stardust, it can be used to power up your favorite pocket monsters as well, making them more formidable for the gym... | Read more »
Webzen launches 3D MMORPG MU Origin on i...
Mu Origin is featured time and time again at the very top of App Stores in China, and within the top five worldwide top-grossing charts on Google Play.Its popularity in Korea and China, featuring more than 120 registered players in China and 6... | Read more »
Severed (Games)
Severed 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: LAUNCH DISCOUNT ON NOW!! ENDS AUGUST 4! ==== Take control of a one-armed warrior named Sasha, wielding a living sword on her journey... | Read more »

Price Scanner via MacPrices.net

9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9″ 32GB WiFi Space Gray Apple iPad Pro on sale for $50 off MSRP including free shipping. B&H charges sales tax in NY only: - 9″ Space Gray 32GB WiFi iPad Pro: $549 $50 off... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1849 $150 off MSRP - 15″ 2.5GHz Retina... Read more
Second-Quarter Tablet Shipments Fell 4.8% –...
The latest report from the global market research firm TrendForce finds that worldwide tablet shipments for this second quarter totaled 33.54 million units, representing a quarterly drop of 4.8% and... Read more
Global Smartphone Sales Volumes Mark Second S...
According to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 343.3 million smartphones worldwide in the second... Read more
Apple TVs on sale for $20-$40 off MSRP
Best Buy has 32GB and 64GB Apple TVs on sale for $20-$40 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store... Read more
Mac minis on sale for $50-$100 off MSRP
B&H Photo has Mac minis on sale for $50 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini: $949... Read more
Clearance 2015 13-inch MacBook Airs available...
B&H Photo has clearance 2015 13″ MacBook Airs available for $300 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799... Read more
Apple certified refurbished iPad mini 4s avai...
Apple has certified refurbished iPad mini 4s now available for up to $120 off the cost of new models. An Apple one-year warranty is included with each iPad, and shipping is free. The following models... Read more
Notebook Makers In No Rush To Adopt USB-C – R...
Digitimes’ Cage Chao and Joseph Tsai note that while the USB Type-C interface is enjoying growing popularity among smartphones and tablet makers, notebook and all-in-one (AIO) PC vendors (other than... Read more
iMacs on sale for up to $250 off MSRP
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $250 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2049 $250 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more

Jobs Board

*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
Lead *Apple* Solutions Consultant - APPLE (...
Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer across a number of Reseller locations. The Lead ASC's role Read more
*Apple* Retail - Multiple Positions, Charles...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions, Willow...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.