The Northern Spy: Motoroogle, TANSTAAFL and more
TweetFollow Us on Twitter

The Northern Spy: Motoroogle, TANSTAAFL and more

By Rick Sutcliffe

Motoroogle is the oldest/newest player/casualty in the mobile market, though perhaps not for the reasons some might suppose. On the one hand, the passing into new hands of the mobile telecom portion of Motorola represents more blood on Apple's click wheel.

On the other, the US$12.5B Google spent on the acquisition is more a defensive measure than a bold new step. When Google failed to win the bidding war for the Nortel patents, and worse, lost to Apple, Something Had To Be Done. This purchase is not about overspending on an entity that was about to pass from the scene. Rather it is about stocking up on patents.

The high tech landscape just now is reminiscent of the elementary school yard.

"Get out of my way or I'll punch you.

"Oh, yeah, if you do, my patent lawyer will hit you with ten suits."

"Nyah, nyah. My patent war chest is ten times the size of yours."

"Wanna bet? I just bought another ten thousand. I'll get you back, see if I don't."

"Techno-bully."

"Dweeb."

In a few years, the big players will get over it, the only way they can--by cross-licensing agreements not to waste money on legal spats that no one wins. Meanwhile, a lot of lawyers are about to become very wealthy at the consumers' expense. Trouble is in this case, that the Spy isn't at all convinced Google bought a very high quality patent portfolio.

The ones who should be worried are are RIM, Nokia, and Samsung. The latter has been aggressive already, adding regularly to the almost daily lawsuits filed against Apple. The other two, and especially RIM, seem suddenly very vulnerable. RIM recently announced Android apps for the Blackberry, but that seems a weak response.

Hmmm. How about RIM as an Apple subsidiary, its phones able to run iPhone apps. Naw. They'd be too slow. Meanwhile, back at the Nokia ranch, market share slowly declines without much sight on a creative response. Look for it to be swallowed. Look for other large-scale patent holders to become takeover/merge targets as well.

The Spy wondered in this space at the time why HP was wasting money on Palm and WebOS. Someone there seems to have decided he was right after all, for HP is returning to its roots by divesting itself of its computing and mobile businesses. This move was inevitable, but comes a couple of years late to avoid huge losses in share price. Brave words about the future of WebOS notwithstanding, it appears to the Spy that WebOS is dead, dead, dead. Who would buy it? Of course, he asked that question before.

But what is worse, by tanking its own shares, HP has transitioned itself from predator (Compaq and Palm) to prey. Sans any PC or mobile business, it might make a good fit for Apple, provided they care to return to the printer business, which seems at first blush unlikely. Then again, HP does have a few patents that might be worth something.

The bottom line here is that North American companies simply cannot compete in the generic me-too PC computer commodity market. Apple owns the high end, and its iPads are squeezing out the low end. The middle is none too profitable, and manufacture can be handled by low cost Oriental and South American shops that sell into the North American market via dollar stores and other mass merchandising outlets. For such a machine, corner stores and big box retail will do.

There is no need for an outfit like HP to make such machines. Now follow that logic, Michael Dell, and tell me about your survival strategy? Wind up the company and give the shareholders' money back?

Yet another recent casualty is the Microsoft book reader, and despite assurances to the contrary, ultimately the .lit format. Back in the day, the Spy was an early adopter of the Gemstar reader. But it got terminated, its IP taken over by Fictionwise, who kept it going for a while. But face it folks. The market has told us repeatedly that there is little future in proprietary book readers and file formats. Even Apple is having a hard time gaining traction with iBooks, which is an indifferent reader program at best, and poor for PDFs compared with other iPod apps.

A superb book reader is an essential component of the Spy's fictional PIEA (Personal Intelligence Enhancement Appliance), used daily by Hibernians of all classes, and written about by the Spy since the mid 1980s. (The Fourth Civilization.) When I spoke at length with Tim Cook concerning book readers at the 2001 WWDC, he told me that Apple hadn't yet figured out how to "do an ebook reader right" and would not do one at all until they could.

The iPad and better software might be the right answer, but his comment is still true. Apple has not yet done a book reader. Again, the first company that does "do it right" will obsolete every textbook publishing company on the planet, that latter being the most broken industry of all. (Though perhaps the pulp and paper industry is the most suffering.)

And as for MS continuing to support .lit, we've heard that one before. Give it a year or so, and it'll be forgotten.

TANSTAAFL, or so they say. The Spy has two corollaries. The first employs a greedy algorithm, and goes like this: "Every once in a while, there is a free lunch. Sit down and eat." The second is the more thoughtful and conservative: "When someone offers you a free lunch, ask who's paying the bill.

This latter is a question the "free world" should have been asking of the totalitarian regimes it has tolerated for their oil exports (or other political goodies). It is a question every populace in a nation running a current accounts deficit should be asking.

In our industries, it is a question the consumers of flat screen TVs and DRAM should be asking, as both sectors starve themselves just to sell product at all, even at a loss. Look for major consolidation in this industry, and for Apple, when it does take a jump in this direction of TV, to think very different, thus accelerating the demise of some big players.

But of more interest to the Spy, it is a question the whole industry ought to be asking about the supply of talent--notably that of trained professional programmers. Their education isn't free, but the industry has done little to partner with education in the last decade, and it shows. Yes, there is scant evidence that enrolment in first year programming classes has begun to turn around, but the big technology companies need to take care lest the university computing science department geese that lay their golden software eggs die of starvation.

Such was a theme of this column in the early 1980s, and for a brief time, Apple (U.S. only) took note and made friendly with higher education in a haphazard sort of way. But in more recent years, and despite the Spy's urging better things on the movers and shakers of the big money high tech industry, Apple and Tim Cook personally both included, they have paid little attention to higher education.

With CS enrollment in the tank these last five years, the shortage of programmer talent in North America is about to become extreme--good news for the pay cheques of those already writing commercial code, but the harbinger of desperate times for those hoping to do the hiring. The free lunch is over, 'cause no one ponied up to foot the bill and promote the profession.

There's just one more thing as iSteve would say, and there's a good reason for leaving him to last in this month's column. The Spy has seen hundreds of columns of print and virtual ink on his passing the CEO baton to the aforementioned Tim Cook, together with a mountain of speculation about the future of Apple, whether it means a new lease on life for its competitors, and the like -- all this having the flavour of a eulogy or obituary for iSteve or his little company.

Let the Spy make of that mountain a molehill. First, Steve Jobs isn't going anywhere. He will be an active and involved Board Chairman with far more influence and say than usual for such a position. Second, he worked a full day at Infinite Loop before making the announcement, and can be expected to work many more. Let his obituary be (when the time comes to write it) that he went out with his boots on. Third, the Spy is convinced that this move is not at all about Jobs' health, but rather calculated to maximize benefit to the corporation.

Consider: who was until that announcement was made, the single most marketable iCEO on the planet? Suppose Nokia, HP, Sony, or IBM had offered Tim Cook a few bazillion dollars and shares to jump ship? What would happen to Apple's share value then? Exactly. As confirmed Apple CEO there is no "up" on the planet to go to in corporate life. With the offer of a million shares after ten years (could be worth over $1B by then) he's got it made in the shade, and so has the company. This was the right move, made at probably at the best time, that is a month plus before the next iPhone announcement, which your read in this space some time ago would be in October, the Spy will suggest, before the tenth.

The difference to daily life at the Loop? Where do the brightest and best talents in the industry already work, or aspire to? Exactly. Apple will be insanely greater than any other company in its space for a long time yet. You read it here first.

Personal note #1

relates to Abigail Grace Sutcliffe, born Friday August nineteenth. to son Joel and daughter-in-law Jen. Don't grandchildren make up for a lot?

Personal note #2

Once again the Spy is running for the board of CIRA (the Canadian Internet Registration Authority), a non-profit corporation set up to run the .ca domain here in the frozen north. He previously served on the board for three years. See the link below for more information on how to become a member, find his platform, show support, and vote.

P.S.

What word did you use to fill in the title?

-- The Northern Spy

Opinions expressed here are entirely the author's own, and no endorsement is implied by any community or organization to which he may be attached. Rick Sutcliffe, (a.k.a. The Northern Spy) is professor and chair of Computing Science and Mathematics at Canada's Trinity Western University. He has been involved as a member or consultant with the boards of several organizations, including in the corporate sector, and participated in industry standards at the national and international level.

He is a long time technology author and has written two textbooks and six novels, one named best ePublished SF novel for 2003. His columns have appeared in numerous magazines and newspapers (paper and online), and he's a regular speaker at churches, schools, academic meetings, and conferences. He and his wife Joyce have lived in the Aldergrove/Bradner area of BC since 1972.

Want to discuss this and other Northern Spy columns? Surf on over to ArjayBB.com. Participate and you could win free web hosting from the WebNameHost.net subsidiary of Arjay Web Services. Rick Sutcliffe's fiction can be purchased in various eBook formats from Fictionwise, and in dead tree form from Amazon's Booksurge.

URLs for Rick Sutcliffe's Arjay Enterprises:

Arijay Books: http://www.ArjayBooks.com
The Northern Spy Home Page: http://www.TheNorthernSpy.com
opundo : http://opundo.com
Sheaves Christian Resources : http://sheaves.org
WebNameHost : http://www.WebNameHost.net
WebNameSource : http://www.WebNameSource.net
nameman : http://nameman.net
URLs for Rick Sutcliffe's Books:
Booksurge: http://www.booksurge.com
Fictionwise: http://www.fictionwise.com
URLs for items mentioned in this column
Synology: http://www.synology.com/

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Carbon Copy Cloner 4.1.16 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Sketch 45 - Design app for UX/UI for iOS...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
NeoFinder 7.1 - Catalog your external me...
NeoFinder (formerly CDFinder) rapidly organizes your data, either on external or internal disks, or any other volumes. It catalogs all your data, so you stay in control of your data archive or disk... Read more
TunnelBear 3.0.15 - Subscription-based p...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Hopper Disassembler 4.2.5- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32-bit and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about... Read more
BetterTouchTool 2.261 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Sketch 44.1 - Design app for UX/UI for i...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
BetterTouchTool 2.260 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Chromium 59.0.3071.115 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 59.0.3071.115: This update has no Flash plug... Read more
SyncTwoFolders 2.2.3 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more

Latest Forum Discussions

See All

Dive into epic summer adventure with Oce...
Summer may be the best time to enjoy ocean adventures, and now you don’t even have to leave the comfort of your own home, thanks to the folks at Joycity, creators of Oceans & Empires. The old-timey naval MMO is getting a sizable new June Grand... | Read more »
Missile Cards (Games)
Missile Cards 1.0.9 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.9 (iTunes) Description: "Missile Command meets Solitaire...only with more doomlasers, death, and explosions." | Read more »
Collect mini assassins in 'Assassin...
Assassin's Creed is traveling back in time to the Spanish Inquisition for its latest mobile entry, Assassin's Creed Rebellion. The game is giving the series a look that's a huge departure from its past design, recreating classic characters in a... | Read more »
Animal Crossing is still coming to mobil...
Animal Crossing is still coming to mobile in 2017, according to aWaypointinterview with Nintendo. Announced in 2016, the game was delayed without a defined release window. However, fans of Nintendo's fantasy slice of life game won't have to wait... | Read more »
Ravenscroft 275 Piano (Music)
Ravenscroft 275 Piano 1.0.0 Device: iOS Universal Category: Music Price: $35.99, Version: 1.0.0 (iTunes) Description: Experience the splendor of a Ravenscroft Grand with the most realistic sounding piano ever created for iOS. Launch... | Read more »
This War of Mine gets a new ending and m...
This War of Mine just got a big new update, featuring free DLC that adds a new ending to the game, among other exciting changes. The update is celebrating the game's two-year release anniversary. Apart from the new ending, which will be quite... | Read more »
Summon eight new heroes in Fire Emblem H...
Nintendo keeps coming at us with Fire Emblem Heroes updates, and it doesn't look like that trend is stopping anytime soon. The folks behind the game have just announced the new War of the Clerics Voting Gauntlet, expected to start next Tuesday. [... | Read more »
The best deals on the App Store this wee...
iOS publishers are pulling out all the stops this week -- there's a huge number of seriously great games at discounted prices this week. Let's not waste any time and get right down to business. [Read more] | Read more »
The House of da Vinci (Games)
The House of da Vinci 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enter The House of Da Vinci, a new must-try 3D puzzle adventure game. Solve mechanical puzzles, discover hidden... | Read more »
Solve the disappearance of history’s gre...
Blue Brain Games invites you to indulge in an immersive hands-on 3D puzzle adventure in similar vein to The Room series, with its debut release The House of Da Vinci. Set during the historic period of the Italian Renaissance (when Leonardo himself... | Read more »

Price Scanner via MacPrices.net

Will iPad Running iOS 11 Be The ‘Ute’ Of The...
Steve Jobs’ analogy comparing iPads and PCs to cars and trucks respectively is seven years old but still stimulates discussion and debate. Appearing on an All Things D panel in 2010 shortly after the... Read more
Free CarePassport App gives Patients control...
Boston based CarePassport is on a mission to enable patients to take control of their medical records by allowing patients to aggregate, store, share and manage all their medical data including... Read more
Western Digital Launches New My Passport Ultr...
Western Digital Corporation has expanded its WD brand My Passport portable drive line with the redesigned My Passport Ultra drive. In addition to a new metallic look, the drive offers intuitive WD... Read more
Clearance 2016 13-inch MacBook Pros available...
B&H Photo has clearance 2016 13″ MacBook Pros in stock today for up to $210 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 13″ 2.9GHz/512GB Touch Bar... Read more
Apple Releases iOS 11 Public Beta; How To Get...
The official release of Apple’s latest mobile operating system iOS 11 is vaguely slated for the fall, but as of June 26, ordinary users can download an iOS 11 public beta. To download the iOS 11... Read more
Extend Life of MacBook Pro Retina 2.0TB With...
MacSales.com/Other World Computing has announced availability of the new OWC 2.0TB Aura Pro Solid State Drive for mid-2012 to early 2013 Apple MacBook Pro with Retina display. One of the fastest... Read more
BBEdit SummerFest 2017 Discount Ends Friday,...
You can get 20% off BBEdit for a limited time in Bare Bones Software’s http://www.eastgate.com/Tinderbox/Specials/SummerFest.html?mc_cid=f2101ca260&mc_eid=[UNIQID]SummerFest 2017 sale and... Read more
Use Apple’s Education discount to save up to...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: - 15″ 2... Read more
Clearance 27-inch 3.3GHz 5K iMac available fo...
Amazon clearance 27″ 3.3GHz 5K iMacs (MK482LL/A) available for $1799.90 including free shipping. Their price is $500 off original MSRP, and it’s the lowest price available for this model from any... Read more
13-inch 1.8GHz/256GB MacBook Air on sale for...
B&H Photo has the updated 2017 13″ 1.8GHz/256GB MacBook Air (MQD42LL/A) in stock and on sale for $1129 including free shipping plus NY & NJ tax only. Their price is $70 off MSRP. Read more

Jobs Board

*Apple* News Product Marketing Mgr., Publish...
…organizational consensus on strategy and vision for publisher tools, authoring, and Apple News Format.Carries this strategy and vision across the organization to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject matter Read more
Lead *Apple* Solutions Consultant - Apple I...
…integrity, and trust.Success Metrics/Key Performance Indicators:Quantitative* Year over Year growth in Apple Product and Beyond the Box sales in the assigned Point of Read more
*Apple* Solutions Consultant till v%u00E5r...
…ethics, integrity, and trust.Success Metrics/Key Performance Indicators:QuantitativeYear over Year growth in Apple Product and Beyond the Box sales in the assigned Point Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.