The Northern Spy: Motoroogle, TANSTAAFL and more
TweetFollow Us on Twitter

The Northern Spy: Motoroogle, TANSTAAFL and more

By Rick Sutcliffe

Motoroogle is the oldest/newest player/casualty in the mobile market, though perhaps not for the reasons some might suppose. On the one hand, the passing into new hands of the mobile telecom portion of Motorola represents more blood on Apple's click wheel.

On the other, the US$12.5B Google spent on the acquisition is more a defensive measure than a bold new step. When Google failed to win the bidding war for the Nortel patents, and worse, lost to Apple, Something Had To Be Done. This purchase is not about overspending on an entity that was about to pass from the scene. Rather it is about stocking up on patents.

The high tech landscape just now is reminiscent of the elementary school yard.

"Get out of my way or I'll punch you.

"Oh, yeah, if you do, my patent lawyer will hit you with ten suits."

"Nyah, nyah. My patent war chest is ten times the size of yours."

"Wanna bet? I just bought another ten thousand. I'll get you back, see if I don't."

"Techno-bully."

"Dweeb."

In a few years, the big players will get over it, the only way they can--by cross-licensing agreements not to waste money on legal spats that no one wins. Meanwhile, a lot of lawyers are about to become very wealthy at the consumers' expense. Trouble is in this case, that the Spy isn't at all convinced Google bought a very high quality patent portfolio.

The ones who should be worried are are RIM, Nokia, and Samsung. The latter has been aggressive already, adding regularly to the almost daily lawsuits filed against Apple. The other two, and especially RIM, seem suddenly very vulnerable. RIM recently announced Android apps for the Blackberry, but that seems a weak response.

Hmmm. How about RIM as an Apple subsidiary, its phones able to run iPhone apps. Naw. They'd be too slow. Meanwhile, back at the Nokia ranch, market share slowly declines without much sight on a creative response. Look for it to be swallowed. Look for other large-scale patent holders to become takeover/merge targets as well.

The Spy wondered in this space at the time why HP was wasting money on Palm and WebOS. Someone there seems to have decided he was right after all, for HP is returning to its roots by divesting itself of its computing and mobile businesses. This move was inevitable, but comes a couple of years late to avoid huge losses in share price. Brave words about the future of WebOS notwithstanding, it appears to the Spy that WebOS is dead, dead, dead. Who would buy it? Of course, he asked that question before.

But what is worse, by tanking its own shares, HP has transitioned itself from predator (Compaq and Palm) to prey. Sans any PC or mobile business, it might make a good fit for Apple, provided they care to return to the printer business, which seems at first blush unlikely. Then again, HP does have a few patents that might be worth something.

The bottom line here is that North American companies simply cannot compete in the generic me-too PC computer commodity market. Apple owns the high end, and its iPads are squeezing out the low end. The middle is none too profitable, and manufacture can be handled by low cost Oriental and South American shops that sell into the North American market via dollar stores and other mass merchandising outlets. For such a machine, corner stores and big box retail will do.

There is no need for an outfit like HP to make such machines. Now follow that logic, Michael Dell, and tell me about your survival strategy? Wind up the company and give the shareholders' money back?

Yet another recent casualty is the Microsoft book reader, and despite assurances to the contrary, ultimately the .lit format. Back in the day, the Spy was an early adopter of the Gemstar reader. But it got terminated, its IP taken over by Fictionwise, who kept it going for a while. But face it folks. The market has told us repeatedly that there is little future in proprietary book readers and file formats. Even Apple is having a hard time gaining traction with iBooks, which is an indifferent reader program at best, and poor for PDFs compared with other iPod apps.

A superb book reader is an essential component of the Spy's fictional PIEA (Personal Intelligence Enhancement Appliance), used daily by Hibernians of all classes, and written about by the Spy since the mid 1980s. (The Fourth Civilization.) When I spoke at length with Tim Cook concerning book readers at the 2001 WWDC, he told me that Apple hadn't yet figured out how to "do an ebook reader right" and would not do one at all until they could.

The iPad and better software might be the right answer, but his comment is still true. Apple has not yet done a book reader. Again, the first company that does "do it right" will obsolete every textbook publishing company on the planet, that latter being the most broken industry of all. (Though perhaps the pulp and paper industry is the most suffering.)

And as for MS continuing to support .lit, we've heard that one before. Give it a year or so, and it'll be forgotten.

TANSTAAFL, or so they say. The Spy has two corollaries. The first employs a greedy algorithm, and goes like this: "Every once in a while, there is a free lunch. Sit down and eat." The second is the more thoughtful and conservative: "When someone offers you a free lunch, ask who's paying the bill.

This latter is a question the "free world" should have been asking of the totalitarian regimes it has tolerated for their oil exports (or other political goodies). It is a question every populace in a nation running a current accounts deficit should be asking.

In our industries, it is a question the consumers of flat screen TVs and DRAM should be asking, as both sectors starve themselves just to sell product at all, even at a loss. Look for major consolidation in this industry, and for Apple, when it does take a jump in this direction of TV, to think very different, thus accelerating the demise of some big players.

But of more interest to the Spy, it is a question the whole industry ought to be asking about the supply of talent--notably that of trained professional programmers. Their education isn't free, but the industry has done little to partner with education in the last decade, and it shows. Yes, there is scant evidence that enrolment in first year programming classes has begun to turn around, but the big technology companies need to take care lest the university computing science department geese that lay their golden software eggs die of starvation.

Such was a theme of this column in the early 1980s, and for a brief time, Apple (U.S. only) took note and made friendly with higher education in a haphazard sort of way. But in more recent years, and despite the Spy's urging better things on the movers and shakers of the big money high tech industry, Apple and Tim Cook personally both included, they have paid little attention to higher education.

With CS enrollment in the tank these last five years, the shortage of programmer talent in North America is about to become extreme--good news for the pay cheques of those already writing commercial code, but the harbinger of desperate times for those hoping to do the hiring. The free lunch is over, 'cause no one ponied up to foot the bill and promote the profession.

There's just one more thing as iSteve would say, and there's a good reason for leaving him to last in this month's column. The Spy has seen hundreds of columns of print and virtual ink on his passing the CEO baton to the aforementioned Tim Cook, together with a mountain of speculation about the future of Apple, whether it means a new lease on life for its competitors, and the like -- all this having the flavour of a eulogy or obituary for iSteve or his little company.

Let the Spy make of that mountain a molehill. First, Steve Jobs isn't going anywhere. He will be an active and involved Board Chairman with far more influence and say than usual for such a position. Second, he worked a full day at Infinite Loop before making the announcement, and can be expected to work many more. Let his obituary be (when the time comes to write it) that he went out with his boots on. Third, the Spy is convinced that this move is not at all about Jobs' health, but rather calculated to maximize benefit to the corporation.

Consider: who was until that announcement was made, the single most marketable iCEO on the planet? Suppose Nokia, HP, Sony, or IBM had offered Tim Cook a few bazillion dollars and shares to jump ship? What would happen to Apple's share value then? Exactly. As confirmed Apple CEO there is no "up" on the planet to go to in corporate life. With the offer of a million shares after ten years (could be worth over $1B by then) he's got it made in the shade, and so has the company. This was the right move, made at probably at the best time, that is a month plus before the next iPhone announcement, which your read in this space some time ago would be in October, the Spy will suggest, before the tenth.

The difference to daily life at the Loop? Where do the brightest and best talents in the industry already work, or aspire to? Exactly. Apple will be insanely greater than any other company in its space for a long time yet. You read it here first.

Personal note #1

relates to Abigail Grace Sutcliffe, born Friday August nineteenth. to son Joel and daughter-in-law Jen. Don't grandchildren make up for a lot?

Personal note #2

Once again the Spy is running for the board of CIRA (the Canadian Internet Registration Authority), a non-profit corporation set up to run the .ca domain here in the frozen north. He previously served on the board for three years. See the link below for more information on how to become a member, find his platform, show support, and vote.

P.S.

What word did you use to fill in the title?

-- The Northern Spy

Opinions expressed here are entirely the author's own, and no endorsement is implied by any community or organization to which he may be attached. Rick Sutcliffe, (a.k.a. The Northern Spy) is professor and chair of Computing Science and Mathematics at Canada's Trinity Western University. He has been involved as a member or consultant with the boards of several organizations, including in the corporate sector, and participated in industry standards at the national and international level.

He is a long time technology author and has written two textbooks and six novels, one named best ePublished SF novel for 2003. His columns have appeared in numerous magazines and newspapers (paper and online), and he's a regular speaker at churches, schools, academic meetings, and conferences. He and his wife Joyce have lived in the Aldergrove/Bradner area of BC since 1972.

Want to discuss this and other Northern Spy columns? Surf on over to ArjayBB.com. Participate and you could win free web hosting from the WebNameHost.net subsidiary of Arjay Web Services. Rick Sutcliffe's fiction can be purchased in various eBook formats from Fictionwise, and in dead tree form from Amazon's Booksurge.

URLs for Rick Sutcliffe's Arjay Enterprises:

Arijay Books: http://www.ArjayBooks.com
The Northern Spy Home Page: http://www.TheNorthernSpy.com
opundo : http://opundo.com
Sheaves Christian Resources : http://sheaves.org
WebNameHost : http://www.WebNameHost.net
WebNameSource : http://www.WebNameSource.net
nameman : http://nameman.net
URLs for Rick Sutcliffe's Books:
Booksurge: http://www.booksurge.com
Fictionwise: http://www.fictionwise.com
URLs for items mentioned in this column
Synology: http://www.synology.com/

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Ableton Live 9.7.5 - Record music using...
Ableton Live lets you create and record music on your Mac. Use digital instruments, pre-recorded sounds, and sampled loops to arrange, produce, and perform your music like never before. Ableton Live... Read more
Maintenance 2.3.5 - System maintenance u...
Maintenance is a system maintenance and cleaning utility. It allows you to run miscellaneous tasks of system maintenance: Check the status of the hard disk Repair permissions Run periodic scripts... Read more
OnyX 3.3.8 - Maintenance and optimizatio...
OnyX is a multifunction utility that you can use to verify the startup disk and the structure of its system files, to run miscellaneous maintenance and cleaning tasks, to configure parameters in the... Read more
Merlin Project 4.3.1 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
WhatsApp 0.2.6426 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
DiskCatalogMaker 7.2.5 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
BBEdit 12.0.1 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Hazel 4.2.2 - Create rules for organizin...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a familiar... Read more
Hopper Disassembler 4.3.3- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Adobe InCopy CC 2018 13.0.0.123 - Create...
InCopy CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous InCopy customer). Adobe InCopy CC 2018, ideal for large team projects... Read more

Guns Royale guide - beginner tips and tr...
If you've been itching to find a mobile battle royale game like Player Unknown's Battlegrounds, you're finally in luck. Guns Royale is a new survival shooter that takes all of the things you love about good ol' PUBG and puts it in a tidy mobile... | Read more »
What we know about Animal Crossing on mo...
At last, we'll be receiving some news about the mobile version of Animal Crossing in a special Nintendo Director at11 PM on October 24. There's been little word on the game since it was first announced, having been met with a series of delays.... | Read more »
Darts of Fury guide - how to rise in the...
Darts of Fury is a new, immensely absorbing darts game from indie studio Yakuto. It's darts in its purest form, but collectible darts and other upgrades give this game an addictive edge that's hard to shake. As your progress out of the beginner... | Read more »
ICEY (Games)
ICEY 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ICEY is a 2D side-scrolling action game. As you follow the narrator's omnipresent voice, you will see through ICEY's eyes and learn the... | Read more »
The best new games we played this week -...
We've made it, folks. Another weekend is upon us. It's time to sit back and relax with the best new releases of the week. Puzzles, strategy RPGs, and arcade games abound this week. There's a lot of quality stuff to unpack this week, so let's hop... | Read more »
Wheels of Aurelia (Games)
Wheels of Aurelia 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: | Read more »
Halcyon 6: Starbase Commander guide - ti...
Halcyon 6 is a well-loved indie RPG with stellar tactical combat and some pretty good writing, too. It's now landed on the App Store, so mobile fans, if you're itching for a good intergalactic adventure, here's your game. Being a strategy RPG, the... | Read more »
Game of Thrones: Conquest guide - how to...
Fans of base building games might be excited to know that yet another entry in the genre has materialized - Game of Thrones: Conquest. Yes, you can now join the many kingdoms of the famed book series, or create your own, as you try to conquer... | Read more »
Halcyon 6: Starbase Commander (Games)
Halcyon 6: Starbase Commander 1.4.2.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.4.2.0 (iTunes) Description: An epic space strategy RPG with base building, deep tactical combat, crew management, alien diplomacy,... | Read more »
Legacy of Discord celebrates its 1 year...
It’s been a thrilling first year for fans of Legacy of Discord, the stunning PvP dungeon-crawling ARPG from YOOZOO Games, and now it’s time to celebrate the game’s first anniversary. The developers are amping up the festivities with some exciting... | Read more »

Price Scanner via MacPrices.net

27″ 3.4GHz iMac on sale for $1699, save $100
Amazon has the 27″ 3.4GHz iMac (MNE92LL/A) on sale today for $1699 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model (except for Apple’s $1529... Read more
Clearance 2016 15″ MacBook Pros available for...
B&H Photo has leftover 2016 15″ MacBook Pros available for up to $700 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro Space... Read more
Save $100 on 13″ MacBook Airs, prices start a...
Adorama has 2017 13″ MacBook Airs on sale today for $100 off MSRP including free shipping. Adorama charges NY & NJ sales tax only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off MSRP... Read more
1.4GHz Mac mini available for $399, $100 off...
TigerDirect has the 1.4GHz Mac mini on sale today for $399 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Although currently out of stock,... Read more
21″ 2.3GHz iMac on sale for $999, save $100
MacMall has the 21″ 2.3GHz iMac (MMQA2LL/A) on sale today for $999 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
12″ iPad Pros on sale for $50 off MSRP, no ta...
Adorama has 12″ iPad Pros on sale today for $50 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: – 12″ 64GB iPad Pro: $749, save $50 – 12″ 256GB iPad Pro: $899, save $50... Read more
9″ iPads on sale for $30 off, starting at $29...
MacMall has 9″ iPads on sale for $30 off including free shipping: – 9″ 32GB iPad: $299 – 9″ 128GB iPad: $399 Read more
Apple restocks full line of refurbished 13″ M...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
13″ 3.1GHz/256GB MacBook Pro on sale for $167...
Amazon has the 2017 13″ 3.1GHz/256GB Space Gray MacBook Pro on sale today for $121 off MSRP including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1678 $121 off MSRP Keep an... Read more
13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Project Engineer, *Apple* Education Profess...
Project Engineer, Apple Education Professional Services Job Number: 113143353New York City, New York, United StatesPosted: Oct. 17, 2017Weekly Hours: 40.00 Job Read more
Commerce Software Engineer, *Apple* Media P...
Commerce Software Engineer, Apple Media Products Job Number: 113092072New York City, New York, United StatesPosted: Oct. 19, 2017Weekly Hours: 40.00 Job Summary With Read more
Engineering Manager, *Apple* Retail Enginee...
# Engineering Manager, Apple Retail Engineering Job Number: 58139948 Santa Clara Valley, California, United States Posted: 20-Oct-2017 Weekly Hours: 40.00 **Job Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.