Consumer boxed software sales not dead just yet
TweetFollow Us on Twitter

Consumer boxed software sales not dead just yet

There is still life in the consumer boxed software market, despite reports of the demise of the industry, according to market research company the NPD Group (http://www.npd.com). Some reports of that demise are due to the success of the Mac App Store and Apple's reduction of space in its retail stores for boxed software.

But don't weep for the box just yet. According to NPD's Retail Tracking Service, total consumer retail software (excluding games) increased 1% in 2010, to US$2.42 billion. The slight growth comes after two years of steep declines of 8% in 2008 and 10% in 2009.

Sales of business products led the way with 14% revenue growth on the strength of Microsoft's launch of Office 2010. Imaging and graphics was also a strong category with a 10% increase in revenue, as product launches from Adobe and Apple bolstered sales in the high-end professional segments of the market. And, so far, products like Microsoft Office and Photoshop aren't available in the Mac App Store.

"While industry pundits and commentators continue to forecast the death of retail software, it remains a strong and viable channel for companies wishing to get their products in front of the maximum number of customers," says Stephen Baker vice president of industry analysis at NPD. "While there is no doubt that 2010 saw a number of changes in in-store product distribution that will impact future sales, NPD's research shows that retail storefronts grew faster than ecommerce in 2010."

Microsoft was the leading publisher at retail in 2010 accounting for more than one-third of all retail sales dollars. Sales of Office 2010 drove revenue in the office productivity suites category to its highest level in more than four years. Intuit, Apple, Adobe, and Symantec were the other top publishers at retail. Together those five companies accounted for 78 percent of sales, up three percentage points from 2009.

Among the other major categories both finance and system utilities sales declined in sales. Finance software fell as tax software continued to move online. Security software revenue took a hit as major retailers, in partnership with security software publishers, continued to see value in offering basic security products for low, or no cost, with the longer-term expectation that those can turn into more fully featured suite sales and subscription revenue.

"Much of this year's revenue increase came as a result of sales of premium products such as Final Cut, Aperture, CS5, and Office," says Baker. However, the lower unit volume potential of these products, even as they increase in revenue importance, remains a major threat to the ongoing maintenance of sufficient shelf space in retail to keep the category viable."

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Spotify 1.0.49.125. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Eye Candy 7.2.0.50 - 30 professional Pho...
Eye Candy renders realistic effects that are difficult or impossible to achieve in Photoshop alone, such as Fire, Chrome, and the new Lightning. Effects like Animal Fur, Smoke, and Reptile Skin are... Read more
Safari Technology Preview 10.2 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more
Microsoft Office 2016 15.31 - Popular pr...
Microsoft Office 2016 - Unmistakably Office, designed for Mac. The new versions of Word, Excel, PowerPoint, Outlook and OneNote provide the best of both worlds for Mac users - the familiar Office... Read more
QuickBooks 16.1.12.1564 R13 - Financial...
QuickBooks helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save. Built for... Read more
1Password 6.6.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
1Password 6.6.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Safari Technology Preview 10.2 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more

Tavern Guardians (Games)
Tavern Guardians 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Tavern Guardians is a Hack-and-Slash action game played in the style of a match-three. You can experience high pace action... | Read more »
Slay your way to glory in idle RPG Endle...
It’s a golden age for idle games on the mobile market, and those addictive little clickers have a new best friend. South Korean developer Ekkorr released Endless Frontier last year, and players have been idling away the hours in the company of its... | Read more »
Tiny Striker: World Football Guide - How...
| Read more »
Good news everyone! Futurama: Worlds of...
Futurama is finding a new home on mobile in TinyCo and Fox Interactive's new game, Futurama: Worlds of Tomorrow. They're really doing it up, bringing on board Futurama creator Matt Groening along with the original cast and writers. TinyCo wants... | Read more »
MUL.MASH.TAB.BA.GAL.GAL (Games)
MUL.MASH.TAB.BA.GAL.GAL 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ENDLESS UPGRADES. CONSTANT DANGER. ANCIENT WISDOM. BOUNCY BALLS. Launch Sale, 40% OFF for a very limited time!!! MUL.... | Read more »
Dungeon Rushers (Games)
Dungeon Rushers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon Rushers is a 2D tactical RPG combining dungeon crawler’s gameplay and turn based fights. Manage your team, loot dusty... | Read more »
Blasty Bubs is a colorful Pinball and Br...
QuickByte Games has another arcade treat in the works -- this time it's a mishmash of brick breaking and Pinball mechanics. It's called Blasty Bubs, and it's a top down brickbreaker that has you slinging balls around a board. [Read more] | Read more »
Corsola and Heracross are the new region...
Generation 2 finally launched in Pokémon GO, unleashing a brand new batch of Pokémon into the wild. Even before the update went live people were speculating on how to catch elusive Pokémon like the legendary "dogs", Unknown, and whether or not... | Read more »
The Warlock of Firetop Mountain (Games)
The Warlock of Firetop Mountain 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: An epic adventure through a mysterious mountain filled with monsters, magic and mayhem! “...it looks downright... | Read more »
Fantasy MMORPG MU Origin’s receives a hu...
Developer Webzen are looking to take their highly popular fantasy battler MU Origin to the next level this month, with its most ambitious overhaul yet. The latest update introduces the long sought after Server Arena, new treasure dungeons, and much... | Read more »

Price Scanner via MacPrices.net

15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
12-inch Retina MacBooks on sale for $1150, $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
Apple Park Opens to Employees in April With T...
Apple has announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six... Read more
Manhattan Neighbors for Safer Telecommunicati...
A new education and advocacy group focused on cell phone and wireless risks, Manhattan Neighbors for Safer Telecommunications, launched today at http://www.ManhattanNeighbors.org. Manhattan... Read more
Portable Dual DisplayPort Monitor Dock Enable...
IOGEAR has announced the launch of its USB-C Dual DisplayPort Monitor Portable Dock (GUC3CMST). The dock enables users to easily connect two DisplayPort monitors to a USB-C or Thunderbolt 3 laptop to... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
Amazon.com has restocked the 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A) for $200 off MSRP including free shipping: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099 $200 off MSRP This model tends to... Read more
Apple’s New iPad Ads Don’t Address Pro Users’...
Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy... Read more
Free Verbum Catholic Bible Study App For iOS
The Verbum mobile app runs on Logos’ powerful Bible software and is an advanced resource for mobile Catholic study. The Verbum app surrounds the Bible with the Tradition. Verbum comes with 15 free... Read more
27-inch Apple iMacs on sale for up to $200 of...
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099.99 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more

Jobs Board

Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.