Greg's bite: Zoom, PlayBook killer features
TweetFollow Us on Twitter

Greg's bite: Zoom, PlayBook killer features

By Greg Mills

According to several articles I have read, the Zoom slate computer Motorola is launching has yet another serious problem I missed for yesterday's article. For what ever reason, Motorola didn't make a Wi-Fi only version of Zoom.  

What makes the situation even more of a problem for them is that you have to pay for 3G to get the WiFi to work. I thought someone had some wires crossed, but this appears to be true. Sell Motorola stock, as it is going to take a beating.

Motorola thinks it can sell a less capable device for more than Apple? Get real. Apple products are the gold standard that consumers compare "Johnny come lately" products to. Even worse for Motorola and RIM, the iPad 2 is just around the corner and suddenly Zoom will disappear from the press as iPad stories dominate.

Not to be left out, RIM also built in a killer feature. I don't mean a killer sales feature, I mean a product killer. Remember the spy movies where the freshly captured secret agent grimly puts a poison tablet between his teeth, grimaces as they crush down on it as nasty foam oozes out from his mouth, he falls down and goes into a death rattle? That is sort of like the product killer feature baked into PlayBook. You can only hook up the RIM PlayBook to the Internet by tethering with a BlackBerry. That's right: RIM forces you to buy and use a BlackBerry to get PlayBook to work.

Can you imagine Apple trying to sell an iPad that could only hook up to the Internet by tethering with an iPhone? Not only does this force you to buy a second product, but you also must pay for tethering service from your cell phone company. Not only do you limit your market to those who both have a certain brand of phone but then only to those both have the right phone and want the tablet. Apple long ago learned that when you sell an elegant product, that just works, customers are drawn to the rest of your line. The halo effect is one reason marketing experts use Apple as an example of how to do that right.

You don't make one device dependent upon another to sell them both. You create stand-alone devices that so delight the customer you win them over by the sheer quality of the product line.  That sounds simple, but it has taken Apple a while to create and concentrate on category killers that are becoming the gold standard for their class.  The iPod, iPhone, iPad and Mac all are all flying off the shelf simply due to quality and superior software.

While I discount Apple getting into making commodity items like flat screen TVs, there are interesting electronic devices that still suffer the pre-Apple design process. PlayStation 3, for example, has a really backwards OS. Apple could sure teach Sony a thing or two about creating a better OS. It takes as many as 10 separate commands just to shut the darn thing down, and then it still burns 175 watts in standby mode. I cold cock it in disgust by turning off the power.

Digital camcorders are also lacking the Apple touch. Digital cameras might see some improvements as the OS on some of them are still really backwards. I own fairly new Sony cameras and find the menu and control systems to be incredibly non-intuitive to say the least.  

The problem is that while Apple could, in time, fix all the backwards electronics, stupid cars and perhaps balance the federal budget, Steve Jobs has beaten some sense into Apple management that they must concentration on the details of just a few selected products. That  is enough to make Apple the most valuable company in the world later on this year.

That's Greg's bite for today.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
Backblaze 4.3.0.44 - Online backup servi...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Numi 3.15 - Menu-bar calculator supports...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
EtreCheck 3.3.3 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
BusyContacts 1.1.8 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
TunnelBear 3.0.14 - Subscription-based p...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Apple Final Cut Pro X 10.3.4 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Hopper Disassembler 4.2.1- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32-bit and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about... Read more
Slack 2.6.2 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.6.2: Fixed Inexplicably, context menus and spell-check... Read more

Latest Forum Discussions

See All

The best new games we played this week
We were quite busy this week. A bunch of big mobile games launched over the past few days, alongside a few teeny surprises. There're lots of quality games to load your phone with. We've gone and picked out five of our favorites for the week. [... | Read more »
Magikarp Jump beginner's guide
Magikarp Jump is a mystifying little game. Part Tamagotchi, part idle clicker, there's not a whole lot of video game there, per se, but for some reason we can't help coming back to it again and again. Your goal is to train up a little Magikarp to... | Read more »
Goat Simulator PAYDAY (Games)
Goat Simulator PAYDAY 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICES **iPhone 4S, iPad 2, iPod Touch 5 or better Goat Simulator: Payday is the most... | Read more »
GRID Autosport delayed until autumn
Sorry mobile racing fans -- GRID Autosport has been delayed a few months. The game is now expected to launch this fall on iOS. Feral Interactive announced that they wanted more time to work on the game's UI and overall performance before launching... | Read more »
Zombie Gunship Survival Beginner's...
The much anticipated Zombie Gunship Survival is here. In this latest entry in the Zombie Gunship franchise, you're tasked with supporting ground troops and protecting your base from the zombie horde. There's a lot of rich base building fun, and... | Read more »
Mordheim: Warband Skirmish (Games)
Mordheim: Warband Skirmish 1.2.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.2.2 (iTunes) Description: Explore the ruins of the City of Mordheim, clash with other scavenging warbands and collect Wyrdstone -... | Read more »
Mordheim: Warband Skirmish brings tablet...
Legendary Games has just launched Mordheim: Warband Skirmish, a new turn-based action game for iOS and Android. | Read more »
Magikarp Jump splashes onto Android worl...
If you're tired ofPokémon GObut still want something to satisfy your mobilePokémon fix,Magikarp Jumpmay just do the trick. It's out now on Android devices the world over. While it looks like a simple arcade jumper, there's quite a bit more to it... | Read more »
Purrfectly charming open-world RPG Cat Q...
Cat Quest, an expansive open-world RPG from former Koei-Tecmo developers, got a new gameplay trailer today. The video showcases the combat and exploration features of this feline-themed RPG. Cat puns abound as you travel across a large map in a... | Read more »
Jaipur: A Card Game of Duels (Games)
Jaipur: A Card Game of Duels 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ** WARNING: iPad 2, iPad Mini 1 & iPhone 4S are NOT compatible. ** *** Special Launch Price for a limited... | Read more »

Price Scanner via MacPrices.net

Memorial Day savings: 13-inch Touch Bar MacBo...
B&H Photo has the 2016 Apple 13″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 13″ 2.9GHz/512GB... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H has 12″ 1.2GHz Retina MacBooks on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 12″ 1.2GHz Space Gray Retina MacBook: $1449.99 $150 off... Read more
15-inch 2.7GHz Silver Touch Bar MacBook Pro o...
MacMall has the 15-inch 2.7GHz Silver Touch Bar MacBook Pro (MLW82LL/A) on sale for $2569 as part of their Memorial Day sale. Shipping is free. Their price is $230 off MSRP. Read more
Free Tread Wisely Mobile App Endorsed By Fath...
Just in time for the summer driving season, Cooper Tire & Rubber Company has announced the launch of a new Tread Wisely mobile app. Designed to promote tire and vehicle safety among teens and... Read more
Commercial Notebooks And Detachable Tablets W...
Worldwide shipments of personal computing devices (PCDs), comprised of traditional PCs (a combination of desktop, notebook, and workstations) and tablets (slates and detachables), are forecast to... Read more
Best value this Memorial Day weekend: Touch B...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $130 o...
Overstock.com has 13″ MacBook Airs on sale for up to $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
2.8GHz Mac mini available for $973 with free...
Adorama has the 2.8GHz Mac mini available for $973, $16 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more

Jobs Board

*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
Best Buy *Apple* Computing Master - Best Bu...
**509643BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001482- Apple Valley-Store **Job Description:** **What does a Best Buy Apple Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
*Apple* Mac and Mobility Engineer - Infogrou...
Title: Apple Mac and Mobility Engineer Location: Portland, OR Area Type: 12 month contract Job: 17412 Here's a chance to take your skills to the limit, learn new Read more
*Apple* Retail - Multiple Positions, White P...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.