Greg's bite: Zoom, PlayBook killer features
TweetFollow Us on Twitter

Greg's bite: Zoom, PlayBook killer features

By Greg Mills

According to several articles I have read, the Zoom slate computer Motorola is launching has yet another serious problem I missed for yesterday's article. For what ever reason, Motorola didn't make a Wi-Fi only version of Zoom.  

What makes the situation even more of a problem for them is that you have to pay for 3G to get the WiFi to work. I thought someone had some wires crossed, but this appears to be true. Sell Motorola stock, as it is going to take a beating.

Motorola thinks it can sell a less capable device for more than Apple? Get real. Apple products are the gold standard that consumers compare "Johnny come lately" products to. Even worse for Motorola and RIM, the iPad 2 is just around the corner and suddenly Zoom will disappear from the press as iPad stories dominate.

Not to be left out, RIM also built in a killer feature. I don't mean a killer sales feature, I mean a product killer. Remember the spy movies where the freshly captured secret agent grimly puts a poison tablet between his teeth, grimaces as they crush down on it as nasty foam oozes out from his mouth, he falls down and goes into a death rattle? That is sort of like the product killer feature baked into PlayBook. You can only hook up the RIM PlayBook to the Internet by tethering with a BlackBerry. That's right: RIM forces you to buy and use a BlackBerry to get PlayBook to work.

Can you imagine Apple trying to sell an iPad that could only hook up to the Internet by tethering with an iPhone? Not only does this force you to buy a second product, but you also must pay for tethering service from your cell phone company. Not only do you limit your market to those who both have a certain brand of phone but then only to those both have the right phone and want the tablet. Apple long ago learned that when you sell an elegant product, that just works, customers are drawn to the rest of your line. The halo effect is one reason marketing experts use Apple as an example of how to do that right.

You don't make one device dependent upon another to sell them both. You create stand-alone devices that so delight the customer you win them over by the sheer quality of the product line.  That sounds simple, but it has taken Apple a while to create and concentrate on category killers that are becoming the gold standard for their class.  The iPod, iPhone, iPad and Mac all are all flying off the shelf simply due to quality and superior software.

While I discount Apple getting into making commodity items like flat screen TVs, there are interesting electronic devices that still suffer the pre-Apple design process. PlayStation 3, for example, has a really backwards OS. Apple could sure teach Sony a thing or two about creating a better OS. It takes as many as 10 separate commands just to shut the darn thing down, and then it still burns 175 watts in standby mode. I cold cock it in disgust by turning off the power.

Digital camcorders are also lacking the Apple touch. Digital cameras might see some improvements as the OS on some of them are still really backwards. I own fairly new Sony cameras and find the menu and control systems to be incredibly non-intuitive to say the least.  

The problem is that while Apple could, in time, fix all the backwards electronics, stupid cars and perhaps balance the federal budget, Steve Jobs has beaten some sense into Apple management that they must concentration on the details of just a few selected products. That  is enough to make Apple the most valuable company in the world later on this year.

That's Greg's bite for today.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at . He can be emailed at gregmills.mac.)


Community Search:
MacTech Search:

Software Updates via MacUpdate

Garmin Express - Manage your Gar...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
Duet - Use your iPad as an exter...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version Read more
Apple iTunes 12.5.2 - Play Apple Music a...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Pinegrow Web Designer 2.95 - Mockup and...
Pinegrow Web Designer is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation, Angular JS, and... Read more
jAlbum Pro 13.6 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
jAlbum 13.6 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
TextMate 2.0-beta.12.26 - Code/markup ed...
TextMate is a versatile plain text editor with a unique and innovative feature set which caused it to win an Apple Design Award for Best Mac OS X Developer Tool in August 2006. A rapidly growing... Read more
VMware Fusion 8.5.1 - Run Windows apps a...
VMware Fusion 8 and Fusion 8 Pro--the latest versions of its virtualization software for running Windows on a Mac without rebooting--include full support for Windows 10, OS X El Capitan, and the... Read more
Apple Final Cut Pro X 10.3 - Professiona...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Civilization VI 1.0.0 - Next iteration o...
Sid Meier’s Civilization VI is the next entry in the popular Civilization franchise. Originally created by legendary game designer Sid Meier, Civilization is a strategy game in which you attempt to... Read more

Latest Forum Discussions

See All

Plants vs. Zombies Heroes guide: How to...
Plants vs. Zombies Heroes might look cute and cuddly, but it's actually a very complex deck builder that requires a lot of time to master. While there's a bit of a learning curve, it's easy for people of any skill level to have fun with the game. | Read more »
Roofbot: Puzzler On The Roof (Games)
Roofbot: Puzzler On The Roof 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: Guide Roofie through gorgeous, meditative rooftops and try to get the right color energy balls into the... | Read more »
The 4 best food delivery apps
As the temperatures continue to drop, so does the motivation to venture outside. Sometimes you still want to eat a nice meal from that sushi place down the road though. Thankfully in these trying times, there are a number of fine food delivery... | Read more »
Toca Life: Farm (Education)
Toca Life: Farm 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Work and play the farmer's way! Milk your cow, gather eggs from your hens and raise your crops. Have a picnic, play the... | Read more »
The Lost Shield (Games)
The Lost Shield 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: The Lost shield is a brick break/adventure game. You play as a hero who must return a powerful but dangerous magic shield... | Read more »
The Forgotten Room (Games)
The Forgotten Room 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: Play as paranormal investigator John “Buster of Ghosts” Murr as he explores yet another mysteriously creepy house. This... | Read more »
5 Halloween mobile games for wimps
If you're anything like me, horror games are a great way to have nightly nightmares for the next decade or three. They're off limits, but perhaps you want to get in on the Halloween celebrations in some way. Fortunately not all Halloween themed... | Read more »
The 5 scariest mobile games
It's the most wonderful time of the year for people who enjoy scaring themselves silly with haunted houses, movies, video games, and what have you. Mobile might not be the first platform you'd turn to for quality scares, but rest assured there are... | Read more »
Lifeline: Flatline (Games)
Lifeline: Flatline 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: The Lifeline series takes a terrifying turn in this interactive horror experience. Every decision you make could help... | Read more »
Game of Dice is now available on Faceboo...
After celebrating its anniversary in style with a brand new update, there’s even more excitement in store for Game of Dice has after just being launched on Facebook Gameroom. A relatively new platform, Facebook Gameroom has been designed for PC... | Read more »

Price Scanner via

WaterField Unveils Syde MacBook Pro Touch Bar...
The new WaterField Designs Syde Case for Apple’s new MacBook Pro Touch Bar combines the top-notch laptop protection of a sleeve with the functionality and handsome look of an over-the-shoulder or... Read more
Apple Unveils Redesigned MacBook Pro With Tou...
October 27, 2016 – Apple today introduced the thinnest and lightest MacBook Pro yet, along with a new interface innovation that replaces the traditional row of function keys with a Retina-quality... Read more
Apple Unveils New TV App for Apple TV, iPhone...
October 27, 2016 – Apple today introduced a new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app... Read more
Price drops on select refurbished 2015 13″ Re...
Apple dropped prices on select Certified Refurbished 2015 13″ Retina MacBook Pros by as much as $90. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz/256GB... Read more
Apple reveals new next-generation 15″ and 13″...
Apple today revealed their next-generation 15″ and 13″ MacBook Pros. The new models are thinner and lighter than before with a new aluminum design featuring an enhanced keyboard with retina, multi-... Read more
Worldwide Smartphone Shipments Up 1.0% Year o...
According to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 362.9 million smartphones worldwide in the third... Read more
TuneBand Arm Band For iPhone 7 and 7 Plus Rel...
Grantwood Technology has added the TuneBand for iPhone 7 and 7 Plus to its smartphone armband series. The TuneBand provides a lightweight and comfortable way to wear the iPhone while running,... Read more
1.4GHz Mac mini on sale for $449, save $50
Adorama has the 1.4GHz Mac mini on sale for $50 off MSRP including free shipping plus NY & NJ sales tax only: - 1.4GHz Mac mini (Apple sku# MGEM2LL/A): $449 $50 off MSRP To purchase a mini at... Read more
21-inch 1.6GHz iMac on sale for $999, save $1...
B&H has the 21″ 1.6GHz Apple iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Macs’ Superior Enterprise Deployment Cost Eco...
IBM’s debunking of conventional wisdom and popular mythology about the relative cost of using Apple Mac computers as opposed to PCs running Microsoft Windows at the sixth annual Jamf Nation User... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Software Engineering Intern: UI Applications...
Job Summary Apple is currently seeking enthusiastic interns who can work full-time for a minimum of 12-weeks between Fall 2015 and Summer 2016. Our software Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 52812872 Houston, Texas, United States Posted: Oct. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Solutions Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.