Greg's bite: Viacom's CEO doesn't get it
TweetFollow Us on Twitter

Greg's bite: Viacom's CEO doesn't get it

By Greg Mills

The newer "go-to-market" models for digital video content that took Blockbuster down, (NetFlix and on-demand cable TV) is also threatening over-the-air broadcasting.  Rabbit ears don't hack it anymore.  

Broadcast TV is becoming a class-defining technology.  People who have the money to spend on entertainment are going to alternative ways to obtain video content. The numbers are disturbing to the broadcast industry, which relies on heavy advertising to survive. Even in the deepest recession in the living memory of the American public, the share of viewers watching "free" broadcast TV (over-the-air) are declining. Frankly, when almost half of over-the-air programing is advertising, it is no wonder those who can afford to get TV other ways do so. 

The content providers are getting used to a steady stream of money from cable and satellite TV systems. There is a small amount paid per customer to each channel provided. This amounts to a few dollars for HBO and the like and more for the sports channels. Other channels such as cartoon and children's channels demand and get far less. Then comes Apple offering to split a dollar with content providers for each and every TV show downloaded through Apple TV.  

When one subscribes to Dish or other providers 24-hour access to all provided channels is included. When you have kids, the hours watching kid shows rack up to a considerable amount of time. Getting my 11-year-old off the couch and outside is like pulling teeth. To me the notion of paying a dollar for a one-hour TV show is nuts and is never going to happen in my household. When we have the basic channels and a few extra networks available 24 hours a day under the "all you can eat" marketing plan, why pay for something freely provided by Dish?

The CEO of Viacom recently stated that charging a dollar a TV show degrades his programing. Since when did Viacom ever collect 70 cents for a single TV show delivered to one TV set? If we pay 70 cents for an entire month of Viacom's Cartoon Network, I would be surprised. As I have stated before, technology changes and those who don't embrace it are doomed to fail. As the great thinker Gregorious Maximus once stated: "Those who stand too long in the road of progress will be run over".  

On another front, the Stuxnet virus or worm, has taken out 30,000 computers in Iran. Gee, I didn't know there were that many PsC in Iran. It turns out most of the infected and screwed-up PCs had stolen versions of Windows running on them.  Sort of Bill Gate's revenge, if you will.  

It turns out an additional bit of information, the worm replicates and then hides in the code of the OS to be turned on by a date or code or who-knows-what. Then it reinfects control systems and only does its dirty stuff when it encounters evidence it is in Iran. Then, if the computer is connected to the Internet, it sends classified information out of the country.  

To whom, we don't know, but it worries the heck out of the Iran crowd who is hell-bent on nuclear bombs. The beauty of this attack is that the uncertainty of what the worm will do is keeping them off balance and shutting down unaffected systems to be safe. What if it detected overheating in the new nuclear reactor in Iran and then shut down all cooling and locked the control system up?  

The reactor core would burn a hole through the floor and make the containment chamber radio active for 10,000 years. Why bother to launch a military attack when you can remotely melt the darn thing down? It is unknown if the reactor will even be turned on until the computer issues are cleared up.  

Thank goodness, they didn't get a Mac! That Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at ; His email is )


Community Search:
MacTech Search:

Software Updates via MacUpdate

Planet Diver guide - How to survive long...
Planet Diver is an endless arcade game about diving through planets while dodging lava, killing bats, and collecting Starstuff. Here are some tips to help you go the distance. [Read more] | Read more »
KORG iDS-10 (Music)
KORG iDS-10 1.0.0 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.0 (iTunes) Description: ** Debut Discount: 50% OFF! Sale Price US$9.99 (Regular price US$19.99). Other all Korg apps are also 50% OFF until Dec 28! **... | Read more »
World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »

Price Scanner via

World’s First USB-C Adapter For MacBook Suppo...
Innergie, a brand of Delta Electronics, has announced its official release of the world’s first USB-C adapter supporting four DC output voltages, the PowerGear USB-C 45. This true Type C adapter... Read more
13-inch and 11-inch MacBook Airs on sale for...
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $120 off MSRP as part of their Holiday sale including free shipping plus NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $819 $90 off... Read more
13-inch MacBook Pros on sale for up to $150 o...
Take up to $150 off MSRP on the price of a new 13″ MacBook Pro at B&H Photo today as part of their Holiday sale. Shipping is free, and B&H charges NY tax only. These prices are currently the... Read more
13-inch 128GB MacBook Air now on sale for $79...
Best Buy has just lowered their price on the 2015 13″ 1.6GHz/128GB MacBook Air to $799.99 on their online store for Cyber Monday. Choose free shipping or free local store pickup (if available). Sale... Read more
Best Buy lowers 13-inch MacBook Pro prices, n...
Best Buy has lowered prices on select 13″ MacBook Pros this afternoon. Now save up to $200 off MSRP for Cyber Monday on the following models. Choose free shipping or free local store pickup (if... Read more
Cyber Monday: Apple MacBooks on sale for up t...
Apple resellers have MacBook Pros, MacBook Airs, and MacBooks on sale for up to $250 off MSRP for Cyber Monday 2015. The following is a roundup of the lowest prices available for new models from any... Read more
Cyber Monday: Apple Watch on sale for up to $...
B&H Photo has the Apple Watch on sale for Cyber Monday for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off B... Read more
Cyber Monday: 15% off Apple products, and sto...
Use code CYBER15 on Cyber Monday only to take 15% on Apple products at Target, and store-wide. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-... Read more
iPad Air 2 And iPad mini Among Top Five Black...
Adobe has released its 2015 online shopping data for Black Friday and Thanksgiving Day. The five best selling electronic products on Black Friday were Samsung 4K TVs, Apple iPad Air 2, Microsoft Xbox... Read more
All-in-one PC Shipments Projected To Drop Ove...
Digitimes’ Aaron Lee and Joseph Tsai report that all-in-one (AIO) PC shipments may drop a double-digit percentage on-year in 2015 due to weaker-than-expected demand, although second-largest AIO make... Read more

Jobs Board

*Apple* New Products Tester Needed - Apple (...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, continues Read more
Software Engineer, *Apple* Watch - Apple (U...
# Software Engineer, Apple Watch Job Number: 33362459 Santa Clara Valley, Califo ia, United States Posted: Jul. 28, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
SW Engineer - *Apple* Music - Apple (United...
# SW Engineer - Apple Music Job Number: 40899104 San Francisco, Califo ia, United States Posted: Aug. 18, 2015 Weekly Hours: 40.00 **Job Summary** Join the Android Read more
Sr Software Engineer *Apple* Pay - Apple (U...
# Sr Software Engineer Apple Pay Job Number: 44003019 Santa Clara Valley, Califo ia, United States Posted: Nov. 13, 2015 Weekly Hours: 40.00 **Job Summary** Apple Read more
*Apple* Site Security Manager - Apple (Unite...
# Apple Site Security Manager Job Number: 42975010 Culver City, Califo ia, United States Posted: Oct. 2, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Site Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.