Greg's bite: Apple to fix newspapers
TweetFollow Us on Twitter

Greg's bite: Apple to fix newspapers

By Greg Mills

As I have mused in this space before, Apple has great expectations to develop digital download "go to market" systems that will revolutionize content publishing industries of all kinds. What they did to music with iTunes, they will do with books, newspapers, magazines, video games, software and movies.  

We see large chunks of that infrastructure already in operation. I don't claim clairvoyance, but the iPad is the format of choice for things graphic, the iPod is the format of choice for things musical and the Apple TV is the device that will allow Apple to control the digital market place for video content and games.

The server farm going on line soon in West Virginia is going to hum soon, and the cash registers in cyberspace are going to sing! We have become used to software updates streaming in from the Apple servers linked to our system software. That same infrastructure is easily able to simply download Mac OS applications. The Mac OS Application store is clearly just waiting to happen.   

The problem Apple has to overcome in fixing newspapers, which are clearly in decline, is the unwillingness of Internet users to pay for things they can find for free elsewhere. Why pay for a subscription to a newspaper when you can go to thousands of news sites for free? The content will have to be much more compelling than free sites. Publishers of newspapers are mostly still stuck on the old system of subscriptions, advertising and the paper and ink content system. That has to be modified, and I think a lot of old school newspapers are doomed due to a reluctance to accept changes that partnering with Apple will bring.  

Who will online newspaper subscribers be doing business with? Apple says Apple; the papers say the papers. Someone is going to have to give in. If I had to bet on Steve Jobs giving in or newspapers facing bankruptcy being the ones to capitulate, my money is on Jobs. Ask anyone in the music industry or the movie industry. Jobs can go all day without blinking. He smiles, of course, sort of like the cat who just ate the mouse. 

Revolutionary changes in content delivery require a different economic model. The industry of yesteryear is only familiar with the system that is failing. They are scared spitless to give up  30% of the gross to Apple when they are used to surviving on much less than that. The problem is that publishers want to pocket the savings related to not having to print on dead trees and not having to pay the paper boy anymore to deliver the physical paper. Such thinking leads to greed and an unwillingness to rethink everything based upon an entirely different economic system.

The market decline in newspapers will continue as Steve Jobs fails to convert many sinking publishers who cling to outdated methods of operation.The big  question that can't be answered yet is what will it take to get Internet consumers to pay for content? Many web sites fail due to the lack of revenue other than a paltry income from web ads. Finding a profit generating method that works is very hard for most web sites.  

Time will tell how all this shakes out as Jobs launches various content download marketing systems. The launch of iBooks, iTunes, movies, apps, advertising online and software are bound to be a bigger business than computers alone.  Apple Inc. shed the computer name a few years ago, and now we are beginning to see why. 

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Typinator 7.4 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Fantastical 2.4.5 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
Monosnap 3.4.9 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Features Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel... Read more
Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Direct Mail 5.2.1 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for macOS. Create, send, and track great looking email campaigns that get results. Start your newsletter by selecting... Read more
Direct Mail 5.2.1 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for macOS. Create, send, and track great looking email campaigns that get results. Start your newsletter by selecting... Read more
Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
MarsEdit 4.0.5 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more

Latest Forum Discussions

See All

What mobile gaming can learn from the Ni...
While Nintendo might not have had things all its own way since it began developing for mobile, one thing it has got right is the release of the Switch. After the disappointment of the WiiU, which I still can't really explain, the Switch felt a... | Read more »
Programmer of Sonic The Hedgehog launche...
Japanese programmer Yuji Naka is best known for leading the team that created the original Sonic The Hedgehog. He’s moved on from the speedy blue hero since then, launching his own company based in Tokyo – Prope Games. Legend of Coin is the... | Read more »
Why doesn't mobile gaming have its...
The Overwatch League is a pretty big deal. It's an attempt to really push eSports into the mainstream, by turning them into, well, regular sports. But slightly less sweaty. It's a lavish affair with teams from all around the world, and more... | Read more »
Give Webzen’s new billiard game PoolTime...
Best known for producing hugely popular MMO titles, South Korean publisher Webzen is now taking aim at a different genre altogether. PoolTime is a realistic eight ball pool simulator, allowing you to compete in real-time matches against players... | Read more »
Let Them Come Guide - How to survive aga...
Let Them Come is all about making it as far as possible against overwhelming odds. Check out some of these tips to help you last a little longer in your unwinnable fight: [Read more] | Read more »
All the best games on sale for iPhone an...
Happy last day of the week. I hope you've been having a good one. I have. I saw ten doggos today. So because I'm in a good mood, I thought I'd round up all of the best games that are currently on sale on the App Store. [Read more] | Read more »
The very best games that came out for iP...
We're getting to the end of the first real, full, proper week of 2018. And in that time we've seen some pretty awesome games landing on the App Store. Of course, we've seen some absolute duffers as well. The sort of games that you look at and... | Read more »
Rusty Lake Paradise (Games)
Rusty Lake Paradise 1.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.4 (iTunes) Description: Jakob, the oldest son of the Eilander family, is returning to Paradise island after his mother passed away. Since her... | Read more »
Antihero Guide - Sneaky tricks to get ah...
Games of Antihero start out small and streamlined, but they quickly turn into long strategic conquests as you fight for control of the Victorian-era streets. If you find yourself struggling in the skullduggery department, here are a few things you... | Read more »
Here's why Niantic pulling Pokemon...
If there's one thing that Pokemon GO did well, it was bringing people together. I still remember seeing groups of people around the marina near where I live in the weeks after the game came out, all of them trying to grab some water Pokemon. There... | Read more »

Price Scanner via MacPrices.net

10″ iPad Pros on sale for $50-$75 off MSRP, n...
B&H Photo has 10″ and #Apple #iPad Pros on sale for up to $75 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only. Note that some sale prices are restricted to certain... Read more
Apple refurbished Mac minis available startin...
Apple has restocked Certified Refurbished Mac minis starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Amazon offers Silver 13″ Apple MacBook Pros f...
Amazon has new Silver 2017 13″ #Apple #MacBook Pros on sale today for up to $150 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Silver MacBook Pro (MPXR2LL/A): $1199.99 $100 off MSRP – 13... Read more
Sale: 12″ 1.3GHz MacBooks on sale for $1499,...
B&H Photo has Space Gray and Rose Gold 12″ 1.3GHz #Apple MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 12″ 1.3GHz Space... Read more
Apple offers Certified Refurbished 2017 iMacs...
Apple has a full line of Certified Refurbished iMacs available for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27... Read more
13″ MacBook Airs on sale for $120-$100 off MS...
B&H Photo has 2017 13″ 128GB MacBook Airs on sale for $120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $... Read more
15″ Touch Bar MacBook Pros on sale for up to...
Adorama has Space Gray 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2199, $200 off... Read more
21″ 3.4GHz 4K iMac on sale for $1399, $100 of...
Adorama has the 21″ 3.4GHz 4K #Apple #iMac on sale today for $1399. Their price is $100 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 21″ 3.4GHz 4K iMac (MNE02LL/A... Read more
B&H offering 13″ Apple MacBook Pros for u...
B&H Photo has 13″ MacBook Pros on sale for up to $75-$120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13-inch 2.3GHz/128GB Space Gray MacBook Pro (... Read more
B&H continues to offer clearance 2016 15″...
B&H Photo has clearance 2016 15″ #MacBook Pros available for up to $800 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Site Reliability Engineer, *Apple* Pay - Ap...
# Site Reliability Engineer, Apple Pay Job Number: 113356036 Santa Clara Valley, California, United States Posted: 12-Jan-2018 Weekly Hours: 40.00 **Job Summary** Read more
UI Tools and Automation Engineer, *Apple* M...
# UI Tools and Automation Engineer, Apple Media Products Job Number: 86351939 Santa Clara Valley, California, United States Posted: 11-Jan-2018 Weekly Hours: 40.00 Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
UI Tools and Automation Engineer, *Apple* M...
# UI Tools and Automation Engineer, Apple Media Products Job Number: 113136387 Santa Clara Valley, California, United States Posted: 11-Jan-2018 Weekly Hours: 40.00 Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.