The 'religion' of Apple
TweetFollow Us on Twitter

The 'religion' of Apple

I'm one of the biggest Apple supporters around -- and have been even during its "beleaguered" years (when I actually did some freelance PR work for the local Apple education branch) -- but I certainly don't consider Apple my religion. Or a religion, at all.

I'm a Christian, and proud of it. On the other hand, I'm a fervent (well, usually) supporter of Apple products, but certainly don't worship them or the company that makes them. The same can be said of other Christians -- and Jews, Hindus, Muslims, etc. -- worldwide.

However, in a research paper published this month (http://macosg.me/2/m9) by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and the iPhone is to understand its minimalist, white-walled stores as the new churches of the tech generation.

"The religious-like behavior and language surrounding Apple devotion/fandom is an example of 'implicit religion,'" Prof. Heidi Campbell, one of the authors of the study, told FoxNews (http://macosg.me/2/m8). Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.

University researchers note that Apple's history has elements that reflect basic elements of more traditional religions:

° Apple's creation story epitomizes the humble garage origin of its technology -- not unlike the humble manger of Jesus' birth.

° Apple CEO Steve Jobs is perceived as a messianic leader who was fired but rose again to save the company.

° Apple has traditionally had an evil archenemy, the Devil, as represented first by Microsoft and now by Google.

In the words of John Stossel, "give me a break." Do you know anyone who prays to Steve Jobs? (BTW, if he's the Messiah, who are his 12 apostles?) Do you know anyone who considers their iPhone a sacred relic (pricey maybe, but not sacred -- and I think a sacred relic would have better widespread reception)? Do you know anyone who bows before their Mac? I may hug mine occasionally after having to use a Windows box, but that's different.

Most Apple fans simply like the company's usually seamless blend of form and function and are willing to deal with the occasional blunder such as "Antennagate" and Jobs' refusal to allow Blu-ray playback on the Mac. Sure, there are a few fringe elements in the Apple world who are a bit, er, overly zealous, but no more so than fans of other companies such as Harley Davidson, BMW, Mercedes, etc.

So, sure, I'll argue that Apple makes the best tech products around. I'll also argue that:

° Cherry Dr. Pepper is the best soft drink.

° Elton John and Bernie Taupin are the best song-writing duo since Lennon-McCarthy.

° John Travolta is the most under-appreciated actor of his generation (though his latest film choices don't help me with this argument.)

But I don't sip Cherry Dr. Pepper as a sacrament. I don't consider going down the Yellow Brick Road with Taupin-John a religious experience. And I don't consider Travolta a divine being.

Ditto with Apple. It's a cool tech company that makes products I love to use and which make my life more enjoyable and productive.

But a religion. No way.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The best scanner app on mobile
People always say that the best camera is the one you have with you. Well, the same is true with scanners, and your phone can be a pretty great tool for scanning receipts and other documents while you're on the go. [Read more] | Read more »
MARVEL Avengers Academy guide - How to g...
MARVEL Avengers Academy lets you build your own superhero school and fill it with heroes from the Marvel universe. It can be a little slow going to get your school's attendance up though, so we've gathered together somesome tips to help you do this... | Read more »
Shadow Blade: Reload guide - How to hack...
Shadow Blade: Reload is the kind of action-platformer that would have happily sucked up hours of your time on a console a few years back.Now, you can take it with you wherever you go, and its mobile conversion is not too shabby at all. To help you... | Read more »
Tomb of the Mask guide - How to increase...
Tomb of the Mask is a great endless arcade game from Happymagenta in which quick reflexes and a persistent attitude can go a long way toward earning a top score. Check out these tips to see if you can give yourself an edge on the leaderboards. [... | Read more »
Smooth Operator! (Games)
Smooth Operator! 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Smooth Operator is a weird, weird two-player kissing game. Squeeze in for 2 player fun on a single iPad, creating awkward... | Read more »
Sinless: Remastered (Games)
Sinless: Remastered 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
_PRISM Guide - How to solve those puzzle...
_PRISM is a rather delightful puzzle game that’s been tailor made for touch screens. While part of the fun is figuring things out as you go along, we thought we’d offer you a helping hand at getting in the right mindset. Don’t worry about messing... | Read more »
Fractal Space (Games)
Fractal Space 1.3.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.3.1 (iTunes) Description: Live the memorable experience of Fractal Space, a unique first person adventure & puzzle game by Haze Games! Will you... | Read more »
Set off on an adventure through the Cand...
Like match three puzzlers? If so, Jelly Blast, the innovative iOS and Android game which launched last year, is worth a look. Jelly Blast sees you head off on an epic adventure through the Candy Kingdom with your friends Lily, Mr. Hare, and Mr.... | Read more »
Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

Sale! 27-inch 3.2GHz 5K iMac for $1799, save...
B&H Photo has the 27″ 3.2GHz/1TB Fusion 5K iMac (MK472LL/A) on sale for $1799.99 including free shipping plus NY tax only. Their price is $200 off MSRP, and it’s the lowest price available for... Read more
cb Hardcase – Handmade and Premium Protective...
Baden-Baden, Germany based company cb innovations has introduced the new cb Hardcase for iPhone. Featuring fine Italian Premium leather that makes for a unique look and feel, the cb Hardcase... Read more
Free Quartz News Aggregation App Puts News Yo...
Quartz have released their new iPhone app. via the Apple App Store. The app, exclusive to iPhone (also compatible with iPad and iPod touch.), provides a whole new way to experience Quartz, which set... Read more
Apple Watch on sale for $100 off MSRP, free s...
B&H Photo has the Apple Watch on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $100 off - Apple Watch: $100 off Read more
Sale! B&H Photo offers 12-inch Retina Mac...
B&H Photo has 12″ Retina MacBooks on sale for $300 off MSRP for a limited time. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook: $999 $300 off MSRP - 12″ 1.... Read more
Save up to $470 with previous generation 27-i...
B&H Photo has previous-generation 27″ iMacs available for up to $470 off original MSRP, with prices starting at $1329. Each iMac includes free shipping, and B&H charges NY sales tax only: -... Read more
12-inch 1.1GHz Gray Retina MacBook on sale fo...
Musician’s Friend has the 12″ 1.1GHz Gray Retina MacBook on sale for $1199.99 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
11-inch 256GB MacBook Air on sale for $999, $...
B&H Photo has the 11″ 1.6GHz/256GB MacBook Air on sale for $999.99 including free shipping plus NY sales tax only. That’s $100 off MSRP. MacMall has the 11″ 1.6GHz/256GB MacBook Air on sale for $... Read more
Free Reverso Context 3.1 For iOS Offers Conte...
Montreal, Canada based online and mobile translation and dictionary company Reverso has just released its Reverso Context 3.1 mobile app. The app provides its users with contextual translations of... Read more
Free SOSmart Automatic Car Crash Detection Ap...
Santiago, Chile based SOSmart SpA has announced release and immediate availably of SOSmart automatic car crash detection 2.4.8, an update to their app utility developed for iOS and Android devices.... Read more

Jobs Board

*Apple* Solution Specialist - Healthcare - C...
*Job Description* The Apple Solution Specialist - Healthcare proactively drives revenue and profit in the assigned sales segment, Healthcare, specific to Apple . This Read more
Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Reporter - Business Insider, Inc. (U...
Business Insider is looking for a reporter to cover Apple , the biggest and arguably most important company in tech. As our primary Apple reporter, you will: * Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.