The 'religion' of Apple
TweetFollow Us on Twitter

The 'religion' of Apple

I'm one of the biggest Apple supporters around -- and have been even during its "beleaguered" years (when I actually did some freelance PR work for the local Apple education branch) -- but I certainly don't consider Apple my religion. Or a religion, at all.

I'm a Christian, and proud of it. On the other hand, I'm a fervent (well, usually) supporter of Apple products, but certainly don't worship them or the company that makes them. The same can be said of other Christians -- and Jews, Hindus, Muslims, etc. -- worldwide.

However, in a research paper published this month (http://macosg.me/2/m9) by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and the iPhone is to understand its minimalist, white-walled stores as the new churches of the tech generation.

"The religious-like behavior and language surrounding Apple devotion/fandom is an example of 'implicit religion,'" Prof. Heidi Campbell, one of the authors of the study, told FoxNews (http://macosg.me/2/m8). Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.

University researchers note that Apple's history has elements that reflect basic elements of more traditional religions:

° Apple's creation story epitomizes the humble garage origin of its technology -- not unlike the humble manger of Jesus' birth.

° Apple CEO Steve Jobs is perceived as a messianic leader who was fired but rose again to save the company.

° Apple has traditionally had an evil archenemy, the Devil, as represented first by Microsoft and now by Google.

In the words of John Stossel, "give me a break." Do you know anyone who prays to Steve Jobs? (BTW, if he's the Messiah, who are his 12 apostles?) Do you know anyone who considers their iPhone a sacred relic (pricey maybe, but not sacred -- and I think a sacred relic would have better widespread reception)? Do you know anyone who bows before their Mac? I may hug mine occasionally after having to use a Windows box, but that's different.

Most Apple fans simply like the company's usually seamless blend of form and function and are willing to deal with the occasional blunder such as "Antennagate" and Jobs' refusal to allow Blu-ray playback on the Mac. Sure, there are a few fringe elements in the Apple world who are a bit, er, overly zealous, but no more so than fans of other companies such as Harley Davidson, BMW, Mercedes, etc.

So, sure, I'll argue that Apple makes the best tech products around. I'll also argue that:

° Cherry Dr. Pepper is the best soft drink.

° Elton John and Bernie Taupin are the best song-writing duo since Lennon-McCarthy.

° John Travolta is the most under-appreciated actor of his generation (though his latest film choices don't help me with this argument.)

But I don't sip Cherry Dr. Pepper as a sacrament. I don't consider going down the Yellow Brick Road with Taupin-John a religious experience. And I don't consider Travolta a divine being.

Ditto with Apple. It's a cool tech company that makes products I love to use and which make my life more enjoyable and productive.

But a religion. No way.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to win big in Slots Deluxe
Cheating while gambling is illegal and morally wrong, and in some parts of the world it leads to men with names like Vinnie "Six Knuckles" Manchenzo beating you to a pulp in a dark alley. [Read more] | Read more »
How to take over the world in Dictator 2
Running a country isn't easy - especially when you're a dictator who wants to take over the world and crush everyone in your path while you do it. [Read more] | Read more »
Tips and tricks to get a higher score in...
Tank.iois - you guessed it! - another multiplayer arena battler likeAgar.io and Slither.io. It does differentiate itself by putting you in a tiny tank though, so it's not exactly the same. To help you get that all-important high score, we've got a... | Read more »
How to unlock characters in One Tap Tenn...
As the title suggests, One Tap Tennis requires only a single tap to play its particular brand of tennis, and rewards you with a ton of unlockable characters if you perform well. Fortunately for you, we at 148Apps have got a few tips and tricks to... | Read more »
Grab it now: Game Craft’s Legend of War...
The real time strategy game is now available for you to sink your teeth into, through the App Store and Google Play. Combining elements of skill, strategy and empire building, Legend of War is a real gamers’ game. [Read more] | Read more »
Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube? Solve the impossible puzzles to find out, and help a lost little cube find his... | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
Wildfulness - Unwind in nature and calm...
Wildfulness - Unwind in nature and calm your mind with nature sounds and illustrations 1.0 Device: iOS Universal Category: Healthcare & Fitness Price: $1.99, Version: 1.0 (iTunes) Description: Spending time in nature helps you to... | Read more »
Dr. Panda Racers (Education)
Dr. Panda Racers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: STEP ON THE GAS, RACE AND WIN!Fasten your seat belts and get ready to race! Speed your way to the finish line while doing... | Read more »

Price Scanner via MacPrices.net

Enterprise Workers Pick Technology Over Perks...
New Adobe study shows surprising attitudes about office jobs and where the future of work is heading. Adobe has released survey findings revealing that a surprising 70 percent of U.S. office workers... Read more
Goal Zero and OtterBox Partner to Expand iPh...
Goal Zero, specialists in portable power, have announced a partnership with OtterBox, brand smartphone case protection, to offer the Slide and Slide Plus Batteries as modules compatible with the new... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Clearance 2015 13-inch MacBook Airs available...
B&H Photo has clearance 2015 13″ MacBook Airs available for $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379.99 $120 off MSRP - 21″ 2.8GHz iMac: $1189 $110 off MSRP - 21″ 1... Read more
Kanex Introduces GoPower USB-C Rechargeable B...
Kanex has announced its GoPower USB-C portable battery for the USB-C MacBook, featuring the new industry standard connector and cable used for connectivity and power. Providing users with a new... Read more
Convertible and Detachable Devices Winning Ov...
According to the latest figures published by International Data Corporation (IDC), Western European shipments of ultraslim convertibles and detachables posted positive growth (44.7%) to account for... Read more
New MacBook Pros And Will MacBook Air Be Upgr...
With my mid-2013 13-inch MacBook Air closing on its third anniversary come November, I’m in system upgrade mode. Actually the Haswell CPU equipped Air is still doing a fine job, but my good wife is... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more

Jobs Board

*Apple* Project Engineer - Smart Source Inc...
SmartSource is in need of an Apple Project Engineer for a 12 month contract opportunity in Pittsburg, PA. Role: Apple Project Engineer Location: Pittsburg, PA Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
Service Assistant - *Apple* Chevrolet *App...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive, we Read more
Editor, *Apple* News - APPLE (United States...
Job Summary The Apple News team is looking for a passionate and knowledgeable editor with experience covering entertainment/pop culture and experience running social Read more
*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.