The 'religion' of Apple
TweetFollow Us on Twitter

The 'religion' of Apple

I'm one of the biggest Apple supporters around -- and have been even during its "beleaguered" years (when I actually did some freelance PR work for the local Apple education branch) -- but I certainly don't consider Apple my religion. Or a religion, at all.

I'm a Christian, and proud of it. On the other hand, I'm a fervent (well, usually) supporter of Apple products, but certainly don't worship them or the company that makes them. The same can be said of other Christians -- and Jews, Hindus, Muslims, etc. -- worldwide.

However, in a research paper published this month (http://macosg.me/2/m9) by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and the iPhone is to understand its minimalist, white-walled stores as the new churches of the tech generation.

"The religious-like behavior and language surrounding Apple devotion/fandom is an example of 'implicit religion,'" Prof. Heidi Campbell, one of the authors of the study, told FoxNews (http://macosg.me/2/m8). Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.

University researchers note that Apple's history has elements that reflect basic elements of more traditional religions:

° Apple's creation story epitomizes the humble garage origin of its technology -- not unlike the humble manger of Jesus' birth.

° Apple CEO Steve Jobs is perceived as a messianic leader who was fired but rose again to save the company.

° Apple has traditionally had an evil archenemy, the Devil, as represented first by Microsoft and now by Google.

In the words of John Stossel, "give me a break." Do you know anyone who prays to Steve Jobs? (BTW, if he's the Messiah, who are his 12 apostles?) Do you know anyone who considers their iPhone a sacred relic (pricey maybe, but not sacred -- and I think a sacred relic would have better widespread reception)? Do you know anyone who bows before their Mac? I may hug mine occasionally after having to use a Windows box, but that's different.

Most Apple fans simply like the company's usually seamless blend of form and function and are willing to deal with the occasional blunder such as "Antennagate" and Jobs' refusal to allow Blu-ray playback on the Mac. Sure, there are a few fringe elements in the Apple world who are a bit, er, overly zealous, but no more so than fans of other companies such as Harley Davidson, BMW, Mercedes, etc.

So, sure, I'll argue that Apple makes the best tech products around. I'll also argue that:

° Cherry Dr. Pepper is the best soft drink.

° Elton John and Bernie Taupin are the best song-writing duo since Lennon-McCarthy.

° John Travolta is the most under-appreciated actor of his generation (though his latest film choices don't help me with this argument.)

But I don't sip Cherry Dr. Pepper as a sacrament. I don't consider going down the Yellow Brick Road with Taupin-John a religious experience. And I don't consider Travolta a divine being.

Ditto with Apple. It's a cool tech company that makes products I love to use and which make my life more enjoyable and productive.

But a religion. No way.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Little Snitch 3.5.3 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
Cocktail 8.4 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
PDFKey Pro 4.3 - Edit and print password...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Kodi 15.0.beta1 - Powerful media center...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
DiskCatalogMaker 6.4.12 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
Macs Fan Control 1.3.0.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
Lyn 1.5.11 - Lightweight image browser a...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more
NeoOffice 2014.11 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LaunchBar 6.4 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Remotix 3.1.4 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more

Crossy Road Devs Hipster Whale are Bring...
Hipster Whale, the minds behind the rather popular (and rather great) Crossy Road, have teamed-up with Bandai Namco to create PAC-MAN 256: an absolutely bonkers looking maze runner chaser thing. | Read more »
Meet the New Spotify Music
Spotify Music  has a lot going on. They're introducing 3 new modes to serve all your musical needs, with the "Now" start page  gives you curated playlists based on your particular tastes. As you listen the app will learn more about your tastes and... | Read more »
What the Apple Watch Gets Right, and Wha...
| Read more »
Celebrate PAC-MAN's 35th Birthday W...
BANDAI NAMCO Entertainment America is celebrating PAC-MAN's 35th anniversary by releasing updates for PAC-MAN and PAC-MAN Lite for iOS. [Read more] | Read more »
Strike Wing Episode 2 has Landed on the...
Strike Wing: Raptor Rising is an exciting space combat simulator by Crescent Moon Games, which was recently updated to continue the story with Episode 2. [Read more] | Read more »
Kiqplan Expands its Interactive Coaching...
The makers of Fitbug have been hard at work on their Kiqplan lineup, and have added four new summer themed plans to help you get the most out of your workout. [Read more] | Read more »
Make a Photobook in Minutes with Pictyea...
What happens when you can't stop taking photos and have an urge to create a photobook? Pictyear saves the day. [Read more] | Read more »
This Week at 148Apps: May 18-22, 2015
May Days at 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the... | Read more »
Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »

Price Scanner via MacPrices.net

What Would the ideal Apple Productivity Platf...
For the past four years I’ve kept a foot in both the Mac and iPad camps respectively. my daily computing hours divided about 50/50 between the two devices with remarkable consistency. However, there’... Read more
New 13-inch 2.9GHz Retina MacBook Pro on sale...
B&H Photo has the 13″ 2.9GHz/512GB Retina MacBook Pro on sale for $1699.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price for this model from... Read more
12-inch MacBook stock status for Monday, May...
The new 12″ Retina MacBooks are still on backorder at The Apple Store with a 3-5 week waiting period. However, a few models are in stock today at Apple resellers. Stock is limited, so act now if you’... Read more
New 27-inch 3.3GHz 5K iMac in stock with free...
Adorama has the new 27″ 3.3GHz 5K iMac in stock today for $1999 including free shipping plus NY & NJ sales tax only. Adorama will include a free copy of Apple’s 3-year AppleCare Protection Plan. Read more
Memorial Day Weekend Sale: New 27-inch 3.3GHz...
Best Buy has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary... Read more
OtterBox Maximizes Portability, Productivity...
From the kitchen recipe book to the boarsroom presentation, the OtterBox Agility Tablet System turns tablets into one of the most versatile pieces of handheld technology available. Available now, the... Read more
Launch of New Car App Gallery and Open Develo...
Automatic, a company on a mission to bring the power of the Internet into every car, has announced the launch of the Automatic App Gallery, an app store for nearly every car or truck on the road... Read more
Memorial Day Weekend Sale: 13-inch 1.6GHz Mac...
Best Buy has the new 13″ 1.6GHz/128GB MacBook Air on sale for $849 on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders... Read more
Memorial Day Weekend Sale: 27-inch 3.5GHz 5K...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2099.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary.... Read more
Sale! 16GB iPad mini 3 for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more

Jobs Board

Architect / Senior Software Engineer, *Apple...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
*Apple* Pay Support Readiness Project Manage...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Hardware Design Validation Engineer - *Apple...
**Job Summary** The Apple Watch team is looking for a Hardware Design Validation Engineer. This person will be part of the Apple Watch hardware team with Read more
Sr. Payment Program Manager, *Apple* Pay -...
**Job Summary** Apple Pay is an exciting environment and a…devices in a simple, private and secure way. The Apple Pay Team is looking for an experienced Senior Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.