Greg's bite: iPad, the foundation, the digital juggernaut
TweetFollow Us on Twitter

Greg's bite: iPad, the foundation, the digital juggernaut

By Greg Mills

(Note:  I am writing this on Sunday, the day before the Apple WWDC keynote.) The mainstream "paper press" seems to be faltering all around the US. Most major newspapers are running in the red and have been losing money for some time now.  

One paper in Honolulu bought the other paper so now there is one. Major economic changes are taking place at a breath-taking pace. This is very bad if you are part of the old content economy, but very good if you are part of the digital content delivery revolution.  

What began as a novel way to send a note to someone else on line as an email became a torrent -- and now the number of emails delivered each day is more than physical letters. The Post Office has complained that itss revenue is suffering because of virtually free email replacing the postage stamp model of financing written communication. The postal union is crying all the way to Congress and, sometime ago, actually suggested a tax on each email to be paid to the Post Office to offset the loss due to reduced mail volume.  

We have seen postage rates go up in sort of a cascade effect where less mail and entrenched overhead makes the US Post Office a chronic money losing situation. The notion that the government should bail out aged economic systems that are being replaced by newer and better solution, is nuts.  

Virtually free email, that is instantly received, will beat wasting paper and a 44 cent stamp that delivers letters days later. The overhead of physical mail is represented by the Post Office and cutting down trees, burning fuel to deliver the mail etc.   

Note that on the iPad home screen, that the bloated iTunes "channel" channel, if you will, is now divided into iTunes, Videos, Books and the App Store, each with its own button. This is likely to be done on the Mac platform as well, -- and soon. This underlines the strategic direction Apple is going in digital content delivery, which is represented by those channels.

The flawed notion that the existing economic models of content publishing can survive is seen in listed prices for on-line content that is often the same as for physical versions. Content "packages" in the form of software disks, DVDs, books, magazines, music, newspapers and even the US Mail are all under assault by the digital juggernaut. Given time, the economic reality will set in and free enterprise market forces will prevail and force lower prices. Digital content of all types will be priced lower to reflect the savings to content providers of going digital, while sales volume soars.  

To content providers: I am tired of your whining that Internet consumers won't pay for anything. Stop trying to gouge us and we will pony up. Pass along the savings of going digital, and we will forgo the physical media. Don't expect to put all the savings of going to digital content delivery in  your pocket.

The assault on conventional content delivery is headed up by Apple. What we have seen in the music industry in the form of iTunes is going to happen again in the publishing and entertainment industry. The Video button on iPad will become the iTunes of what is now the DVD industry.

We have seen what happened to the music industry, because Apple saw that there was money to be made in offering music on line, at reasonable prices. There was strife in the industry that wanted to force the old economic model on the new delivery system. In the end, Apple won and so much money flowed to the music industry that, begrudgingly, they had to agree with the offer Steve Jobs offered them.   

Cable and satellite TV is ripe for a better technology to replace it, and Apple TV and Steve Jobs are going to do just that. Balkanization of video content represents a problem that I bet Apple will solve. Mr. Jobs told journalist Walt Mossberg the just other day in an interview that greater minds than those at Apple couldn't solve the issues of consolidating digital content delivery, but I think "thou protesteth too much," Steve. I expect to see Apple do the iTune thing to video content delivery. 

The App Store is also spun off on the iPad with an App Store button. We have already seen that the delivery of software sold over the Internet works, and the success of the App Store is an indication that content in the form of software will also forgo physical media.   

The iBooks button will become the iTunes of the publishing industry. Saving the publishing industry is shorthand for creating an Apple digital delivery "go to market" system and creating another major cash flow for Apple.

The iPad is the iPod equivalent for books, magazines and newspapers. Apple TV will become the iPod for video content.  The server farm Apple is building is going to be humming soon enough. Apple is becoming the digital delivery juggernaut. If you don't believe this, ask the music industry.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Tinderbox 7.0.0 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
1Password 6.5.5 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Apple Remote Desktop Client 3.9 - Client...
Apple Remote Desktop Client is the best way to manage the Mac computers on your network. Distribute software, provide real-time online help to end users, create detailed software and hardware reports... Read more
Art Text 3.2.2 - $49.99
Art Text is graphic design software specifically tuned for lettering, typography, text mockups and various artistic text effects. Supplied with a great variety of ready to use styles and materials,... Read more
WhatRoute 2.0.15 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Sparkle 2.1.1 - $79.99
Sparkle will change your mind if you thought building websites wasn't for you. Sparkle is the intuitive site builder that lets you create sites for your online portfolio, team or band pages, or... Read more
Dash 4.0.1 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
TextSoap 8.3.2 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
Apple Remote Desktop 3.9 - Remotely cont...
Apple Remote Desktop is the best way to manage the Mac computers on your network. Distribute software, provide real-time online help to end users, create detailed software and hardware reports, and... Read more
Paragraphs 1.1.4 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Features... Read more

Blasty Bubs is a colorful Pinball and Br...
QuickByte Games has another arcade treat in the works -- this time it's a mishmash of brick breaking and Pinball mechanics. It's called Blasty Bubs, and it's a top down brickbreaker that has you slinging balls around a board. [Read more] | Read more »
Corsola and Heracross are the new region...
Generation 2 finally launched in Pokémon GO, unleashing a brand new batch of Pokémon into the wild. Even before the update went live people were speculating on how to catch elusive Pokémon like the legendary "dogs", Unknown, and whether or not... | Read more »
The Warlock of Firetop Mountain (Games)
The Warlock of Firetop Mountain 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: An epic adventure through a mysterious mountain filled with monsters, magic and mayhem! “...it looks downright... | Read more »
Fantasy MMORPG MU Origin’s receives a hu...
Developer Webzen are looking to take their highly popular fantasy battler MU Origin to the next level this month, with its most ambitious overhaul yet. The latest update introduces the long sought after Server Arena, new treasure dungeons, and much... | Read more »
RPG Djinn Caster (Games)
RPG Djinn Caster 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: SPECIAL PRICE 38% OFF(USD 7.99 -> USD 4.99)!!!A Fantasy Action RPG of far foreign lands! Summon the Djinns and rise to... | Read more »
Alto's Odyssey gets its first trail...
There's finally video evidence of Alto's Odyssey, the follow up to the 2015 App Store hit, Alto's Adventure. It looks just as soothing and atmospheric as Alto's last outing, but this time players will be journeying to the desert. Whereas Alto's... | Read more »
Last week on Pocket Gamer
What’s going on in the wider world of portable gaming? Each week we ask that question of our sister website Pocket Gamer. The PG team covers iOS gaming, just like 148Apps, but it also strays into the world of Android games and handheld consoles... | Read more »
Pokémon GO Generation 2 evolution guide
At long last, Niantic Labs finally unleashed the Generation 2 Pokémon into the wild. Pokémon GO trainers are scrambling to grab up this new set of 80 Pokémon. There are some special new tricks required to catch all of these new beasties, though.... | Read more »
The best new games we played this week
It feels as though the New Year got off to a creaking start as far as mobile games go, but that's changed over the past few weeks. The last few days alone have seen the debut of a number of wonderful games, so we thought we'd take the time to... | Read more »
Recruit more scallywags and discover new...
Get ready to show off your sea legs all over again in Oceans & Empires’ new grand update, which aims to make the act of rising to the role of seven seas ruler even more fresh and appealing, thanks to a richness of new content on both iOS and... | Read more »

Price Scanner via MacPrices.net

Apple’s New iPad Ads Don’t Address Pro Users’...
Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy... Read more
Free Verbum Catholic Bible Study App For iOS
The Verbum mobile app runs on Logos’ powerful Bible software and is an advanced resource for mobile Catholic study. The Verbum app surrounds the Bible with the Tradition. Verbum comes with 15 free... Read more
27-inch Apple iMacs on sale for up to $200 of...
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099.99 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
Amazon has 2015 15″ 2.2GHz Retina MacBook Pros (MJLQ2LL/A) available for $1849.99 including free shipping. Apple charges $1999 for this model, so Amazon’s price is represents a $150 savings. Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 WiFis available for starting at $319 including free shipping. A standard Apple one-year warranty is included: - 16GB iPad Air 2 WiFi: $319 $60 off original... Read more
Apple refurbished iPad Pros available for up...
Apple has Certified Refurbished 9″ and 12″ Apple iPad Pros available for up to $160 off the cost of new iPads. An Apple one-year warranty is included with each model, and shipping is free: - 32GB 9″... Read more
Apple restocks refurbished 2015 and 2016 13-i...
Apple has Certified Refurbished 2015 and 2016 13″ MacBook Airs available starting at $759. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2016 13″ 1.6GHz/8GB/128GB... Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros (MD101LL/A) available for $829, or $270 off original MSRP. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook... Read more
QuickerTek Announces 5TB Apple AC AirPort Tim...
QuickerTek Inc. has announced their new 5TB hard drive upgrade for Apple’s AC AirPort Time Capsule. By customer request, this upgrade also features six external antennas and offers the highest... Read more
Apple Certified Refurbished iMacs available f...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Technician - nfrastructure (United S...
Let’s Work Together Apple Technician This position is based in Portland, ME Life at nfrastructure At nfrastructure, we understand that our success results from our Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.