Greg's bite: iPad, the foundation, the digital juggernaut
TweetFollow Us on Twitter

Greg's bite: iPad, the foundation, the digital juggernaut

By Greg Mills

(Note:  I am writing this on Sunday, the day before the Apple WWDC keynote.) The mainstream "paper press" seems to be faltering all around the US. Most major newspapers are running in the red and have been losing money for some time now.  

One paper in Honolulu bought the other paper so now there is one. Major economic changes are taking place at a breath-taking pace. This is very bad if you are part of the old content economy, but very good if you are part of the digital content delivery revolution.  

What began as a novel way to send a note to someone else on line as an email became a torrent -- and now the number of emails delivered each day is more than physical letters. The Post Office has complained that itss revenue is suffering because of virtually free email replacing the postage stamp model of financing written communication. The postal union is crying all the way to Congress and, sometime ago, actually suggested a tax on each email to be paid to the Post Office to offset the loss due to reduced mail volume.  

We have seen postage rates go up in sort of a cascade effect where less mail and entrenched overhead makes the US Post Office a chronic money losing situation. The notion that the government should bail out aged economic systems that are being replaced by newer and better solution, is nuts.  

Virtually free email, that is instantly received, will beat wasting paper and a 44 cent stamp that delivers letters days later. The overhead of physical mail is represented by the Post Office and cutting down trees, burning fuel to deliver the mail etc.   

Note that on the iPad home screen, that the bloated iTunes "channel" channel, if you will, is now divided into iTunes, Videos, Books and the App Store, each with its own button. This is likely to be done on the Mac platform as well, -- and soon. This underlines the strategic direction Apple is going in digital content delivery, which is represented by those channels.

The flawed notion that the existing economic models of content publishing can survive is seen in listed prices for on-line content that is often the same as for physical versions. Content "packages" in the form of software disks, DVDs, books, magazines, music, newspapers and even the US Mail are all under assault by the digital juggernaut. Given time, the economic reality will set in and free enterprise market forces will prevail and force lower prices. Digital content of all types will be priced lower to reflect the savings to content providers of going digital, while sales volume soars.  

To content providers: I am tired of your whining that Internet consumers won't pay for anything. Stop trying to gouge us and we will pony up. Pass along the savings of going digital, and we will forgo the physical media. Don't expect to put all the savings of going to digital content delivery in  your pocket.

The assault on conventional content delivery is headed up by Apple. What we have seen in the music industry in the form of iTunes is going to happen again in the publishing and entertainment industry. The Video button on iPad will become the iTunes of what is now the DVD industry.

We have seen what happened to the music industry, because Apple saw that there was money to be made in offering music on line, at reasonable prices. There was strife in the industry that wanted to force the old economic model on the new delivery system. In the end, Apple won and so much money flowed to the music industry that, begrudgingly, they had to agree with the offer Steve Jobs offered them.   

Cable and satellite TV is ripe for a better technology to replace it, and Apple TV and Steve Jobs are going to do just that. Balkanization of video content represents a problem that I bet Apple will solve. Mr. Jobs told journalist Walt Mossberg the just other day in an interview that greater minds than those at Apple couldn't solve the issues of consolidating digital content delivery, but I think "thou protesteth too much," Steve. I expect to see Apple do the iTune thing to video content delivery. 

The App Store is also spun off on the iPad with an App Store button. We have already seen that the delivery of software sold over the Internet works, and the success of the App Store is an indication that content in the form of software will also forgo physical media.   

The iBooks button will become the iTunes of the publishing industry. Saving the publishing industry is shorthand for creating an Apple digital delivery "go to market" system and creating another major cash flow for Apple.

The iPad is the iPod equivalent for books, magazines and newspapers. Apple TV will become the iPod for video content.  The server farm Apple is building is going to be humming soon enough. Apple is becoming the digital delivery juggernaut. If you don't believe this, ask the music industry.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 
AAPL
$112.94
Apple Inc.
+1.16
MSFT
$47.98
Microsoft Corpora
+0.32
GOOG
$524.87
Google Inc.
+8.52

MacTech Search:
Community Search:

Software Updates via MacUpdate

NeoOffice 2014.6 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LibreOffice 4.3.5.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
CleanApp 5.0.0 Beta 5 - Application dein...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

New Version of Tempo Smart Calendar Help...
New Version of Tempo Smart Calendar Helps You Plan Your Day Without Opening the App Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Sparkle - Advanced Cross-Synthesis (Mus...
Sparkle - Advanced Cross-Synthesis 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: Sparkle is a tool for advanced spectral hybridizations made of several algorithms that operate on frequency... | Read more »
DICETINY is coming to iOS in 2015
DICETINY is coming to iOS in 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Fakedice has announced that they’re bringing their digital board game DICETINY to iOS. | Read more »
It Came From Canada: The Witcher Battle...
The Witcher 3: Wild Hunt may still be a few months away, but very soon players will be able to get a new taste of the acclaimed Polish RPG on their mobile devices with The Witcher Battle Arena. While it trades open-world exploration for compact... | Read more »
The Babies Get Lost Again in the New Azt...
The Babies Get Lost Again in the New Aztec Ruins Update for Light in the Dark Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Living Room 3D for IKEA Makes All In-App...
Living Room 3D for IKEA Makes All In-App Purchases Free Until 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Crossbow Warrior – The Legend of William...
Crossbow Warrior – The Legend of William Tell Review By Lee Hamlet on December 22nd, 2014 Our Rating: :: MISSES THE MARKUniversal App - Designed for iPhone and iPad Crossbow Warrior details the entertaining adventures of legendary... | Read more »
A New Update Races onto Asphalt 8: Airbo...
A New Update Races onto Asphalt 8: Airborne Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Workflow: Powerful Automation Made Simpl...
Workflow: Powerful Automation Made Simple Review By Campbell Bird on December 22nd, 2014 Our Rating: :: GO WITH THE FLOWUniversal App - Designed for iPhone and iPad This powerful app lets users accomplish multiple tasks at touch of... | Read more »
My Little Monster Review
My Little Monster Review By Jordan Minor on December 22nd, 2014 Our Rating: :: IT'S ALIVE!Universal App - Designed for iPhone and iPad What’s it worth to make your own monster?   | Read more »

Price Scanner via MacPrices.net

13-inch 2.4GHz Retina MacBook Pro (Apple refu...
The Apple Store has previous-generation Apple Certified Refurbished 13″ 2.4GHz/128GB Retina MacBook Pros available for $999. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.4GHz/... Read more
Apple resellers offer free overnight shipping
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
Holiday sales continue: MacBook Airs for up t...
 B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sale continues: 13-inch Retina MacBoo...
 B&H Photo has new 13″ MacBook Pros on sale for up to $150 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz MacBook Pro: $979 save... Read more
Holiday sale continues: 15-inch Retina MacBoo...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $300 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Holiday sale: 13-inch 128GB MacBook Air for $...
 Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
13-inch 2.6GHz Retina MacBook Pro on sale for...
Best Buy has lowered their price on the 2014 13″ 2.6GHz/128GB Retina MacBook Pro to $1149.99 on their online store for a limited time. That’s $150 off MSRP and the lowest price available for this... Read more
Kodak Returns to CES With New Consumer Produ...
Former photography colossus Kodak is returning to CES for the first time in three years where the Kodak booth (#21818 South Hall 1) will showcase a wide range of innovative, imaging-related products... Read more
Invaluable Launches New Eponymously -Named A...
Invaluable, the world’s largest online live auction marketplace, hhas announced the official launch of the Invaluable app for iPad, now available for download in the iTunes App Store. Invaluable... Read more
IDC Reveals Worldwide Mobile Enterprise Appli...
International Data Corporation (IDC) last week hosted the IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions Web conference. The session provided organizations... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.