Greg's bite: iPad, the foundation, the digital juggernaut
TweetFollow Us on Twitter

Greg's bite: iPad, the foundation, the digital juggernaut

By Greg Mills

(Note:  I am writing this on Sunday, the day before the Apple WWDC keynote.) The mainstream "paper press" seems to be faltering all around the US. Most major newspapers are running in the red and have been losing money for some time now.  

One paper in Honolulu bought the other paper so now there is one. Major economic changes are taking place at a breath-taking pace. This is very bad if you are part of the old content economy, but very good if you are part of the digital content delivery revolution.  

What began as a novel way to send a note to someone else on line as an email became a torrent -- and now the number of emails delivered each day is more than physical letters. The Post Office has complained that itss revenue is suffering because of virtually free email replacing the postage stamp model of financing written communication. The postal union is crying all the way to Congress and, sometime ago, actually suggested a tax on each email to be paid to the Post Office to offset the loss due to reduced mail volume.  

We have seen postage rates go up in sort of a cascade effect where less mail and entrenched overhead makes the US Post Office a chronic money losing situation. The notion that the government should bail out aged economic systems that are being replaced by newer and better solution, is nuts.  

Virtually free email, that is instantly received, will beat wasting paper and a 44 cent stamp that delivers letters days later. The overhead of physical mail is represented by the Post Office and cutting down trees, burning fuel to deliver the mail etc.   

Note that on the iPad home screen, that the bloated iTunes "channel" channel, if you will, is now divided into iTunes, Videos, Books and the App Store, each with its own button. This is likely to be done on the Mac platform as well, -- and soon. This underlines the strategic direction Apple is going in digital content delivery, which is represented by those channels.

The flawed notion that the existing economic models of content publishing can survive is seen in listed prices for on-line content that is often the same as for physical versions. Content "packages" in the form of software disks, DVDs, books, magazines, music, newspapers and even the US Mail are all under assault by the digital juggernaut. Given time, the economic reality will set in and free enterprise market forces will prevail and force lower prices. Digital content of all types will be priced lower to reflect the savings to content providers of going digital, while sales volume soars.  

To content providers: I am tired of your whining that Internet consumers won't pay for anything. Stop trying to gouge us and we will pony up. Pass along the savings of going digital, and we will forgo the physical media. Don't expect to put all the savings of going to digital content delivery in  your pocket.

The assault on conventional content delivery is headed up by Apple. What we have seen in the music industry in the form of iTunes is going to happen again in the publishing and entertainment industry. The Video button on iPad will become the iTunes of what is now the DVD industry.

We have seen what happened to the music industry, because Apple saw that there was money to be made in offering music on line, at reasonable prices. There was strife in the industry that wanted to force the old economic model on the new delivery system. In the end, Apple won and so much money flowed to the music industry that, begrudgingly, they had to agree with the offer Steve Jobs offered them.   

Cable and satellite TV is ripe for a better technology to replace it, and Apple TV and Steve Jobs are going to do just that. Balkanization of video content represents a problem that I bet Apple will solve. Mr. Jobs told journalist Walt Mossberg the just other day in an interview that greater minds than those at Apple couldn't solve the issues of consolidating digital content delivery, but I think "thou protesteth too much," Steve. I expect to see Apple do the iTune thing to video content delivery. 

The App Store is also spun off on the iPad with an App Store button. We have already seen that the delivery of software sold over the Internet works, and the success of the App Store is an indication that content in the form of software will also forgo physical media.   

The iBooks button will become the iTunes of the publishing industry. Saving the publishing industry is shorthand for creating an Apple digital delivery "go to market" system and creating another major cash flow for Apple.

The iPad is the iPod equivalent for books, magazines and newspapers. Apple TV will become the iPod for video content.  The server farm Apple is building is going to be humming soon enough. Apple is becoming the digital delivery juggernaut. If you don't believe this, ask the music industry.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 
AAPL
$100.53
Apple Inc.
+1.37
MSFT
$45.33
Microsoft Corpora
+0.22
GOOG
$586.86
Google Inc.
+4.70

MacTech Search:
Community Search:

Software Updates via MacUpdate

Apple Motion 5.1.2 - Create and customiz...
Apple Motion is designed for video editors, Motion 5 lets you customize Final Cut Pro titles, transitions, and effects. Or create your own dazzling animations in 2D or 3D space, with real-time... Read more
A Better Finder Rename 9.39 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
PopChar X 6.6 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
MacUpdate Desktop 6.0.2 - Install Mac ap...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
PDFpenPro 6.3.2 - Advanced PDF toolkit f...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.3.2 - Edit and annotate PDFs wi...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
OS X Yosemite 10.10 DP6 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. You can also sign up for the free OS X Beta Program to download and preview public beta... Read more
Flavours 1.1.15 - Create and apply theme...
Flavours is a Mac application that allow users to create, apply and share beautifully designed themes. Classy Give your Mac a gorgeous new look by applying delicious themes! Easy Unleash your... Read more
EtreCheck 1.9.14 - For troubleshooting y...
EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support... Read more
iFFmpeg 4.5 - Convert multimedia files b...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more

Latest Forum Discussions

See All

Go to Bed – An Interview With Touchfight...
Touchfight Games is an exciting new indie studio that was co-formed between game journalist and author Nathan Meunier, artist Leonard Kenyon, and programmer Jon Kenyon. Their debut game Go To Bed will be released this fall, and with all the... | Read more »
Assault Vector Review
Assault Vector Review By Rob Thomas on August 19th, 2014 Our Rating: :: SIMPLE STRATEGYUniversal App - Designed for iPhone and iPad While this hex-based warp ride is fine in theory, Assault Vector is a bit too simple to be... | Read more »
Tom Hanks’ Hanx Writer has Taken the App...
Tom Hanks’ Hanx Writer has Taken the App Store by Storm Posted by Jessica Fisher on August 19th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
It Came from Canada: Galaxy Dash
With its use of well-established tropes like endless flying and sci-fi space shooting, the upcoming Galaxy Dash: Race to the Outer Run most likely won’t confound expectations. However, with its robust amount of opportunities for fun player... | Read more »
PromptSmart Review
PromptSmart Review By Jennifer Allen on August 19th, 2014 Our Rating: :: SNAPPY SPEECHGIVINGUniversal App - Designed for iPhone and iPad Offering you a teleprompter in your pocket, PromptSmart is immensely helpful for those who do... | Read more »
The Firm (Games)
The Firm 1 Device: iOS iPhone Category: Games Price: $.99, Version: 1 (iTunes) Description: RELEASE SPECIAL SALE 50%! Welcome to THE FIRM, Your profil retained our full consideration and we have the pleasure to inform you that your... | Read more »
They Need To Be Fed 3 (Games)
They Need To Be Fed 3 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: 360 degree gravity platforming is back! Run, jump, collect, avoid enemies and feed yourself to the monster at the... | Read more »
Who Wore it Best? Phantom Flower vs. And...
Who Wore it Best? takes a break from all the bloodshed to check out two decidedly tranquil and nature-loving puzzles games: Phantom Flower and And Then it Rained. [ Who Wore it Best? Phantom Flower vs. And Then it Rained is a post from... | Read more »
Sentinel 4: Dark Star Review
Sentinel 4: Dark Star Review By Jennifer Allen on August 19th, 2014 Our Rating: :: STURDY TOWER DEFENSEUniversal App - Designed for iPhone and iPad After 4 years, the latest entry to the Sentinel series is here. It’s not quite as... | Read more »
TrashEver2 - You can move your selected...
TrashEver2 - You can move your selected notes to trash box. 1.0.0 Device: iOS Universal Category: Productivity Price: $.99, Version: 1.0.0 (iTunes) Description: TrashEver is an application only for throwing away the note of Evernote... | Read more »

Price Scanner via MacPrices.net

15-inch 2.2GHz MacBook Pro on sale for $1899,...
Adorama has the new 15″ 2.2GHz Retina MacBook Pro on sale for $1899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this... Read more
Mid-Size Tablet Shootout Posted: iPad mini wi...
I ‘m curious about how many iPads Apple is actually selling these days. It’s been widely rumored and anticipated that new models with A8 SoCs, 2 GB of RAM, 8 megapixel cameras, and fingerprint... Read more
The 15 Biggest iPad Air Problems And How To A...
What’s this? Fifteen “biggest” problems with the iPad Air? Does that mean there are a lot of smaller problems as well? Say it isn’t so! My old iPad 2 has manifested no hardware problems in three... Read more
TYLT Syncable-Duo, 2-in-1 USB Cable With Appl...
TYLT has introduced the Syncable-Duo, a universal cable solution for charging and syncing data to smartphones and tablets. The Syncable-Duo eliminates the need for multiple cables by incorporating... Read more
Save up to $140 off MSRP with Apple refurbish...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
2.5GHz Mac mini on sale for $549, save $50
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Chromebooks Are Actually Sometimes A Better C...
Mac360′s Kate MacKenzie notes that when Steve Jobs announced the post-PC era, he was assuming that the dominant post-PC device would be the iPad he was unveiling, or another Apple product like the... Read more
Files-Finder Edition 1.0 app Brings Finder/Ex...
Appsicum’s Files Finder App is designed for iPad users who miss the functionality of the OS X Finder and Windows’ Explorer on their tablet. Files-Finder Edition App is a complete tool having rich... Read more
Apple and Samsung Both Face Growth Declines I...
As the tablet PC market matures and growth slows, the dominance of market leaders Apple and Samsung is also weakening, according to the latest NPD DisplaySearch Monthly Tablet PC Panel Shipment... Read more
Target online offers $50 off iPad Air, $100 o...
Target has iPad Airs on sale for $50 off MSRP and the 16GB iPad mini on sale for $199 on their online store this week only. Choose free shipping or free local store pickup (if available). Prices are... Read more

Jobs Board

Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As more and more people discover Apple , they visit our stores seeking ways to incorporate our products into their lives. It's your job, as a Store Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** Being a Business Manager at an Apple Store means you're the catalyst for businesses to discover and leverage the power, ease, and flexibility of Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.