Apple looking into contextual ads on iDevices
TweetFollow Us on Twitter

Apple looking into contextual ads on iDevices

Future iPhones, iPod touches and iPads could serve up advertisements or discount coupons to users based on their current location or activity, per a new Apple patent (number 20100125492) at the US Patent & Trademark Office.

The patent is for a system and method for providing contextual advertisements according to a dynamic pricing scheme. Systems, methods, and devices for providing electronic advertisements according to a dynamic pricing scheme are provided. For example, a method for providing an electronic advertisement according to a dynamic pricing scheme may include transmitting an advertisement to an electronic device belonging to a user and receiving marketing factors indicating a likelihood that the user will be receptive to the advertisement.

The advertisement may be configured for display on the electronic device and at least one of the marketing factors may be received from the electronic device. A price for providing the advertisement to the target user may be determined based on the marketing factors. The inventors are Gloria Lin and Michael Rosenblatt.

Here's Apple's summary of the invention: "Certain aspects commensurate in scope with the disclosed embodiments are set forth below. It should be understood that these aspects are presented merely to provide the reader with a brief summary of certain forms the invention might take and that these aspects are not intended to limit the scope of the invention. Indeed, the invention may encompass a variety of aspects that may be set forth below.

By way of example, a method for providing an electronic advertisement according to a dynamic pricing scheme may include transmitting an advertisement to an electronic device belonging to a user and receiving marketing factors indicating a likelihood that the user will be receptive to the advertisement. The advertisement may be configured for display on the electronic device and at least one of the marketing factors may be received from the electronic device. A price for providing the advertisement to the target user may be determined based on the marketing factors."

The patent almost certainly ties in with Apple's iAd. At the unveiling of iPhone OS 4, Apple debuted iAd, Apple’s new mobile advertising platform, which "combines the emotion of TV ads with the interactivity of web ads," Apple CEO Steve Jobs said.

Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page. Users must then navigate back to their app, and it's often difficult or impossible to return to exactly where they left. Jobs said iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.

He added that iPhone OS 4 lets developers embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry standard 60% of iAd revenue.

However, Flash ads need not apply. They must be built with HTML. To put it mildly, Jobs is NOT a fan of Flash. iAds can be designed by app developers as well as advertising agencies.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Remotix 3.1.4 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more
DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
VOX 2.5.1 - Music player that supports m...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more
NetNewsWire 4.0.0 - RSS and Atom news re...
NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read them in a distraction-free and Mac-like way. Native... Read more
MacUpdate Desktop 6.0.6 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
ForkLift 2.6.5 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Drive Genius 4.1.0 - Powerful system uti...
Drive Genius 4 gives you faster performance from your Mac while also protecting it. The award-winning and improved DrivePulse feature alerts you to hard drive issues before they become major problems... Read more
OnyX 2.9.7 - Maintenance and optimizatio...
OnyX is a multifunctional utility for OS X. It allows you to verify the startup disk and the structure of its System files, to run miscellaneous tasks of system maintenance, to configure the hidden... Read more
DEVONthink Pro 2.8.5 - Knowledge base, i...
DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research papers, your life often fills your hard drive in the... Read more
Backblaze 4.0.1.878 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac.With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more

Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we... | Read more »
Dungeon999F (Games)
Dungeon999F 1.33 Device: iOS Universal Category: Games Price: $.99, Version: 1.33 (iTunes) Description: "The game you must play at least once in your life!" "The game with potential of million downloads globally!" ...is what the... | Read more »
Mixels Rush - Use Mixes, Maxes and Murps...
Mixels Rush - Use Mixes, Maxes and Murps to Outrun the Nixels 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Use awesome new Mixels and make crazy combinations to beat the annoying... | Read more »
Battles of the Ancient World II (Games)
Battles of the Ancient World II 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Sword Of Xolan (Games)
Sword Of Xolan 1.0.4 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.4 (iTunes) Description: Sword of Xolan is an action platformer game that includes the juice of pixel art style. Xolan is a young and brave man who... | Read more »

Price Scanner via MacPrices.net

Sale! 16GB iPad mini 3 for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Price drop on 2014 15-inch Retina MacBook Pro...
B&H Photo has dropped prices on 2014 15″ Retina MacBook Pros by $200. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799.99 save $200 - 15″ 2.5GHz... Read more
Will iOS 9 Finally Bring Productivity Friendl...
Ah, the irony. From its original announcement in 2010, Apple has doggedly insisted that the iPad remain “simple,” thus arbitrarily limiting its considerable potential as a content creation and... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
Mac Pros on sale for up to $260 off MSRP
B&H Photo has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3719.99... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store has Apple Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Apple drops price on refurbished 15-inch 2.2G...
The Apple Store has dropped their price on the Apple Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pro to $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Cover For iPhone Helps You Create Beautiful P...
Taking photos, editing and sharing them is one of the things most of people do on their iPhones for fun, especially if they’re users of social media. Unfortunately, many iOS photo-editing solutions... Read more
Password Keyboard 1.0 For iOS Handles Logins...
Pfaeffikon, Switzerland based Power APP has introduced Password Keyboard 1.0.0, their new password utility developed for iPhone, iPad and iPod touch devices. Password Keyboard is designed to simplify... Read more

Jobs Board

Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Visual Merchandise Manager %u2013 Accessories...
…to be part of an incredible team. Imagine what you could do here. At Apple , great ideas have a way of becoming reality very quickly. Our Accessories assortment makes Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store which delivers Read more
Technical Project Manager - *Apple* Pay - A...
**Job Summary** Apple Pay is seeking an experienced technical PM…manage the rollout of features to merchants for the Apple Pay platform in the US Within this role Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.