Apple looking into contextual ads on iDevices
TweetFollow Us on Twitter

Apple looking into contextual ads on iDevices

Future iPhones, iPod touches and iPads could serve up advertisements or discount coupons to users based on their current location or activity, per a new Apple patent (number 20100125492) at the US Patent & Trademark Office.

The patent is for a system and method for providing contextual advertisements according to a dynamic pricing scheme. Systems, methods, and devices for providing electronic advertisements according to a dynamic pricing scheme are provided. For example, a method for providing an electronic advertisement according to a dynamic pricing scheme may include transmitting an advertisement to an electronic device belonging to a user and receiving marketing factors indicating a likelihood that the user will be receptive to the advertisement.

The advertisement may be configured for display on the electronic device and at least one of the marketing factors may be received from the electronic device. A price for providing the advertisement to the target user may be determined based on the marketing factors. The inventors are Gloria Lin and Michael Rosenblatt.

Here's Apple's summary of the invention: "Certain aspects commensurate in scope with the disclosed embodiments are set forth below. It should be understood that these aspects are presented merely to provide the reader with a brief summary of certain forms the invention might take and that these aspects are not intended to limit the scope of the invention. Indeed, the invention may encompass a variety of aspects that may be set forth below.

By way of example, a method for providing an electronic advertisement according to a dynamic pricing scheme may include transmitting an advertisement to an electronic device belonging to a user and receiving marketing factors indicating a likelihood that the user will be receptive to the advertisement. The advertisement may be configured for display on the electronic device and at least one of the marketing factors may be received from the electronic device. A price for providing the advertisement to the target user may be determined based on the marketing factors."

The patent almost certainly ties in with Apple's iAd. At the unveiling of iPhone OS 4, Apple debuted iAd, Apple’s new mobile advertising platform, which "combines the emotion of TV ads with the interactivity of web ads," Apple CEO Steve Jobs said.

Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page. Users must then navigate back to their app, and it's often difficult or impossible to return to exactly where they left. Jobs said iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.

He added that iPhone OS 4 lets developers embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry standard 60% of iAd revenue.

However, Flash ads need not apply. They must be built with HTML. To put it mildly, Jobs is NOT a fan of Flash. iAds can be designed by app developers as well as advertising agencies.

 
AAPL
$524.94
Apple Inc.
+5.93
MSFT
$40.01
Microsoft Corpora
-0.39
GOOG
$536.10
Google Inc.
-20.44

MacTech Search:
Community Search:

Software Updates via MacUpdate

PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
MYStuff Pro 2.0.16 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
TurboTax 2013.r17.002 - Manage your 2013...
TurboTax guides you through your tax return step by step, does all the calculations, and checks your return for errors and overlooked deductions. It lets you file your return electronically to get... Read more
TrailRunner 3.8.769 - Route planning for...
Note: While the software is classified as freeware, it is actually donationware. Please consider making a donation to help support development. TrailRunner is the perfect companion for runners,... Read more

Latest Forum Discussions

See All

Livescribe 3 Smartpen Review
Made by: Livescribe Price: $149.99 for Livescribe 3 Hardware/iOS Integration Rating: 4.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 4.75 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.44 out of... | Read more »
Unpossible Review
Unpossible Review By Carter Dotson on April 17th, 2014 Our Rating: :: RALPH WIGGUM APPROVESUniversal App - Designed for iPhone and iPad Unpossible is much better than its English!   | Read more »
Hitman GO Review
Hitman GO Review By Carter Dotson on April 17th, 2014 Our Rating: :: GO HITMAN, GO!Universal App - Designed for iPhone and iPad Hitman GO is not the obvious way to do a mobile version of the Hitman series, but it’s an incredibly... | Read more »
Monster High Ghouls and Jewels is a Frea...
Monster High Ghouls and Jewels is a Freaky Fashion-Forward Match-3 Puzzler Posted by Rob Rich on April 17th, 2014 [ permalink ] | Read more »
Dinosaur Train A to Z Review
Dinosaur Train A to Z Review By Amy Solomon on April 17th, 2014 Our Rating: :: DINO DETAILSUniversal App - Designed for iPhone and iPad Dinosaur Train A to Z is an educational app about dinosaurs that includes In-App Purchases... | Read more »
Easter Comes to Junk Jack X – Bringing N...
Easter Comes to Junk Jack X – Bringing New Crafts, Chemistry, and More Posted by Rob Rich on April 17th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Call of Cookie Review
Call of Cookie Review By Jordan Minor on April 17th, 2014 Our Rating: :: COOKIE CRUMBLESUniversal App - Designed for iPhone and iPad Call of Cookie proves that plants aren’t the only fighting foods out there.   | Read more »
Corel Launches Video Editing App Pinnacl...
Corel Launches Video Editing App Pinnacle Studio for iPhone, Updates iPad Version for iOS 7 Posted by Tre Lawrence on April 17th, 2014 [ | Read more »
Bad Vamp Review
Bad Vamp Review By Jennifer Allen on April 17th, 2014 Our Rating: :: BASIC VAMPIRIC ADVENTURESUniversal App - Designed for iPhone and iPad Run or destroy the vampires in this simple, single-screen game that lacks real bite.   | Read more »
The Shadow Sun gets a New Update, Goes o...
The Shadow Sun gets a New Update, Goes on Sale for the First Time Since its Release Posted by Tre Lawrence on April 17th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more
Save up to $270 with Apple refurbished 13-inc...
The Apple Store has Apple Certified Refurbished October 2013 13″ Retina MacBook Pros available starting at $1099, with models up to $270 off MSRP. Apple’s one-year warranty is standard, and shipping... Read more
Apple now offering refurbished iPad mini with...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays now available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free.... Read more
Microsoft Blinks – Drops Microsoft Office 365...
Microsoft has dropped the annual subscription fee for Microsoft Office 365 Personal – which is needed in order to create and edit documents in Microsoft Office for iPad. However, Apple’s iOS and OS X... Read more
New AVG Vault Apps for iOS and Android Help K...
AVG Technologies N.V. an online security company for 177 million active users, has announced the launch of its latest mobile application, AVG Vault. The free app introduces an innovative user... Read more
Free Local Carrot iPhone App Helps Find Fresh...
I love fresh vegetables. I’m not a vegan, although I was for several years in the 1980s, but fresh vegetables and other whole foods are still my dietary mainstays as a matter of taste rather than... Read more
CarSO Pro – Car Service and Finance Manager/O...
Lviv, Ukraine-based BM-Studios’ CarSO Pro is a tool to manage operations concerning your car. Never forget to change the oil or prolong the insurance for your car. Remember when you’ve done the car... Read more
Apple refurbished iPad Airs available startin...
Apple is now offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. The following Airs are available today: -... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Manager - Holyoke - Apple I...
Job Summary Keeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you’re a master of them all. In the store’s fast-paced, Read more
*Apple* Retail - Manager - Apple (United Sta...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Market Leader - Cincinnati...
…challenges of developing individuals, building teams, and affecting growth across Apple Stores. You demonstrate successful leadership ability - focusing on excellence Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.