Fortune: ‘Why Apple is the best retailer in America’

The headline reads: “Simply irresistible. Why Apple is the best retailer in America.” Fortune contributing editor Jerry Useem has written an article on Apple’s success in the retail arena. “Sorry Steve, Here’s Why Apple Stores Won’t Work,” BusinessWeek wrote with great certainty in 2001. “It’s desperation time in Cupertino, Calif.,” opined TheStreet.com.

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