The headline reads: “Simply irresistible. Why Apple is the best retailer in America.” Fortune contributing editor Jerry Useem has written an article on Apple’s success in the retail arena. “Sorry Steve, Here’s Why Apple Stores Won’t Work,” BusinessWeek wrote with great certainty in 2001. “It’s desperation time in Cupertino, Calif.,” opined “I give [Apple] two years before they’re turning out the lights on a very painful and expensive mistake,” predicted retail consultant David Goldstein, notes Useem. However, Apple has had proven success with its retail strategy and things don’t seem to be slowing down.