Tag: apple-brand

Bambie Francisco of CBS Marketwatch says Apple’s rivals only help to raise the company’s brand to the next level. “With handset makers, and just about everyone else, clamoring for a piece of Apple’s pie, the question arises: Could history repeat itself? Could Apple, whose shares are up 290 percent since the start of 2004, lose its shine much as happened in the late 1980s vs. Microsoft?

Apple has been named the most influential brand in a survey of branding professionals, beating out search engine Google, which held the top spot last year. Apple topped both the global and North American rankings in the poll of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel. “Apple’s just done an extraordinary job with innovation, technology and design.