Perhaps Apple was right to ignore UltraViolet
In the past, I’ve felt that Apple should consider supporting UltraViolet. However, now I’m now so sure since the roll-out of the technology seems to have been flubbed.
UltraViolet is a cloud-based movie storage solution that the industry is betting (or at least hoping) will convince consumers to buy movies instead of renting them. How? The “digital locker” solution purportedly keeps copies of films you’ve bought on remote servers for viewing any time on various devices. Starting this month, consumers can buy the first film discs offered with UltraViolet.
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