Apple is number one brand in the world (again)
The number one brand in the world for the second year in a row is Apple, according to WPP company Millward Brown’s annual “BrandZtm Top 100 Most Valuable Global Brands” study. (http://macte.ch/6nldr).
BrandZ evaluates brand strength among category users. By asking consumers to compare brands within a specific competitive frame, BrandZ can determine market dynamics based on the way consumers shop the category.
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