App retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models, according to a new study by Localytics (http://www.localytics.com). The overall app industry improved retention rates 19% over the last year.
Read More
Ben Kepes has an interesting article at “infosec Island (http://macte.ch/wXvqx) dubbed “The Cloud: It’s Not About the Cost.” The premise of the article is that cloud computing is more about collaboration than cost savings. Apple should take note.
The survey was commissioned by the Cloud Alliance for Google Apps and taken across a range of small and mid-sized businesses. Respondents reported that the ability to collaborate effectively was a stronger driver than the cost issues.
Read More
Apple’s upcoming iOS Maps app will include Yelp’s “check in” feature to let users broadcast their whereabouts to friends, according to a “Bloomberg” report (http://macte.ch/Er08l).
Basing his on materials Apple distributed to software developers, Apple Maps, which will replace Google Maps as the default location service in iOS 6 later this year, will allow users to communicate through Yelp (http://www.yelp.com) without exiting the map and opening a new app, the article adds.
Read More
Partnerpedia (http:///www.partnerpedia.com), a provider of enterprise application store and marketplace solutions, has released findings from its “Corporate Mobile App Strategy Survey.” Among the findings: the top sources for app purchases is the Apple App Store/iTunes with 69.9%. Google has 39.8%.
Respondents in the Partnerpedia survey included executives in IT, sales, and marketing, and offered insight into the various approaches and opportunities to procure mobile apps. Responses to the survey showcased why consumer-focused app stores don’t meet the essential needs of most businesses.
Fujitsu (http://www.fujitsu.com) has introduced the newest addition to its portable ScanSnap product lineup for Mac and PC users. The Fujitsu ScanSnap S1300i is enhanced with faster scanning speeds, the ability to send and store scanned documents to iOS and Android compatible devices, and new functionality allowing users to upload scans to cloud-based services such as Dropbox, Evernote, Google Docs, SugarSync and Salesforce Chatter.
Read More