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According to new data from Research and Markets (www.researchandmarkets.com), the global mobile cloud market will be worth $38.48 billion by 2020.

Voice control became a standout, new category for smart home devices over the past 18 months, finds ABI Research (www.abirseearch.com).

But its future is even brighter due to its solid marketing efforts, as well as its ability to leverage digital assistant adoption on smartphones and deliver genuine consumer value. Voice control smart home devices, typified by the Amazon Echo, will represent almost 30% of smart home device spending by 2021, despite being a device category that barely existed two years ago.

According to 3Cinteractive (www.3C.com), video is now a mobile-first experience and will account for 77% of all US mobile data traffic by 2020, up from 61% in 2015.

With this focus on video for user-generated content creation, 3Cinteractive is seeing the big players putting emphasis on the quality and functionality surrounding mobile phone cameras, and even introducing their own alternatives for better quality video. What do brands, retailers and marketers now need to know about their prospects of utilizing video for mobile campaigns?

A new study from Juniper Research (www.juniperresearch.com) has found that the popularity of Pokémon GO is inspiring app developers to incorporate AR [augmented reality] technologies into their applications.

The research group forecasts that the AR market will rise to 2.3 billion apps by 2021, representing a 380% increase from an estimated 482 million in 2016. The launch of the AR game sparked a worldwide phenomenon that has created a greater interest in the technology, leaving developers ‘champing at the bit’ to recreate its global success.