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- Thursday June 04
- 10:45 amNvidia’s RTX Spark laptops are gunning for the MacBook Pro. Yawn
Macworld Nvidia just announced its new consumer laptop/desktop chip at Computex—RTX Spark—along with a host of partnerships from hardware manufacturers and Microsoft. It’s all anyone can talk about right now, and one of the most often-repeated lines is that Nvidia just put the MacBook Pro on notice. This is it… this is the superchip that will make Windows laptops put the nail in the MacBook Pro’s coffin. I find the RTX Spark chip extremely interesting, and it’s definitely aiming at a market segment that overlaps the MacBook Pro, but I’m not sure it’s time for Apple to start sweating. High-performance Windows PCs exist today, and a somewhat better spin on them isn’t going to spell the end for Apple. What is RTX Spark? In brief, RTX Spark is a new chip made for high-performance thin and light laptops or small-form-factor desktops. It’s up to 20 ARM cores made by MediaTek (10 Cortex-X925 and 10 Cortex-A725) and an Nvidia Blackwell GPU with up to 6,144 cores, joined together with an NVLink chip-to-chip interconnect.. It can be configured with up to 128GB of LPDDR5x unified memory. It’s literally the DGX Spark AI workstation chip that Nvidia announced last spring and shipped in the fall, only optimized for laptops and consumer PCs. In other words, it’s similar to an M5 Max, only with more GPU power. RTX Spark is DGX Spark from last year, but for Windows laptops.Nvidia It’s targeting a power draw in the 45W to 80W range, and is being launched in partnership with Microsoft, which means all the RTX Spark laptops and desktops run Windows. What’s the big deal? Well, it should deliver a lot of performance, especially for AI tasks, for laptops in this class. It’s also an ARM CPU, not x86, and Windows on ARM has had its share of issues over the years. But this partnership with Microsoft is supposed to mean that the two companies have been working together to really smooth out those problems and provide the compatibility and performance consumers expect. The Linux crowd is definitely not happy with this arrangement. Windows has earned a reputation for bloat, inefficiency, and instability lately, and has become bogged down with ads and data collection. The target market for these devices—creative professionals and AI enthusiasts—is fed up with Windows. Linux fans want the chip without having Windows forced on them. Beware the marketing hype The first products using RTX Spark aren’t expected until this fall, and we don’t have any idea what they will cost. Nvidia has a lot of “up to” in their marketing materials… “up to” 20 CPU cores, “up to” 6,144 GPU cores, “up to” 128GB of RAM. Power draw is represented as a sort of wide range, 45W is pretty low for this class of laptop and will result in good battery life, while 80W will run pretty hot and eat through battery pretty quickly. Benchmarks are nowhere to be seen, especially on the CPU side. Nvidia is using vague language in its marketing: “Up to 2x” performance in Photoshop and Premiere, but the fine print says it’s just for specific tasks that run local AI models. Gaming is said to be up to 100 frames per second at 1440p, but without mentioning what games and settings are used. There’s a lot of “up to” on there.Nvidia The performance of the best RTX Spark configurations isn’t really in doubt. It’s the price. A DGX Spark workstation starts at around $3,500 and goes up well over $4,000, and that’s without any sort of display or battery or speakers or all the other stuff you need to put in a premium, high-price laptop for professionals. The cheapest MacBook Pro you can buy with the full-core M5 Max chip in it is $4,099, and that’s with 48GB of RAM and a 2TB SSD. More RAM can cost up to $1,000 more. Given what’s happening in the world today with consumer tech prices, there’s little doubt that the cut-down versions of RTX Spark laptops, with fewer cores and less RAM, will cost what MacBook Pros cost, more or less. Windows laptops with RTX Spark are set up to compete with the MacBook Pro, in other words. And they’ll arrive on the market around the same time, or slightly before, the M6 generation of Apple laptops. Why Apple shouldn’t start sweating yet So Nvidia and Microsoft finally have a Windows-based hardware platform that combines a big ARM CPU and big GPU together with a bunch of unified RAM in a package meant for high-end professional laptops. That’s one piece of the puzzle, but Apple needn’t worry just yet, because that’s not why people are buying MacBook Pros. By and large, most people buy MacBooks because they want a MacBook, not because it has bigger numbers or longer benchmark bars than some Windows laptop. They want to run macOS because Windows is now an ad-laden, data-harvesting, buggy mess. They have other Apple products and want to stay in the ecosystem where everything works together seamlessly. They like the build quality, the trackpad, the keyboard. Nvidia RTX Spark may give Windows its very own M5 Max, but it doesn’t address any of those other things, and the jury is still very much out as to whether Microsoft and all its brand partners like Asus, Acer, Lenovo, and MSI will work it all out together over the next year or so. The real push with RTX Spark is to run AI agents. These are local-and-cloud AI models that perform tasks for you, interacting with the software and services you use to do stuff automatically or take care of boring and repetitive work. Nvidia talked about this a lot when revealing RTX Spark, and the chip does indeed seem very well suited to AI agents, especially if you pay for a lot of RAM. It’s the next big thing in AI, and both Nvidia and Microsoft are working hard to build the software frameworks and tools to totally transform your computers from a thing you run software on to a thing you tell your AI agent to run software on. It remains to be seen if regular people actually want AI agents as the next evolution of personal computing. It’s currently the rage among tinkerers and enthusiasts who don’t mind doing a lot of configuration, troubleshooting, and dealing with questionable results. The reliability, ease of use, utility, and cost that would make it everyday tech for your average person seem a long way off. The threat to Apple doesn’t come from a more competitive system-on-chip for Windows laptops, it comes from the prospect that Microsoft might get its act together with Windows. It comes from the possibility that personal computing really will evolve into a “AI first” ecosystem and that Macs won’t have the necessary hardware or software to provide that for consumers.10:00 amI hate taking iPhone photos. Apple, please help me
Macworld For years, Apple has sold the iPhone as one of the best smartphone cameras you can buy. And honestly, it’s not wrong. The image quality is excellent, video recording remains unmatched, and features like ProRAW prove just how capable modern iPhones have become. But despite all that progress, I’ve slowly started to hate actually taking photos with my iPhone. Not because the cameras are bad. Quite the opposite. My iPhone’s camera is so good it highlights the actual problem: the Camera app itself. Apple’s camera hardware keeps getting more advanced every year, yet the software experience still feels limited, cluttered, and sometimes even frustrating. Basic controls are hidden behind gestures, manual settings barely exist, and users who want more control are still pushed toward Halide and other third-party apps just to unlock the full potential of the hardware. Luckily, the latest rumors suggest that a fix for all of this is on the way. The Camera app is a mess Apple has always prioritized a “point-and-shoot” experience for the iPhone’s Camera app. Instead of offering complex controls, Apple’s Camera app has always focused on being simple and intuitive. For years, all users had to do was choose between taking a photo and recording a video. But the iPhone’s hardware has evolved considerably over the years, bringing with it many new camera-related features. These include features such as HDR, filters, ProRAW, Portrait Mode, Spatial Photos, and much more. The iOS Camera app is too confusing for casual users and not intuitive enough for high-end photographers.Foundry Some of the controls for these features are located on the top toolbar, while others are hidden behind swipe-up gestures that most users don’t even know exist. Switching between formats, resolutions, timers, and other settings often requires multiple taps, not to mention the ones buried in the Settings app. There are also duplicate buttons with different functions, which can confuse even seasoned photographers, let alone casual photo takers. For instance, the flash button at the top of the screen only toggles between automatic and off. If you want to keep the flash on all the time, you need to swipe up and tap the flash button from the controls menu. At the same time, the Camera app’s tab bar has become extremely cluttered. There are now eight different camera modes available on the latest iPhones, and they only become visible once you tap the tab bar and start swiping. If you’re a pro user, finding the right tools is harder than ever. And if you’re a regular user, you’ll probably never even know that certain iPhone camera features exist. Pro iPhone users deserve a Pro Camera app Every year, when Apple introduces a new iPhone, it showcases how professional photographers and videographers are using the iPhone for serious work. However, these users rely on third-party tools, which are often paid apps, to unlock the hardware’s full potential. The iPhone’s native Camera app still lacks many of the basic manual controls that photography enthusiasts now expect. If you want to control simple things such as shutter speed or ISO settings, you’ll have to download a different camera app (Halide, Kino, Blackmagic Camera, etc.). Third-party apps like Halide make taking photos much more powerful and fun.Foundry Of course, Apple isn’t expected to cover every single feature within its own Camera app, but even the basics are missing. This has become increasingly hard to ignore as Apple has promoted the iPhone as a professional camera. The company increasingly embraces customization across iOS, iPadOS, and macOS. Users can customize the Control Center, Lock Screen, Home Screen, widgets, Action buttons, and even app layouts. But the Camera app still behaves as if Apple thinks every user wants the exact same experience. A modular Camera app might be on the way Once again, it’s understandable that not every user needs access to certain settings or features, but the Camera app should at least give users the option to include or exclude these toggles from the main interface. Thankfully, it seems like Apple has been working on a redesigned Camera app for the iPhone with iOS 27, which could be announced as early as WWDC on June 8. iOS 27 will reportedly move some of the Camera’s app features out of the Settings app.Foundry According to a recent Bloomberg report, the Camera app will become much more modular. Users will be able to add or remove toggles from the Camera app, similar to how they can currently edit the toggles in Control Center. That alone would make the Camera app a lot better. Imagine opening the Camera app and only seeing the tools you actually use. A cleaner interface for casual users. A more advanced layout for enthusiasts. Fast access to manual exposure controls without needing a separate app. Coupled with the latest iPhone rumors, the timing of this long-awaited update makes perfect sense. The latest reports on the iPhone 18 Pro suggest that the handset will feature a variable-aperture lens for the first time, allowing the camera to physically adjust the amount of light entering the sensor. If true, the current Camera app may not be enough, or it could become even more cluttered with another new hardware feature to deal with. A redesign would be a timely move to accommodate this major change coming with the iPhone 18 Pro’s camera. The Camera will reportedly get a major upgrade in iOS 27.Bloomberg A simple but powerful upgrade To be clear, Apple doesn’t need to overwhelm casual users with dozens of professional controls the moment they open the Camera app. Part of the iPhone’s success comes from how easy it is to point, shoot, and get excellent results. But Apple also needs to please its pro users, many of whom rely on the iPhone’s camera for their livelihoods. It’s a tricky balance, but if the new Camera app in iOS 27 lets users customize the interface with the controls they need most, that might be enough to make everyone enjoy taking photos with the iPhone again. I love my iPhone’s camera, but whenever I snap a photo with the Camera app, it feels like I’m being hindered by Apple’s own tools. And I can’t wait to see how the next version of iOS will change that.09:35 amApple event live blog: Follow WWDC news before the keynote starts
Macworld Next week, Apple will kick off WWDC with a keynote presentation that outlines all of the new features across its family of devices: iOS, iPadOS, macOS. watchOS, tvOS, and visionOS. What will Apple have in store for this year’s show? Will there be any surprises? This will be your one-stop source for all things Apple this week and all through next week’s show, so stay tuned! Watch the WWDC keynote right here Apple has posted a placeholder page for its keynote livestream on YouTube, which you can watch right here. You can also check out the keynote on Apple.com and in the TV app on Apple TV. Catch up on the rumors For months, we’ve been collecting every rumor and tidbit about iOS/iPadOS and macOS leading up to Monday’s keynote. If you haven’t been following as closely as we’ve been, don’t worry. We’ve got you covered with superguides for iOS and macOS, as well as everything else expected to arrive this month. Apple WWDC 2026: Live blog8 mins ago, By Michael SimonYou might hate iOS 27 If there’s one thing we’re sure of next week, it’s that iOS 27 will feature a lot of AI. As AI skeptic Jason Cross explains, there’s a bit of a backlash against AI right now. There are hallucinations, confidently wrong answers, inappropriate images, bias—the list goes on. What kind of AI will iOS 27 bring? And more importantly, will iPhone users embrace the new Siri or turn against it? Link copied SHARE09:35 amApple event live blog: Follow WWDC news before the keynote starts
Macworld Next week on Monday June 8, Apple will kick off WWDC with a keynote presentation that outlines all of the new features across its family of devices: iOS, iPadOS, macOS. watchOS, tvOS, and visionOS. What will Apple have in store for this year’s show? Will there be any surprises? This will be your one-stop source for all things Apple this week and all through next week’s show, so stay tuned! Watch the WWDC keynote right here Apple has posted a placeholder page for its keynote livestream on YouTube, which you can watch right here. You can also check out the keynote on Apple.com and in the TV app on Apple TV. Catch up on the rumors For months, we’ve been collecting every rumor and tidbit about iOS/iPadOS and macOS leading up to Monday’s keynote. If you haven’t been following as closely as we’ve been, don’t worry. We’ve got you covered with superguides for iOS and macOS, as well as everything else expected to arrive this month. Apple WWDC 2026: Live blog21 mins ago, By Michael SimonYou might hate iOS 27 If there’s one thing we’re sure of next week, it’s that iOS 27 will feature a lot of AI. As AI skeptic Jason Cross explains, there’s a bit of a backlash against AI right now. There are hallucinations, confidently wrong answers, inappropriate images, bias—the list goes on. What kind of AI will iOS 27 bring? And more importantly, will iPhone users embrace the new Siri or turn against it? Link copied SHARE09:24 amGoogle’s new Mac app keeps your AI chats off the internet
Google is bringing its AI Edge Gallery app to macOS, letting Apple Silicon Macs run Gemma models entirely offline. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)08:03 amMacworld Podcast: WWDC26 preview with iOS 27, AI, Apple intelligence, and what to expect
Macworld WWDC26 is next week, so we discuss what we expect to see with iOS 27, the next version of the iPhone operating system. This is episode 986 with Michael Simon, Jason Cross, and Roman Loyola. Watch episode 986 on YouTube Listen to episode 986 on Apple Podcasts Tune in to episode 986 on Spotify Get info Click on the links below for more info on what was discussed on the show. WWDC 2026 guide iOS 27: Everything we know about the fall 2026 iPhone update iPad operating system renamed iPadOS Apple announces switch to Intel chips Apple announces Apple silicon for Macs Next-gen CarPlay Apple Vision Pro announced M2 Ultra Mac Pro released The 10 most significant WWDC software announcements of all time Comment Corner In reponse to the sneak peek at Siri: Yikes TragicPixelRay via TikTok Can it interact with apps? Would love to be able to ask the cheapest price from multiple ride share apps and then select that. Cansagarri6749 via YouTube I could see macOS Emerald Bay or macOS Emerald, but I could also see macOS Tiburon, and they’d save macOS Pacific for a big redesign of macOS. Misterduckmyles via YouTube Wot? No EMERALD BAY? BELVEDERE? HUNTERS POINT? TREASURE ISLAND? Land’s END? Robert H. via email We also have an Apple WWDC event live blog where we will be sharing expert commentary and our immediate reactions and what the news means to you. Subscribe to the Macworld Podcast You can subscribe to the Macworld Podcast—or leave us a review!—right here in the Podcasts app. The Macworld Podcast is also available on Spotify and on the Macworld Podcast YouTube channel. Or you can point your favorite podcast-savvy RSS reader at: https://feeds.megaphone.fm/macworld To find previous episodes, visit Macworld’s podcast page or our home on MegaPhone. Apple08:00 amYou’re probably using Claude wrong – this $19.99 e-degree can fix that
Macworld TL;DR: Take Eduonix’s online training course to get an E-degree in Claude AI Professional, on sale right now for just $19.99 (reg. $49). If you’ve been watching AI reshape the job market and thinking “I should probably get ahead of this,” well, here’s your moment. An E-degree in Claude is currently on sale for $19.99 (reg. $49), and it’s one of the best AI credentials you can add to your resume right now. What you learn This isn’t a surface-level “here’s what AI is” course. The training dives into real, hands-on applications for Claude, Anthropic’s AI assistant, which is quickly becoming a go-to tool in professional settings. You’ll go over foundational AI literacy, advanced prompt engineering, and how to structure a workflow that actually saves you time while you’re working. No matter what field you’re in, whether it’s tech, marketing, finance, or operations, AI fluency is becoming essential. This program is designed for working professionals who want a real credential to put on their resume, not just a certificate of completion. This degree signals genuine expertise. The online degree format means you get to go at your own pace, no live sessions to schedule around, no commute, and it all runs right in the browser on your Mac. Knock the classes out over a few weekends or chip away at it between meetings. The credential is verifiable and ready to drop straight into LinkedIn or a job application once you’re done. Get a Claude AI Professional E-Degree for $19.99 (reg. $49). Claude AI Professional E-DegreeSee Deal StackSocial prices subject to change.08:00 amSpend $29.97 today and pay $0 for Office on your Mac tomorrow (and forever)
Macworld TL;DR: This $29.97 Microsoft Office for Mac deal gets you Word, Excel, PowerPoint, and more — no subscription attached. For many people, the best software is the kind you buy once and keep using. Microsoft Office Home & Business 2019 offers the classic Office experience right on your Mac, letting you create documents, presentations, and spreadsheets without worrying about recurring charges. A lifetime license is currently available for $29.97. This lifetime license comes with: Word Excel PowerPoint Outlook OneNote Teams Classic If you’re used to Microsoft 365, these apps may look a little different, but they still work great whether you need daily productivity tools for work or apps to help you get through the semester. And you don’t have to worry about sudden price hikes or ongoing costs from a subscription. For a limited time, pay just $29.97 to get a lifetime license to Microsoft Office Home and Business 2019 for Mac. Microsoft Office Home & Business 2019 for MacSee Deal StackSocial prices subject to change.07:43 amiOS versions: Explore every iOS version from day one to today
Macworld iOS is at the heart of the iPhone experience. It’s the operating system on which everything else sits, while also delivering plenty of features and dedicated apps built by Apple itself. Every year (usually in September) Apple adds new features to compatible iPhones with an update to iOS, and in the months that follow more features arrive. If you want to know what the latest version of iOS is, or if you’ve ever wondered about when versions came out and what features they brought, we will answer your questions. We also show you how to check which iOS you’re currently using and how to update to the latest iteration. The latest version of iOS is iOS 26, which brings a brand new look and lots of new features. iOS 26 arrived in September 2025 and subsequent updates to iOS 26 have added new features. As of May 2026 we are at version iOS 26.5 (with an additional iOS 26.5.1 update for the iPhone 17 series). That will soon change with the arrival of iOS 27 in the fall of 2026. Apple will reveal the new features coming in iOS 27 at WWDC on June 8. You can follow all the news as it happens in our live blog here: Apple WWDC event live blog. iOS version history: Every iOS and the features it brought There are significant milestones scattered across the iOS timeline: Steve Jobs holding the first iPhone at the launch in 2007.Apple iPhone OS (2007): iOS made its debut in 2007 with the first iPhone. However, when Steve Jobs held the little device aloft revealing it to the world for the first time, it wasn’t running iOS 1. Instead, it was reported by Apple to be powered by OS X, the software for the Mac. Over time it was called iPhone OS, until finally gaining its now legendary name in the fourth generation of the software when it was shortened to iOS in 2010. iPhone OS 2 (2008): The second major release of the iPhone software was groundbreaking because it brought third party apps and introduced the App Store. iPhone OS 3 (2009): This update was designed to make it easier to find things, while at the same time adding the ability to have up to 11 pages to the Home Screen. Messages could support MMS, Video recording became possible and it was possible to save voice notes with the Voice Memos app. iOS 4 (2010): Apple changed the name to iOS and added the ability to put apps in folders for a better organised Home screen with iOS 4. The FaceTime, iBooks and Game Centre apps also arrived. The iPad also joined the scene, sharing the same operating system as the iPhone. iOS 5 (2011): iOS 5 was introduced along with the iPhone 4S in 2011, which saw the debut of Siri as a built-in part of the operating system. The Notification Centre was introduced and iCloud arrived bringing syncronisation between devices. This was the first time iOS could be installed directly on the iPhone without requiring a computer. iOS 6 (2012): This is where Apple Maps came onto the scene. Podcasts and Passbook (now Wallet) apps also arrived. iCloud Photo Stream made it easier to share photos with family and friends. iOS 6 was the last with a skeuomorphic design. iOS 7 (2013): With iOS 7 iPhone users got a redesigned user interface, which looked a lot more modern with flatter icons. iOS 7 introduced AirDrop and CarPlay. iOS 7 had a brand new look (at the time).Apple iOS 8 (2014): One of the features of iOS 8 was Continuity, which linked the iPhone, iPad and Mac together, so you could “handoff” tasks from one device to another. Family Sharing also arrived making it easier to manage a child’s iPhone. iOS 9 (2015): iOS 9 improved the Notes app, added Apple News, and featured a new Night Shift mode that removed some of the blue light that can disturb circadian rhythms and stop someone sleeping. iOS 10 (2016): There were updates to Messages and changes to the Photos app in iOS 10. A new Home app brought HomeKit control. Maps got a redesign. Universal Clipboard meant that users could copy something on a Mac and paste it on an iPhone, for example. iOS 11 (2017): Things changed significantly in iOS 11 in 2017 as it brought the first touch and gesture interface, allowing the first iPhone without a Home button – the iPhone X. There was a new Files app making it easier to access content synced or saved in iCloud and the Control Centre got a redesign. iOS 12 (2018): Screen Time, Memoji, Group FaceTime and Siri Shortcuts were new in iOS 12. iOS 13 (2019): Another major shift came with iOS 13 in 2019, as Apple’s mobile operating system for the iPad split with the iPhone, with iPadOS powering new iPads. Updates to iOS included Dark Mode, new privacy features and the ability to Sign in with Apple and hide your email address. The Photos and Apple Maps apps got a redesign and a swipe-to-type keyboard was added. iOS 14 (2020): One of the most notable additions was Back Tap, a feature that effectively turned the back of the iPhone into an extra button. Starting with iOS 14.2, music recognition was built directly into the operating system via a Shazam button. iOS 15 on iPhone 12.Foundry iOS 15 (2021): Focus Mode arrived in iOS 15 to help users manage the onslaught of notifications, Live Text and Visual Look up made it possible to interact with text within photos (Live Text) and use the camera to identify objects like plants and animals. The Safari browser received a major interface update as did Maps and the Weather app. iOS 16 (2022): One of the most visible changes in iOS 16 was the complete overhaul of the Lock screen, which allowed users to add widgets for the first time to view data at a glance without unlocking their devices. Apple added Rapid Security Responses so that it could deliver important security patches outside of an iOS update. iOS 17 (2023): NameDrop in iOS 17 made it possible to share information by bringing two iPhones together. Stolen Device Protection added a layer of security by requiring biometric authentication (Face ID or Touch ID) before an Apple ID password could be changed. Live Voicemail meant that iPhone users could get a live transaction of a message. iOS 18 (2024): The iOS 18 update laid the groundwork for Apple’s subsequent AI initiatives. There was also a complete redesign of the Photos app, a dedicated Passwords app, Control Center Customization and Live Activities (so you could see when your dinner delivery is arriving). iOS 26 (2025): Rather than progress to iOS 19, Apple has aligned the numbering of all its operating systems according to the year with iOS 26. It wasn’t just a name change though, there was a significant visual and functional overhaul with a Liquid Glass design language. Big changes also came to the Phone app with Call Screening and Hold Assist. Live Transaltions make it easy to communicate with foreign friends and colleagues. The Camera app had a simplifying redesign and a Games app replaced Game Centre. Here’s how how iOS 26 and iOS 18 compare. iOS 27 (2026): Apple will be revealing the new features in iOS 27 at WWDC, before it’s launch later in 2026. While Apple has not yet confirmed the update’s specifics, extensive leaks and reports suggest it will be a major release focused on a massive overhaul of Siri. Foundry02:59 amHow to manage your privacy on iPhone and iPad
Social media sites and advertisers aren't actually using your iPhone microphone to spy on you, but what's happening is complex. Here's how to limit the amount of access Big Tech has to your data, by performing a quick privacy audit.The iPhone can protect your privacy, and limit what it sends to advertisers. Here's how - Image credit: AppleIt happens to all of us. You'll be talking about something, and then later you'll see an advertisement pop up on Facebook or Instagram. It couldn't be a coincidence, right?It might feel like you're being actively spied on, but you aren't. Continue Reading on AppleInsider | Discuss on our Forums02:58 amGoogle AI Edge Gallery launches to macOS, letting Mac users run Gemini models locally
In addition to Google AI Edge Gallery, which lets users run Gemma models locally on their Macs, the company also released the Gemma 4 12B model and the Google AI Edge Eloquent dictation app for the Mac. Here are the details. more…12:25 amReport details Apple’s plan to use Nvidia chips for the Gemini-powered Siri
A new report from The Information shares fresh details on how the new Gemini-powered Siri will work under the hood. Here are the details. more…12:09 amLatest Apple privacy on iPhone ad takes direct shots at Chrome
Apple's latest privacy ad is filled with chrome-wearing spies that disappear as soon as the person opens Safari. It's yet another ad that doesn't shy away from calling out surveillance capitalism.Apple's new campaign targeting Chrome's stance on privacyThe "Privacy, That's iPhone" campaign has been ongoing for years. In 2024, Apple shared an ad with some unsettling mechanical birds with cameras for heads that would follow you around.The latest ad takes on the familiar tagline in a short film dubbed "Privacy on iPhone: Safari helps block data trackers." In it, Apple has taken a comical approach in showing online trackers as literal chrome-wearing characters that intrusively follow you around as you browse online. Continue Reading on AppleInsider | Discuss on our Forums12:09 amApple kicks off new ‘Privacy on iPhone’ campaign promoting Safari [Video]
Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps data trackers off your back.” more…Wednesday June 0311:59 pmA new Apple Pencil could give the Vision Pro a sense of touch
Apple patents an Apple Pencil for the Vision Pro that could simulate the texture of virtual surfaces with haptic feedback. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)11:35 pmMicrosoft will break Office apps on older iPhones, iPads and Macs next month
Starting July 13, some older iPhones, iPads and Macs will lose the ability to edit, save and create files. Here’s what you can do. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)11:03 pmApple TV's 'Prehistoric Planet' brought extinct animals to life with custom instruments | AppleInsiderApple TV's 'Prehistoric Planet' brought extinct animals to life with custom instruments
The music produced for Apple TV's "Prehistoric Planet" was created in part with custom instruments made from actual fossils and replicas of skulls.The score of the Apple TV show "Prehistoric Planet" used custom-made instruments. Image Credit: Apple.Apple's streaming service is home to a variety of original content, including the natural history series "Prehistoric Planet," which focuses on ancient wildlife. The show premiered back in 2022, while its latest season, dubbed "Prehistoric Planet: Ice Age," debuted in November 2025.Through traditional filmmaking techniques coupled with digital technology, the show brings the inhabitants of ancient Earth to screens across the world. Its soundtrack is another key component, as purpose-made instruments are used to emulate the sounds of dinosaurs and prehistoric animals. Continue Reading on AppleInsider | Discuss on our Forums11:00 pmI’m calling it: Widow’s Bay is the best Apple TV show in years
Granted, there’s probably at least one person who says that any given Apple TV show is the best. But if you’re not watching Widow’s Bay, you are really, really missing out. more…09:42 pmScore a lifetime license to PDF Expert for Mac at 50% off
PDF Expert will streamline your PDF editing and management. Get a lifetime subscription to this PDF editor for Mac for less than $70. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)09:20 pmWhatsApp’s revamped chat lists interface rolling out on iOS
WhatsApp is rolling out a new interface that makes it easier for iPhone users to manage and quickly switch between their different chat lists. Here are the details. more…